These marketing apps can help you:
Social Media Management Marketing Apps
Buffer
Buffer is a social media tool that allows you to schedule posts directly to Instagram, Facebook, Twitter, Pinterest, and LinkedIn.
You can use this marketing app to add content you find online to your social media schedule by using Buffer’s browser extension.
Buffer’s free plan allows users to manage up to three social accounts, and schedule up to 10 posts at a time for each. Payment plans start at $15 per month to manage additional social accounts or schedule more posts.
Available on iOS and Android
Hootsuite
Hootsuite is social media management tool that allows you to schedule posts, as well as monitor and manage your social media accounts. Plus, this marketing app integrates with Facebook, Twitter, LinkedIn, Pinterest, and YouTube accounts.
Hootsuite’s free plan allows users to manage up to three social accounts, and schedule up to 30 posts at a time.
Payment plans start at $25 per month and allow you to add team members, schedule more posts, and manage additional accounts.
Available on iOS and Android
Planoly
Planoly is a visual planner for Instagram.
This Instagram marketing app lets you see how your individual posts will appear as a grid on your Instagram account before you post them. It also provides data and engagement rates for each of your posts.
All in all, it helps you to create a more cohesive Instagram feed, and a strong, visual style for your brand.
Planoly’s free plan allows you to connect one Instagram account and upload up to 30 posts per month. However, the free plan is restricted to photos only.
For additional posts, video posts, and extra accounts, payment plans start at $7 per month.
Available on iOS and Android
Repost for Instagram
Repost for Instagram allows you to easily repost content on Instagram from other accounts. What’s more, you can use this marketing app to repost content to your feed or Instagram Stories.
The free version includes a small watermark on all of your posts, but you can remove it for a one-time fee of $4.99.
Available for Android
Grammarly Keyboard
Grammarly Keyboard is like having a professional editor in your pocket. It helps you avoid embarrassing mistakes in your social media updates and emails.
The app lets you use a special keyboard that automatically scans your writing for misspellings and grammatical errors.
Plus, this marketing app is completely free and works inside any app on your smartphone.
Available on iOS and Android
Tweetbot
Tweetbot is one of the most popular Twitter management tools available.
This marketing app lets you organize your Twitter stream in several different ways, such as lists or channels. Plus you can tweet and reply directly from within the app.
Tweetbot costs $4.99 and is ideal for anyone looking to grow a business using Twitter.
Available on iOS
IFTTT
IFTTT is a library of “applets.” Now, what’s an applet?
An applet is a small application or utility program that is designed to perform one or a few simple functions.
These applets help your apps and devices work together in new ways. There are literally hundreds of ways that you can supercharge your marketing strategy with IFTTT.
For example, there are a bunch of Instagram marketing IFTTT applets. One of these allows users to automatically share Instagram pictures to Twitter as images, rather than as links. Another lets users sync Instagram posts to Pinterest or a Facebook Page album.
The applications are endless.
Available on iOS and Android
Mention
Mention is a social listening tool that helps you find and follow up brand mentions throughout the internet.
In other words, you’ll be notified each time one of your chosen keywords is mentioned anywhere online – blogs, social media, news sites, etc. Then, you can capitalize on opportunities and put out fires before they grow too big.
Mention plans start at $29 per month for 2 basic alerts and up to 3,000 mentions.
Available on iOS and Android
Facebook Pages Manager
Facebook’s dedicated Pages Manager is an essential marketing app if you use a Facebook business page to promote your business.
It makes it much easier to update and manage your Facebook page than using the normal Facebook app or a mobile browser.
Available on iOS and Android
YouTube Studio
The YouTube Studio app allows marketers to manage their brand account wherever they are.
You can reply to comments, monitor your YouTube analytics, update video details, manage playlists, and more.
Available on iOS and Android
General Management Marketing Apps
Facebook Ads Manager
Facebook Adverts Manager is an indispensable marketing app if you’re running Facebook or Instagram advertising campaigns.
Stay on top of your campaigns by managing your ads and measuring your results on the move.
Available on iOS and Android
Google Analytics
The Google Analytics app lets you stay on top of your metrics via mobile.
This marketing app displays your analytics in simple, intuitive graphs – perfect for checking in on your marketing campaigns and website traffic.
Available on iOS and Android
Adobe Acrobat Reader
Adobe Acrobat Reader lets you create, view, and edit PDF files from your phone or tablet.
This handy app also allows you to open files from any application with public access, print documents from your mobile device, and export files to Word or Excel.
Available on iOS and Android
Shopify App
The Shopify mobile app lets you run your ecommerce business wherever you are.
This marketing app lets you process orders, update your product listings, track stock, and communicate with customers.
Plus, the app has an unmistakable ka-ching sound, which fires each time your store makes a sale – music to the ears of every Shopify user.
Available on iOS and Android
WordPress
If your blog is hosted on WordPress, you need the mobile app. It lets you manage your website content – even if you have no internet access.
You can create, edit, and publish posts, moderate comments, view analytics, and more.
Available on iOS and Android
Dropbox
Dropbox lets you store and manage all of your files in the cloud. The app allows you to sync your folders across multiple devices and lets multiple people access the same folders and files.
Available on iOS and Android
Google Drive
Google Drive also lets you store all of your files in the cloud while integrating seamlessly with Google Docs, Sheets, Slides, and Forms.
Plus, you can share folders and files with multiple users, and the mobile app lets you view and edit your files even when you’re offline.
Available on iOS and Android
Evernote
Evernote is the ultimate note-taking app. Use it for general notes, collecting resources, annotating images or docs, or managing larger projects.
What’s more, this mobile app lets you snap pictures to add to your docs. Evernote can even read the text in images to make photos searchable!
Available on iOS and Android
Asana
Asana is a popular project management tool for teams.
This marketing app lets teams communicate, manage tasks, organize to-dos, and track project timelines.
Available on iOS and Android
Trello
Trello is another popular project management app for teams or individuals.
It uses a system of cards that represent different tasks. Trello’s mobile app is essential for anyone using this service, as it allows users to add, edit, rearrange, and track tasks on the go.
Available on iOS and Android
Communications Marketing Apps
Slack
Slack is a group messenger for team communication. It’s extremely useful for teams and businesses of all sizes.
Download the mobile app so that you can message collaborators, share and edit documents, review past conversations, and stay focused on what matters.
Plus, Slack integrates with Dropbox, Google Drive, Asana, and more.
Available on iOS and Android
Basecamp
Instead of having emails, messengers, project management tools, note-taking tools, and more, why not just have the one tool?
Basecamp combines project management and team messaging into one convenient application.
Available on iOS and Android
Hangouts
Hangouts lets users connect via messaging, video calls, and group video calls.
More professional than Facebook Messenger, the Hangouts mobile app connects coworkers and collaborators when they’re away from their computers.
Available on iOS and Android
Skype
Skype needs no introduction. This popular app allows users to jump onto group video calls anytime, anywhere.
Group video calls are free for up to 25 people, and Skype even integrates with phone numbers. (Remember those?)
Available on iOS and Android
Nimble
Nimble is a powerful contact manager that integrates seamlessly with your contacts’ social profiles.
This marketing app lets you stay connected to your network while fostering deeper relationships with people across multiple platforms.
Available on iOS and Android
Content Creation Marketing Apps
Canva
Canva is our go-to tool for creating quality graphics in no time at all. Canva’s app brings their powerful yet intuitive visual creator to your mobile device.
This marketing app is perfect for whipping up images for social media posts on the fly.
Begin from scratch or with one of Canva’s templates, and take advantage of their library of images and graphics.
Plus, you can share your finished image directly to popular social media platforms when you’re done.
Available on iOS and Android
Over
Over lets you add stunning text to your images wherever you are.
What’s more, Over has tons of incredible graphics templates. Play with filters, graphics, and fonts to make your social media posts stand out.
Available on iOS
Anchor
Anchor helps you turn audio clips into beautiful videos for social media.
This marketing app automatically generates word-by-word transcriptions that sync perfectly with your audio.
Plus, you can also use Anchor to upload your most popular videos to podcast platforms like Apple Podcasts and Google Podcasts.
Available on iOS and Android
Photo Editor by Aviary
Photo Editor by Aviary is a photo editing app from Adobe.
This marketing app has tons of photo editing tools to help you make the most of your photos.
Play with frames, stickers, and overlays. Eliminate blemishes and improve your images with adjustable, professional effects.
Available on iOS and Android
Adobe Photoshop Express
Adobe Photoshop Express is an advanced image editing app.
It lets you edit photos with over 20 instruments and filters. Crop and flip your image, adjust its colors and contrast, play around with collage effects, and more.
Available on iOS and Android
Quik
Quik is a video editing app from the makers of GoPro. It allows you to capture, edit, and post amazing videos on the go.
The app’s key selling point is the automatic editing features. Quik scans your video footage for great moments, and will automatically trim and edit your clips into a stunning video.
Available on iOS and Android.
InShot
InShot does it all. You can use this marketing app to edit videos and photos, and create image collages.
You can trim clips, change the speed of your video footage, use filters, edit text, and add music.
The free version of InShot has in-app adds and includes a watermark on your content. However, you can remove these for a one-time fee of $2.99.
Available on iOS and Android
Content Discovery Marketing Apps
Feedly
Feedly is one of the best apps available for subscribing to RSS feeds.
This marketing app is perfect for discovering new content to share to your social media profiles to boost engagement.
Plus, it integrates with social media apps like Buffer.
Available on iOS and Android
BBC News
BBC News is one of the most popular news channels in the world. Stay on top of what’s happening with the mobile app.
You can find great content to share, and ensure your social media posts are always timely and current.
Available on iOS and Android
Overcast
Overcast is one of the most popular podcast apps available. Browse or search for podcasts to add to your playlist. Then listen online or offline.
Overcast also has some special features, such as “Smart Speed.” This lets you listen faster without distortion by dynamically shortening silences in talk shows.
This app is great for listening to marketing and business podcasts to improve your knowledge.
Available on iOS
TED
TED presentations are always waiting to deliver a hefty dose of inspiration whenever you need it.
The TED app contains a library of the world’s best presentations. Plus, you can share talks that your followers will enjoy directly to social media.
Available on iOS and Android
Fringe Social Media Marketing Apps
Tumblr
Tumblr is the ultimate blogging platform. Just start a blog, and load it up with whatever you want – stories, photos, GIFs, TV shows, links, jokes, music, videos, art… as Tumblr puts is, “literally whatever.”
The platform currently has more than 435 million different blogs.
Brands on Tumblr can download the mobile app to access their account features and tools on the move.
Available on iOS and Android
Reddit
Reddit has dubbed itself “The Front Page of the Internet.” Users can post pictures, stories, videos, memes, and more in the platform’s various categories and subcategories – called subreddits.
Users can subscribe to subreddits to create a feed of content that they can then vote up or down. This means great content which is consistently upvoted will be exposed to a large number of people.
So marketers harnessing this channel should download the mobile app to monitor their posts and brand mentions.
Available on iOS and Android
Quora
Quora is a question-and-answer site. Nay – the question-and-answer site. Questions are posed, answered, edited, and organized by users.
The platform has a number of uses for marketers, such as building a following, research, and content ideas.
Any brand present on Quora can use the mobile app to check in on the latest questions and topics in their niche.
Available on iOS and Android
Major Social Media Marketing Apps
Facebook
The Facebook app provides all of the features you use on the web version, such as managing your profile, notifications, and groups.
Having the Facebook app on your mobile device also allows you to easily manage your Facebook logins on other sites and apps.
Available on iOS and Android
Instagram
Instagram is one of the fastest growing social networks in the world.
This marketing powerhouse is an essential part of every social media strategy today – especially if you’re targeting Millennials or Gen Z.
Instagram’s desktop interface is extremely limited as it’s a mobile-first platform. So you’ll need to download the app to take full advantage of its marketing potential.
Available on iOS and Android
Twitter
The Twitter app makes it easy to manage your brand account wherever you are.
Share content, review and reply to tweets and direct messages, and keep up-to-date with your stream.
Available on iOS and Android
Snapchat
Snapchat is a multimedia messaging app that pioneered the Stories format. The key selling point of Snapchat is that messages disappear a few seconds after being viewed.
Marketers can use Snapchat to deepen relationships with customers and strengthen their brand.
Available on iOS and Android
Pinterest
The Pinterest app lets users view, like, and repin on the move.
The app is simple and intuitive, so if you have a brand presence on Pinterest, make sure to download the mobile app.
Available on iOS and Android
Google+
The Google+ app lets you manage your account on your mobile device. Manage your profile, browse your feed, share content, and engage with your followers whenever you get a spare minute.
Available on iOS and Android
LinkedIn
LinkedIn is the social network for professionals and businesses. Use the app to manage and extend your professional network at every opportunity.
Available on iOS and Android
YouTube
The YouTube app allows marketers to capture, edit, and upload new videos.
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Later
Originally launched as Latergramme, the Later app allows you to schedule and publish posts for Instagram at your own convenience. One of the most frustrating things about Instagram is the inability to post at a later time. Later takes away this problem by allowing you to post later (hence the name). Another great tool is the ability to manage multiple Instagram accounts in one place, You can source images from a library or even from Dropbox and Google. Analytics is easy as well with reports on user activity and hashtags. The Later app is free with limited use, and paid plans range from $9/month for a single account, up to $49/month for multiple user accounts.
Mention
Need to know what the internet is saying about you? Mention has got your back. An app designed to monitor social media, blog posts, and news sites, Mention will give you up to date reports on who and what is being said online about you, your brand, and anything else you want to know. You can link to social media accounts for easier access, as well as create customized statistics that matter to your business. For smaller businesses, a free plan will probably suffice, but there are also paid options starting at $25/month up to $600/month for large corporations.
REP
If you are considering working with Influencers in your business (or you are an influencer) then REP could be incredibly helpful. REP is an app that offers a ‘marketplace where brands and influencers can connect and collaborate’. Brands can use our tools to source influencers, and to access analytics. Businesses can share their products and have influencers apply to promote. There are options for free, paid, and pay-per-click collaborations. Influencers can use the app to earn money, getaways, prizes, and products. You can even send payments directly through the app, which makes it easier to handle transactions.
Plai
One of the biggest issues with marketing is having to log in to a bunch of websites to track all your data. Plai (pronounced ‘play’) is a new app that combines analytics reports from Google Ads, Google Analytics, and Youtube. It offers a smooth visual experience that helps track your marketing results from day-to-day. The app also offers keyword research and trending content. Before creating a marketing campaign or even a social post, you can access trending content in your niche, discover relevant keywords, and learn the latest marketing strategies. The easy to use marketing app is a great way to get more familiar with your marketing analytics for your business.
Over
Creating mobile content used to mean working on a desktop and then exporting to a mobile device. However, with Over, you no longer are tied to desktop image editing software. Over has tons of incredible graphics templates. Play with filters, graphics, and fonts to make your social media posts stand out. You can easily make your custom social media content by adding your logos, fonts, and color palettes for quick and easy access. They also offer a library of videos, graphics, and font collections, and full access to stock photography on sites like Unsplash, Pixabay, and Google Images. Over offers a free version with some decent functionality. If you want to use the complete version, it costs $9.99 per month, or $69.99 if you pay annually.
MAMP
MAMP is a software that lets you install your own webserver on your computer for testing and managing your websites locally.
With this app, you can make changes to websites you’re working on and preview the changes without having to upload the files to an online web server each time.
MAMP is free to download and use. The software supports both Mac and Windows. Its Pro version costs $59 and allows you to install multiple local servers on your computer.
GoToMeeting
Why waste half of your day visiting clients and hosting meetings when you can easily meet your clients online.
GoToMeeting is an HD video conferencing app, one that you can use to host professional and secure meetings with clients or with your team online. The platform provides a much smoother and safer environment for doing meetings than other common services like Skype.
GoToMeeting is free for hosting meetings of up to 3 participants. It’s $19 per month plans lets you host meetings with up to 10 participants and up to 50 participants with the $29 per month plan.
Parallels Desktop
Testing your websites on different operating systems and browsers is important for making sure that you deliver flawless results for your clients. But this process can be difficult for small web design companies because Mac and Windows platforms don’t work well together.
Parallels Desktop is an impressive app that will help solve that problem by bringing fully-functioning Windows desktop environment to your Mac computer. Using this app, you can run Windows on Mac without having to change or format the computer.
You can even use the app to run other operating systems like Linux and Google Chrome OS.
For personal and home use, Parallels Desktop costs $79. For developers, the Parallels Desktop Pro edition costs $99.99 per year.
1Password
Running a web design company means signing up with dozens of websites and online services, which involves too many usernames and passwords that you won’t be able to remember.
1Password will solve that problem by helping you manage all your usernames and passwords in one place so that you will never have to worry about forgetting passwords ever again.
1Password for Teams costs $4.99 per user, per month and it will let you access your entire team’s passwords so that you can secretly check in on their activity from time to time.
Freshbooks
FreshBooks will help you manage your business accounting and financial details from one place. It will let you keep track of your expenses, bank records, and even create reports.
Although, the best feature of this app is the ability to generate invoices. You can even connect a payment processor, like PayPal or Stripe, with Freshbooks to let your clients make payments directly on your invoices.
Freshbooks costs $12.95 for billing up to 5 clients per month, $19.95 for billing 20 clients per month, and $29.95 for billing up to 200 clients per month.
RescueTime
RescueTime is a productivity app that will help you keep a better work-life balance.
The app runs in the background of both your computer and phone, tracking how much time you spend on websites and apps. And then it will give you a detailed report at the end of each day for organizing your schedule and spotting your bad habits.
RescueTime is free to use, but the $9 per month Pro version comes with advanced features, like the ability to block websites, and track time offline.
The affordability is the best of part of these apps. You can easily get started with all these apps without having to spend a fortune and run your design company smoothly like a pro.
Basecamp
This project management app has been around since 1999. It’s one of the most popular and efficient project management tools you can find online.
You can think of Basecamp as a virtual space where your team can get together to work on projects, keep each other up-to-date, and keep the client work organized.
Basecamp consists of six tools: Message boards and comment threads, real-time chat, automatic check-ins, to-do lists, docs & file storage, and a scheduling system.
You can get started with Basecamp for free. For doing team work, it will cost $29/month and $79/month for using Basecamp with clients.
Igloo
Igloo is an intranet software. But, it’s nothing like those old locally networked intranets most companies have. With Igloo, your intranet runs on the cloud.
Using this app, you can easily manage your team, assign tasks to members, keep projects organized, and review their work, all in one place.
Igloo is perfect for managing a remote team or even keeping track of your team without having to be in the office all day long.
For small teams, Igloo will cost $12 per user, per month. For larger companies, it’s $6 per user, per month.
Jira
Jira is our main project management system. We use this to plan and execute on all of our projects, creating, assigning and updating tickets as they move through our project pipeline. Jira is an Atlassian product and integrates with our other systems.
Another Atlassian product, Confluence is the central hub for all our project team spaces. Confluence acts like a wiki, allowing us to create and organize all Project documents in one shared place with our clients. A few of the things that live in our Confluence page include:
Toggl
In most service-based companies, time-tracking is critical in order to ensure we’re properly measuring our work against our client’s budget and timelines. We use Toggl, a highly ranked time-tracking tool that integrates with most of our other software. You can learn more about how to use Toggl, and you can download the Chrome extension, Desktop, iOS or Android app.
GitHub
GitHub is a code tracking repository that allows our developers to easily collaborate on projects without overwriting each other’s code. All of the code lives within our organization, and each develop can pull branches of code from the Master branch, edit them, and push them back into GitHub, where our lead Engineer reviews and merges the code ensuring nothing breaks.
Zendesk
We use Zendesk to receive maintenance requests from clients. Zendesk is managed by our project management team, and tasks are assigned to our internal resources where they are estimated and put into a sprint in Jira. Project managers communicate via Zendesk with our clients, and at the end of each month we have detailed reports which we can send to clients.
Hubspot
We use Hubspot as our Sales CRM, storing all companies, contact and deal opportunities within our network. Our Hubspot is managed by our Sales team, and we have weekly meetings to track the state of each lead in our funnel, create and review proposals, and follow-up with clients.
Docusign
Docusign is the world’s leading electronic signature software, and we use it for all our contracts and signoffs. Whether it is a new client starting to work with us for the first time, or an existing client approving each phase of work, Account Managers must send documents via Docusign.
Sketch
Sketch is a design toolkit exclusively built for Mac built to help you create your best work — from your earliest ideas, through to final artwork. Sketch allows us to easily create repeatable objects to reuse anywhere and collaborate as a team.
InVision is a popular digital design platform making it easy to collaborate with clients, customers and colleagues. Once designs are complete, our Design team uploads them to InVision and creates a clickable prototype which includes the User Experience.
Zoom is our preferred video conferencing and web conferencing service. We’ve found that it has the most reliability and video quality. Zoom is the leader in modern video communications, with an easy, reliable platform for video and audio conferencing, messaging, and webinars across mobile, desktop, and room systems.
Trello
Trello is a project management tool used by some of our project managers to manage their internal, personal priorities for the week.
Google Apps for Business
Everything you need to your best work, together in one place, that seamlessly works with your computer, phone or tablet. We spend most of our time in Google one way or another. I recommend Google Apps for Business for every client looking to create a new business as their foundation for email, documents and storage.
- Manage your social media
- Create content
- Find content to share
- Manage projects
- Communicate with team members and collaborators
- Grow your following
- Deepen customer relationships
- Develop your brand
Social Media Management Marketing Apps
Buffer
Buffer is a social media tool that allows you to schedule posts directly to Instagram, Facebook, Twitter, Pinterest, and LinkedIn.
You can use this marketing app to add content you find online to your social media schedule by using Buffer’s browser extension.
Buffer’s free plan allows users to manage up to three social accounts, and schedule up to 10 posts at a time for each. Payment plans start at $15 per month to manage additional social accounts or schedule more posts.
Available on iOS and Android
Hootsuite
Hootsuite is social media management tool that allows you to schedule posts, as well as monitor and manage your social media accounts. Plus, this marketing app integrates with Facebook, Twitter, LinkedIn, Pinterest, and YouTube accounts.
Hootsuite’s free plan allows users to manage up to three social accounts, and schedule up to 30 posts at a time.
Payment plans start at $25 per month and allow you to add team members, schedule more posts, and manage additional accounts.
Available on iOS and Android
Planoly
Planoly is a visual planner for Instagram.
This Instagram marketing app lets you see how your individual posts will appear as a grid on your Instagram account before you post them. It also provides data and engagement rates for each of your posts.
All in all, it helps you to create a more cohesive Instagram feed, and a strong, visual style for your brand.
Planoly’s free plan allows you to connect one Instagram account and upload up to 30 posts per month. However, the free plan is restricted to photos only.
For additional posts, video posts, and extra accounts, payment plans start at $7 per month.
Available on iOS and Android
Repost for Instagram
Repost for Instagram allows you to easily repost content on Instagram from other accounts. What’s more, you can use this marketing app to repost content to your feed or Instagram Stories.
The free version includes a small watermark on all of your posts, but you can remove it for a one-time fee of $4.99.
Available for Android
Grammarly Keyboard
Grammarly Keyboard is like having a professional editor in your pocket. It helps you avoid embarrassing mistakes in your social media updates and emails.
The app lets you use a special keyboard that automatically scans your writing for misspellings and grammatical errors.
Plus, this marketing app is completely free and works inside any app on your smartphone.
Available on iOS and Android
Tweetbot
Tweetbot is one of the most popular Twitter management tools available.
This marketing app lets you organize your Twitter stream in several different ways, such as lists or channels. Plus you can tweet and reply directly from within the app.
Tweetbot costs $4.99 and is ideal for anyone looking to grow a business using Twitter.
Available on iOS
IFTTT
IFTTT is a library of “applets.” Now, what’s an applet?
An applet is a small application or utility program that is designed to perform one or a few simple functions.
These applets help your apps and devices work together in new ways. There are literally hundreds of ways that you can supercharge your marketing strategy with IFTTT.
For example, there are a bunch of Instagram marketing IFTTT applets. One of these allows users to automatically share Instagram pictures to Twitter as images, rather than as links. Another lets users sync Instagram posts to Pinterest or a Facebook Page album.
The applications are endless.
Available on iOS and Android
Mention
Mention is a social listening tool that helps you find and follow up brand mentions throughout the internet.
In other words, you’ll be notified each time one of your chosen keywords is mentioned anywhere online – blogs, social media, news sites, etc. Then, you can capitalize on opportunities and put out fires before they grow too big.
Mention plans start at $29 per month for 2 basic alerts and up to 3,000 mentions.
Available on iOS and Android
Facebook Pages Manager
Facebook’s dedicated Pages Manager is an essential marketing app if you use a Facebook business page to promote your business.
It makes it much easier to update and manage your Facebook page than using the normal Facebook app or a mobile browser.
Available on iOS and Android
YouTube Studio
The YouTube Studio app allows marketers to manage their brand account wherever they are.
You can reply to comments, monitor your YouTube analytics, update video details, manage playlists, and more.
Available on iOS and Android
General Management Marketing Apps
Facebook Ads Manager
Facebook Adverts Manager is an indispensable marketing app if you’re running Facebook or Instagram advertising campaigns.
Stay on top of your campaigns by managing your ads and measuring your results on the move.
Available on iOS and Android
Google Analytics
The Google Analytics app lets you stay on top of your metrics via mobile.
This marketing app displays your analytics in simple, intuitive graphs – perfect for checking in on your marketing campaigns and website traffic.
Available on iOS and Android
Adobe Acrobat Reader
Adobe Acrobat Reader lets you create, view, and edit PDF files from your phone or tablet.
This handy app also allows you to open files from any application with public access, print documents from your mobile device, and export files to Word or Excel.
Available on iOS and Android
Shopify App
The Shopify mobile app lets you run your ecommerce business wherever you are.
This marketing app lets you process orders, update your product listings, track stock, and communicate with customers.
Plus, the app has an unmistakable ka-ching sound, which fires each time your store makes a sale – music to the ears of every Shopify user.
Available on iOS and Android
WordPress
If your blog is hosted on WordPress, you need the mobile app. It lets you manage your website content – even if you have no internet access.
You can create, edit, and publish posts, moderate comments, view analytics, and more.
Available on iOS and Android
Dropbox
Dropbox lets you store and manage all of your files in the cloud. The app allows you to sync your folders across multiple devices and lets multiple people access the same folders and files.
Available on iOS and Android
Google Drive
Google Drive also lets you store all of your files in the cloud while integrating seamlessly with Google Docs, Sheets, Slides, and Forms.
Plus, you can share folders and files with multiple users, and the mobile app lets you view and edit your files even when you’re offline.
Available on iOS and Android
Evernote
Evernote is the ultimate note-taking app. Use it for general notes, collecting resources, annotating images or docs, or managing larger projects.
What’s more, this mobile app lets you snap pictures to add to your docs. Evernote can even read the text in images to make photos searchable!
Available on iOS and Android
Asana
Asana is a popular project management tool for teams.
This marketing app lets teams communicate, manage tasks, organize to-dos, and track project timelines.
Available on iOS and Android
Trello
Trello is another popular project management app for teams or individuals.
It uses a system of cards that represent different tasks. Trello’s mobile app is essential for anyone using this service, as it allows users to add, edit, rearrange, and track tasks on the go.
Available on iOS and Android
Communications Marketing Apps
Slack
Slack is a group messenger for team communication. It’s extremely useful for teams and businesses of all sizes.
Download the mobile app so that you can message collaborators, share and edit documents, review past conversations, and stay focused on what matters.
Plus, Slack integrates with Dropbox, Google Drive, Asana, and more.
- Messaging: Use Slack to message other members of the team directly when you need someone
- Slack Channels: We have a Slack channel for every Client and Project, allowing us to share important information regarding process, updates and signoffs.
- Integrations: Slack integrates with all of our other softwares including Trello, Google Drive, Jira and Confluence.
Available on iOS and Android
Basecamp
Instead of having emails, messengers, project management tools, note-taking tools, and more, why not just have the one tool?
Basecamp combines project management and team messaging into one convenient application.
Available on iOS and Android
Hangouts
Hangouts lets users connect via messaging, video calls, and group video calls.
More professional than Facebook Messenger, the Hangouts mobile app connects coworkers and collaborators when they’re away from their computers.
Available on iOS and Android
Skype
Skype needs no introduction. This popular app allows users to jump onto group video calls anytime, anywhere.
Group video calls are free for up to 25 people, and Skype even integrates with phone numbers. (Remember those?)
Available on iOS and Android
Nimble
Nimble is a powerful contact manager that integrates seamlessly with your contacts’ social profiles.
This marketing app lets you stay connected to your network while fostering deeper relationships with people across multiple platforms.
Available on iOS and Android
Content Creation Marketing Apps
Canva
Canva is our go-to tool for creating quality graphics in no time at all. Canva’s app brings their powerful yet intuitive visual creator to your mobile device.
This marketing app is perfect for whipping up images for social media posts on the fly.
Begin from scratch or with one of Canva’s templates, and take advantage of their library of images and graphics.
Plus, you can share your finished image directly to popular social media platforms when you’re done.
Available on iOS and Android
Over
Over lets you add stunning text to your images wherever you are.
What’s more, Over has tons of incredible graphics templates. Play with filters, graphics, and fonts to make your social media posts stand out.
Available on iOS
Anchor
Anchor helps you turn audio clips into beautiful videos for social media.
This marketing app automatically generates word-by-word transcriptions that sync perfectly with your audio.
Plus, you can also use Anchor to upload your most popular videos to podcast platforms like Apple Podcasts and Google Podcasts.
Available on iOS and Android
Photo Editor by Aviary
Photo Editor by Aviary is a photo editing app from Adobe.
This marketing app has tons of photo editing tools to help you make the most of your photos.
Play with frames, stickers, and overlays. Eliminate blemishes and improve your images with adjustable, professional effects.
Available on iOS and Android
Adobe Photoshop Express
Adobe Photoshop Express is an advanced image editing app.
It lets you edit photos with over 20 instruments and filters. Crop and flip your image, adjust its colors and contrast, play around with collage effects, and more.
Available on iOS and Android
Quik
Quik is a video editing app from the makers of GoPro. It allows you to capture, edit, and post amazing videos on the go.
The app’s key selling point is the automatic editing features. Quik scans your video footage for great moments, and will automatically trim and edit your clips into a stunning video.
Available on iOS and Android.
InShot
InShot does it all. You can use this marketing app to edit videos and photos, and create image collages.
You can trim clips, change the speed of your video footage, use filters, edit text, and add music.
The free version of InShot has in-app adds and includes a watermark on your content. However, you can remove these for a one-time fee of $2.99.
Available on iOS and Android
Content Discovery Marketing Apps
Feedly
Feedly is one of the best apps available for subscribing to RSS feeds.
This marketing app is perfect for discovering new content to share to your social media profiles to boost engagement.
Plus, it integrates with social media apps like Buffer.
Available on iOS and Android
BBC News
BBC News is one of the most popular news channels in the world. Stay on top of what’s happening with the mobile app.
You can find great content to share, and ensure your social media posts are always timely and current.
Available on iOS and Android
Overcast
Overcast is one of the most popular podcast apps available. Browse or search for podcasts to add to your playlist. Then listen online or offline.
Overcast also has some special features, such as “Smart Speed.” This lets you listen faster without distortion by dynamically shortening silences in talk shows.
This app is great for listening to marketing and business podcasts to improve your knowledge.
Available on iOS
TED
TED presentations are always waiting to deliver a hefty dose of inspiration whenever you need it.
The TED app contains a library of the world’s best presentations. Plus, you can share talks that your followers will enjoy directly to social media.
Available on iOS and Android
Fringe Social Media Marketing Apps
Tumblr
Tumblr is the ultimate blogging platform. Just start a blog, and load it up with whatever you want – stories, photos, GIFs, TV shows, links, jokes, music, videos, art… as Tumblr puts is, “literally whatever.”
The platform currently has more than 435 million different blogs.
Brands on Tumblr can download the mobile app to access their account features and tools on the move.
Available on iOS and Android
Reddit has dubbed itself “The Front Page of the Internet.” Users can post pictures, stories, videos, memes, and more in the platform’s various categories and subcategories – called subreddits.
Users can subscribe to subreddits to create a feed of content that they can then vote up or down. This means great content which is consistently upvoted will be exposed to a large number of people.
So marketers harnessing this channel should download the mobile app to monitor their posts and brand mentions.
Available on iOS and Android
Quora
Quora is a question-and-answer site. Nay – the question-and-answer site. Questions are posed, answered, edited, and organized by users.
The platform has a number of uses for marketers, such as building a following, research, and content ideas.
Any brand present on Quora can use the mobile app to check in on the latest questions and topics in their niche.
Available on iOS and Android
Major Social Media Marketing Apps
The Facebook app provides all of the features you use on the web version, such as managing your profile, notifications, and groups.
Having the Facebook app on your mobile device also allows you to easily manage your Facebook logins on other sites and apps.
Available on iOS and Android
Instagram is one of the fastest growing social networks in the world.
This marketing powerhouse is an essential part of every social media strategy today – especially if you’re targeting Millennials or Gen Z.
Instagram’s desktop interface is extremely limited as it’s a mobile-first platform. So you’ll need to download the app to take full advantage of its marketing potential.
Available on iOS and Android
The Twitter app makes it easy to manage your brand account wherever you are.
Share content, review and reply to tweets and direct messages, and keep up-to-date with your stream.
Available on iOS and Android
Snapchat
Snapchat is a multimedia messaging app that pioneered the Stories format. The key selling point of Snapchat is that messages disappear a few seconds after being viewed.
Marketers can use Snapchat to deepen relationships with customers and strengthen their brand.
Available on iOS and Android
The Pinterest app lets users view, like, and repin on the move.
The app is simple and intuitive, so if you have a brand presence on Pinterest, make sure to download the mobile app.
Available on iOS and Android
Google+
The Google+ app lets you manage your account on your mobile device. Manage your profile, browse your feed, share content, and engage with your followers whenever you get a spare minute.
Available on iOS and Android
LinkedIn is the social network for professionals and businesses. Use the app to manage and extend your professional network at every opportunity.
Available on iOS and Android
YouTube
The YouTube app allows marketers to capture, edit, and upload new videos.
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Later
Originally launched as Latergramme, the Later app allows you to schedule and publish posts for Instagram at your own convenience. One of the most frustrating things about Instagram is the inability to post at a later time. Later takes away this problem by allowing you to post later (hence the name). Another great tool is the ability to manage multiple Instagram accounts in one place, You can source images from a library or even from Dropbox and Google. Analytics is easy as well with reports on user activity and hashtags. The Later app is free with limited use, and paid plans range from $9/month for a single account, up to $49/month for multiple user accounts.
Mention
Need to know what the internet is saying about you? Mention has got your back. An app designed to monitor social media, blog posts, and news sites, Mention will give you up to date reports on who and what is being said online about you, your brand, and anything else you want to know. You can link to social media accounts for easier access, as well as create customized statistics that matter to your business. For smaller businesses, a free plan will probably suffice, but there are also paid options starting at $25/month up to $600/month for large corporations.
REP
If you are considering working with Influencers in your business (or you are an influencer) then REP could be incredibly helpful. REP is an app that offers a ‘marketplace where brands and influencers can connect and collaborate’. Brands can use our tools to source influencers, and to access analytics. Businesses can share their products and have influencers apply to promote. There are options for free, paid, and pay-per-click collaborations. Influencers can use the app to earn money, getaways, prizes, and products. You can even send payments directly through the app, which makes it easier to handle transactions.
Plai
One of the biggest issues with marketing is having to log in to a bunch of websites to track all your data. Plai (pronounced ‘play’) is a new app that combines analytics reports from Google Ads, Google Analytics, and Youtube. It offers a smooth visual experience that helps track your marketing results from day-to-day. The app also offers keyword research and trending content. Before creating a marketing campaign or even a social post, you can access trending content in your niche, discover relevant keywords, and learn the latest marketing strategies. The easy to use marketing app is a great way to get more familiar with your marketing analytics for your business.
Over
Creating mobile content used to mean working on a desktop and then exporting to a mobile device. However, with Over, you no longer are tied to desktop image editing software. Over has tons of incredible graphics templates. Play with filters, graphics, and fonts to make your social media posts stand out. You can easily make your custom social media content by adding your logos, fonts, and color palettes for quick and easy access. They also offer a library of videos, graphics, and font collections, and full access to stock photography on sites like Unsplash, Pixabay, and Google Images. Over offers a free version with some decent functionality. If you want to use the complete version, it costs $9.99 per month, or $69.99 if you pay annually.
MAMP
MAMP is a software that lets you install your own webserver on your computer for testing and managing your websites locally.
With this app, you can make changes to websites you’re working on and preview the changes without having to upload the files to an online web server each time.
MAMP is free to download and use. The software supports both Mac and Windows. Its Pro version costs $59 and allows you to install multiple local servers on your computer.
GoToMeeting
Why waste half of your day visiting clients and hosting meetings when you can easily meet your clients online.
GoToMeeting is an HD video conferencing app, one that you can use to host professional and secure meetings with clients or with your team online. The platform provides a much smoother and safer environment for doing meetings than other common services like Skype.
GoToMeeting is free for hosting meetings of up to 3 participants. It’s $19 per month plans lets you host meetings with up to 10 participants and up to 50 participants with the $29 per month plan.
Parallels Desktop
Testing your websites on different operating systems and browsers is important for making sure that you deliver flawless results for your clients. But this process can be difficult for small web design companies because Mac and Windows platforms don’t work well together.
Parallels Desktop is an impressive app that will help solve that problem by bringing fully-functioning Windows desktop environment to your Mac computer. Using this app, you can run Windows on Mac without having to change or format the computer.
You can even use the app to run other operating systems like Linux and Google Chrome OS.
For personal and home use, Parallels Desktop costs $79. For developers, the Parallels Desktop Pro edition costs $99.99 per year.
1Password
Running a web design company means signing up with dozens of websites and online services, which involves too many usernames and passwords that you won’t be able to remember.
1Password will solve that problem by helping you manage all your usernames and passwords in one place so that you will never have to worry about forgetting passwords ever again.
1Password for Teams costs $4.99 per user, per month and it will let you access your entire team’s passwords so that you can secretly check in on their activity from time to time.
Freshbooks
FreshBooks will help you manage your business accounting and financial details from one place. It will let you keep track of your expenses, bank records, and even create reports.
Although, the best feature of this app is the ability to generate invoices. You can even connect a payment processor, like PayPal or Stripe, with Freshbooks to let your clients make payments directly on your invoices.
Freshbooks costs $12.95 for billing up to 5 clients per month, $19.95 for billing 20 clients per month, and $29.95 for billing up to 200 clients per month.
RescueTime
RescueTime is a productivity app that will help you keep a better work-life balance.
The app runs in the background of both your computer and phone, tracking how much time you spend on websites and apps. And then it will give you a detailed report at the end of each day for organizing your schedule and spotting your bad habits.
RescueTime is free to use, but the $9 per month Pro version comes with advanced features, like the ability to block websites, and track time offline.
The affordability is the best of part of these apps. You can easily get started with all these apps without having to spend a fortune and run your design company smoothly like a pro.
Basecamp
This project management app has been around since 1999. It’s one of the most popular and efficient project management tools you can find online.
You can think of Basecamp as a virtual space where your team can get together to work on projects, keep each other up-to-date, and keep the client work organized.
Basecamp consists of six tools: Message boards and comment threads, real-time chat, automatic check-ins, to-do lists, docs & file storage, and a scheduling system.
You can get started with Basecamp for free. For doing team work, it will cost $29/month and $79/month for using Basecamp with clients.
Igloo
Igloo is an intranet software. But, it’s nothing like those old locally networked intranets most companies have. With Igloo, your intranet runs on the cloud.
Using this app, you can easily manage your team, assign tasks to members, keep projects organized, and review their work, all in one place.
Igloo is perfect for managing a remote team or even keeping track of your team without having to be in the office all day long.
For small teams, Igloo will cost $12 per user, per month. For larger companies, it’s $6 per user, per month.
Jira
Jira is our main project management system. We use this to plan and execute on all of our projects, creating, assigning and updating tickets as they move through our project pipeline. Jira is an Atlassian product and integrates with our other systems.
- Plan: Create user stories and issues, plan sprints, and distribute tasks across our team.
- Track: Prioritize and discuss your team’s work in full context with complete visibility.
- Scrum boards: Agile teams can stay focused on delivering iterative and incremental value, as fast as possible, with customizable scrum boards.
- Kanban boards: Flexible kanban boards give your team full visibility into what’s next so you can continuously deliver maximum output in minimal cycle time.
Another Atlassian product, Confluence is the central hub for all our project team spaces. Confluence acts like a wiki, allowing us to create and organize all Project documents in one shared place with our clients. A few of the things that live in our Confluence page include:
- Team Members: List of King Tide project team and client team including roles and responsibilities and contact information.
- Project Overview & Goals: Existing scope of work, detailed outline of the project and the client’s key objectives
- Product Roadmap: The project broken up into major milestones “epics” and their associated timelines and key deliverables
- Jira Integration: Confluence gives us the ability to integrate seamlessly with Jira, making it easier for Project Managers to assign tickets to team members, and giving clients a visual progress update on the reporting of each individual ticket
Toggl
In most service-based companies, time-tracking is critical in order to ensure we’re properly measuring our work against our client’s budget and timelines. We use Toggl, a highly ranked time-tracking tool that integrates with most of our other software. You can learn more about how to use Toggl, and you can download the Chrome extension, Desktop, iOS or Android app.
- Workspaces: Large companies use Workspaces for individual departments, but we act as one team and therefore, use only one workspace (King Tide)
- Clients: A client is a specific company or organization we actively work with as a client. There will only be one client for each company. All projects and tasks will live under each client.
- Projects: A Project is a specific Active Project we have with a client. These follow a specific name convention which is below. Please follow these naming conventions exactly.
- Tags: Tags can be used to add additional information to a time entry. We use tags as much as possible to identify a specific label for a project, a phase or a department working on it.
- Reports: Most importantly, Toggl generates great reports that we use to share with our clients at the end of each week or month, as well as review internally to track profitability.
GitHub
GitHub is a code tracking repository that allows our developers to easily collaborate on projects without overwriting each other’s code. All of the code lives within our organization, and each develop can pull branches of code from the Master branch, edit them, and push them back into GitHub, where our lead Engineer reviews and merges the code ensuring nothing breaks.
- Collaborate: Working together allows us to complete projects fast and with more accountability.
- Report: We have transparency in how much code is being written and who is committing code.
- Security: If anything ever happens to a project, we can easily revert back to an older version.
Zendesk
We use Zendesk to receive maintenance requests from clients. Zendesk is managed by our project management team, and tasks are assigned to our internal resources where they are estimated and put into a sprint in Jira. Project managers communicate via Zendesk with our clients, and at the end of each month we have detailed reports which we can send to clients.
- Create Organizations and Add Users: Project managers “onboard” companies on Zendesk and add the different users on their team..
- Submit Tickets: Clients can easily submit tickets at support.kingtide.la or by emailing support@kingtide.la following our guidelines.
- Weekly Reviews: Every Monday, our lead maintenance PM goes over all of the outstanding tickets with team leads, reviewing what updates need to be sent to clients.
- Monthly Reporting: At the end of each month, the maintenance PM sends a detailed update to each client.
Hubspot
We use Hubspot as our Sales CRM, storing all companies, contact and deal opportunities within our network. Our Hubspot is managed by our Sales team, and we have weekly meetings to track the state of each lead in our funnel, create and review proposals, and follow-up with clients.
- Sales Funnel: Our sales funnel consists of the following: Incoming, Qualified, Questionnaire Sent, Questionnaire, Completed, Ready for Proposal, Proposal Ready for Review, Proposal Sent, Ready for Contract, Contract Sent, Closed Lost, and Closed Won.
- Proposals: Proposals are creating using our templates in Google Docs, and are estimated by our team leads prior to sending to clients.
- Contracts: Contracts are creating by our Account Executive and are sent via Docusign.
Docusign
Docusign is the world’s leading electronic signature software, and we use it for all our contracts and signoffs. Whether it is a new client starting to work with us for the first time, or an existing client approving each phase of work, Account Managers must send documents via Docusign.
- Contracts: We use short-form contracts and master service agreements for every project we do. While contracts are important, we use them to outline the scope of work clearly, and less as a Legally binding document. We aim to please our clients, and if they are not happy, we will make right by them and avoid litigation at all costs.
- Signoffs: We use signoffs to establish the acceptance of each phase under our waterfall methodology. Upon completion of Discovery, Design and Development, we send our clients a signoff that signifies they approve of the work, and any further changes will be billed separately.
Sketch
Sketch is a design toolkit exclusively built for Mac built to help you create your best work — from your earliest ideas, through to final artwork. Sketch allows us to easily create repeatable objects to reuse anywhere and collaborate as a team.
- Repeatable: With nested Symbols in Sketch, you can combine symbols together to create reusable, customizable and flexible design elements with ease.
- Collaborate: With Libraries you can collaborate and share Symbols with other designers, across all your documents — and always stay up to date.
- Community-Powered Plugins: Extend Sketch’s functionality and make it your own with plugins submitted by our developer community.
- InVision Integration: Sketch integrates with InVision and allows designers to easily sync and share with our Clients and our team for feedback.
- Developer Tools: The best part about Sketch is that it allows Developers to easily export code and assets directly from the process, saving us hours of Development handoff packages.
InVision is a popular digital design platform making it easy to collaborate with clients, customers and colleagues. Once designs are complete, our Design team uploads them to InVision and creates a clickable prototype which includes the User Experience.
- Feedback: We use InVision Commenting feature allowing clients to easily comment on design to provide feedback.
Zoom is our preferred video conferencing and web conferencing service. We’ve found that it has the most reliability and video quality. Zoom is the leader in modern video communications, with an easy, reliable platform for video and audio conferencing, messaging, and webinars across mobile, desktop, and room systems.
Trello
Trello is a project management tool used by some of our project managers to manage their internal, personal priorities for the week.
Google Apps for Business
Everything you need to your best work, together in one place, that seamlessly works with your computer, phone or tablet. We spend most of our time in Google one way or another. I recommend Google Apps for Business for every client looking to create a new business as their foundation for email, documents and storage.
- Gmail — Create your account and login like you would any gmail account, and you are off to the races. You can also use Inbox by Google
- Google Calendar — We use Google Calendar to manage all important ievents, including interbal meetings, client meetings, holidays, and varius work events. Google Calendar integrates with Calend.ly which can be use for client scheduling.
- Google Drive — used Google Drive to store documents, spreadsheets, and important client information. Over time, we have developed better sytems for some of this information, but Google Drive remains our go-to source for most information.
