Why apple suddenly needs google again

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Why Apple suddenly needs Google again | ZDNet


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Once back-slapping friends, the relationship between Apple and Google was torpedoed by the ascendency of Android. Eric Schmidt resigned from the Apple board, Steve Jobs declared "thermonuclear war" against Android, and little by little Apple disentangled Google services from its products as retaliation.

It's that last point that that Apple must now reconsider.

As much as any product announcements Apple will make this week, renewing its partnership with Google on services would re-energize the Apple ecosystem. There are mixed signals in terms of the likelihood of such a move. But, there is a scenario in which a renewal of ties could be good for both companies while still allowing them to compete as stewards of the world's two largest mobile device platforms.

As you follow the flurry of iPhone news this week, keep in mind that Apple devices don't just need larger screens and fashionable hardware and lower prices for emerging markets. No, what Apple devices need more than anything else is data and services. These are not things that the company can develop quickly and they are not core competencies. Apple is now in a position where it is going to have to partner well and integrate swiftly. And, it's going to need to allow deeper hooks into the platform for developers.

In its recent Oral History of Apple Design, Fast Company observed:

"One of the key ingredients in Amazon, Facebook, and Google is data. Those businesses were built on deep technical understanding of how to manage swaths of data. Apple doesn't know how to do that."

I've been using iPhone and Android side-by-side every day since the beginning of 2010. Over the past year I've increasingly spent more time on Android because that device knows me better, regularly anticipates my needs, and integrates more smoothly with the services that I care about.

At the center of this experience sits Google Now, one of the first applications that has demonstrated the value of big data to consumers. Apple can't replicate that. It doesn't have enough of the data or the expertise to make it actionable. Even Google can't replicate it on iOS at the moment. It has already released an iPhone version of Google Now, but the service is inconspicuously tucked away in the Google search app and its usefulness is limited by the mediocre iOS notifications system.

The problem is that because of larger business conflicts, Apple has acted punitively toward partners such as Google and Amazon and limited the functionality of their services in the iOS ecosystem. In both cases, it has hurt iOS and Apple's users far more than Google or Amazon.

In terms of Google, Apple has spent a lot of effort in removing deep integration with Google apps and services. It killed the native YouTube app that had been built into iOS and it stopped using Google Maps to power the built-in Maps app and replaced it with its own Apple Maps, which has been nothing short of a functional and PR disaster. Google has released its own third-party versions of both apps and they are now among the most downloaded free apps by iPhone and iPad users. However, in both cases, they've lost the deep integration with iOS itself.


In the case of Amazon, Apple disallowed app providers from integrating or even linking to their e-commerce stores from within their iOS apps, unless they shared the revenue with Apple. As a result, Internet companies such as Amazon that already operate on thin profit margins have effectively had to remove shopping functionality from their apps.

In Amazon's case, this meant removing the ability to find and purchase ebooks from within its Kindle app and the ability to find and purchase audiobooks from within its Audible app. You now have to make those purchases from the web browser and then go back into the app and download them. It's an inconvenient user experience.

As a result, this issue of deep integration is an area where iOS is losing to Android. The convoluted purchase issue is one thing (in Android, you can still purchase Kindle books and Audible audiobooks from directly within the apps). However, the larger issue is the deeper hooks that Android allows developers to get into the platform itself. There are security and privacy implications, but the functionality benefits are substantial.

I have many of the same apps and services installed on both iPhone and Android. The iPhone versions of most apps have almost always been better-designed, updated more regularly, and nicer to look at. Nevertheless, over the past year I keep gravitated toward Android more and more for interacting with excellent services like Evernote, Dropbox, Google Drive, Pocket, Twitter, Facebook, Google+, Flickr, etc. Instead of having to go into the apps to do everything like I have to do in iPhone, in Android there are menu options to upload things, share things, and save things from virtually any web page or file or app or service. It eliminates extra steps and it creates a more powerful set of options.

That's why it's time for Apple to stop blocking valuable partners from offering robust functionality in iOS and to start allowing more companies deeper access into the iOS platform. And the company it show go to and convince to be first in line is Google.

Google has stated time after time that its primary motivation is promoting greater Internet usage in general and the company has continued to produce quality iOS apps from Gmail to Google+ to Chrome to its Google search app with excellent voice recognition. Google won't take much convincing to go deeper on iOS.

And, Apple can still differentiate itself from Android by also cutting deals with Yahoo and Microsoft to leverage their massive audiences, popular services, and mountains of data in deeper and more meaningful ways on the iPhone. Both of those companies are already doing excellent iOS apps as well. It won't take much convincing if Apple offers to open up the Kimono and let them see what they can do in iOS to use their own big data stacks to deliver more powerful user experiences.

When Apple first launched the iPhone in 2007, it was closed to third-party apps, other than a few select partners. A year later, when Apple opened up the platform more broadly to developers, that's when the mobile app explosion happened and the iPhone really took off and leapt ahead of its smartphone rivals. Now, one of the best opportunities for Apple take another big leap forward is to open up its platform more deeply to developers in order to unleash a fresh wave of innovation. The company's favorite neighbor in Mountain View should be the first partner on the list.

The long thawing of the frosty relationship between Google and Apple has been uneven, to say the least. Steve Jobs and Eric Schmidt met at a cafe in 2010. Larry Page visited Jobs on his deathbed in 2011. Tim Cook and Larry Page reportedly met in 2012 to talk about settling the patent war between the two companies.

In July 2013, Schmidt said that he had "a lot of respect for Apple." He also indicated, "We're sort of in constant, constant business discussions on a long list of issues. These are two proud, well-run, different companies."

At the January 2007 event where Apple announced the iPhone, Jobs invited a handful of special guests on stage to show that key partners were invested in the iPhone. One of them was was Google's then-CEO (and Apple board member) Schmidt.

In introducing Schmidt, Jobs said, "[The iPhone is] the Internet in your pocket for the first time ever. Now, you can't really think about the Internet, of course, without thinking about Google… We're working with them on Google Search … and Google Maps. We've been working very closely with them to make this all happen and we're thrilled with the results."

Has too much happened for the companies to work together that well again? To no one's surprise, Google still appears to be willing. The difference now is that Apple needs Google's partnership more than ever. That sets the stage for a new collaboration that could benefit both companies, and hundreds of millions of users.
 
Come on man. .. apple brought more attention to smartphones making them popular which in turn brought more money to the smartphone table for all of the other smartphone makers except palm I dont know what happened to them katts they started this shit.:smh:
 
Google's data/services >>>>>

:itsawrap:

It's easier to become a great hardware company than to amass the kind of data El Goog has
 

Both of these companies are necessary. Apple's expertise on design has Google making huge investments to play catch up in this area (remember theyre products were horrible for the longest, we just dealt with it because it was free).

Google's expertise in data has Apple scrambling to catch up as well (remember Apple went almost an entire decade ignoring data while Google was investing in this area).

Each company started on different ends of the design/data spectrum, and them competing is only giving us better products. Apple is better because of Google, and Google is better because of Apple. And Microsoft is dying because of both of them.


...but with all that being said. Android is still a mess :)
 
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Google's data/services >>>>>

:itsawrap:

It's easier to become a great hardware company than to amass the kind of data El Goog has

Totally disagree with this one. Amassing just takes time and money. Heck, Microsoft was able to buy itself into every space Google is in, and Apple is essentially doing the same (in relative terms). Google just got there 10 years before everyone else.

Creating good hardware is a totally different animal dude. And requires more than time, and money. It requires talent, and experience. Which there isnt a lot of, regardless of the field.
 

Both of these companies are necessary. Apple's expertise on design has Google making huge investments to play catch up in this area (remember theyre products were horrible for the longest, we just dealt with it because it was free).

Google's expertise in data has Apple scrambling to catch up as well (remember Apple went almost an entire decade ignoring data while Google was investing in this area).

Each company started on different ends of the design/data spectrum, and them competing is only giving us better products. Apple is better because of Google, and Google is better because of Apple. And Microsoft is dying because of both of them.


...but with all that being said. Android is still a mess :)

I agree.. I notice googles designs in every are getting more "apple like"... hell check out their website for the nexus... shit looks just like apple.com :smh::lol:


never bought an apple product every though.. just know non of these companies pay my bills... so
 
Apple need Google just as much as Google needs Apple. You fanboy niggas need to realize the business world is the opposite of the fanboy world.

Apple is in competition with Samsung, but Apple buy their screens from Samsung. Its all business. As long as you niggas keep buying Apple, Google and Samsung will be in business for a long time.
 
Wishful Thinking. Fuck Google and their shitty business model.

I work with Google, Microsoft and Apple. Google's business plan is SOLID. Their focus on data and using it to advertise to people works great. Apple tried it with iAd and failed miserably. Microsoft did better with Bing and the MSN home page but Yahoo is easier to work with.
 
They need each other.

What does Google or even Samsung need from apple? Absolutely nothing... Meanwhile Apple is totally dependent on the hardware and services of two of their biggest rivals..
If Samsung and Google were to pull all their shit from apple, sure they may suffer initially however Apple would be devastated but in the long run, both Google and Samsung will more than make up for their losses by placing their product on their own phones or other platforms.
 
What does Google or even Samsung need from apple? Absolutely nothing... Meanwhile Apple is totally dependent on the hardware and services of two of their biggest rivals..
If Samsung and Google were to pull all their shit from apple, sure they may suffer initially however Apple would be devastated but in the long run, both Google and Samsung will more than make up for their losses by placing their product on their own phones or other platforms.

Google and Apple can benefit from each other.

Google sells ads, services and data.

Apple has a large consumer base.

Google needs to reach as many people as they can, Apple needs Google's content. So it's mutual.

Somebody was saying Google needs Apple for design? Google doesn't care about design, design is just a trend and they'll adapt to whatever is hot for the moment. Data will never go out of style.
 
Google doesn't care about design, design is just a trend and they'll adapt to whatever is hot for the moment. Data will never go out of style.

:lol:

I'm not sure if you fully grasp what design is. Nobody NEEDS Apple for design, but they NEED good design period (and Apple for the longest was the only company that seemed to get it).

It's not about making things look pretty dude. Your home and everything in it, from the hinges on the doors to the handle on your toilet was designed homie. There's good design and bad design, and good design brings clarity, ease of use, etc. etc... Bad design has been rampant in the tech industry for so long because it was run by geeks and engineers who had no clue about design.

If you're selling data to consumers, its pointless if nobody can understand how to use it, or if nobody is buying the products that utilize the services you create. Design fixes these things, and good design is in no way "a trend".

You can have a product with limited functionality, sparse usage of data, and a price tag of $500, and still have it be WILDY successful because of design. Why??? Because it happened already back in 2007 :cool:

[/steps down from soapbox]
 
steve jobs hated google cuz they stabbed him in the back on some grimey shit... the exact same thing he had done in the past and the exact same thing he would do if he were in their position.

he tried to mentor them, had schmidt sittin on apples board... steve was like some stringer bell trying to be cool w/ marlo n shit. he hated them for android.

i think a few of steves bad decisions towards the end of his career were cuz he was letting his emotions get in the way. he didnt want to seem like he was following them but i think he knew that apple NEEDED a cheaper iphone when adroid phones started flooding the market, and a 7" tablet and even now iphone needs an option w/ a bigger screen if they are gonna convert any droid fans.

ive been on android so long that i'd prolly even be willing to give ios a try if they had a option w/ a bigger screen. got an ipad and ipod for testing and ios definitely feels smoother... but that lil screen... cant do it.
 
Come on man. .. apple brought more attention to smartphones making them popular which in turn brought more money to the smartphone table for all of the other smartphone makers except palm I dont know what happened to them katts they started this shit.:smh:

Smartphones were already popular before Apple got into the game. The phone of choice was Blackberry and of course the Palm Treo. A lot folks carried their ipod/mp3 player and the cell phone. Apple piggybacked on that idea putting a phone in the music player. Not a new idea as such a product had existed in the late 90's early 2000's and was sued or threatened to be sued out of existence. Google purchased Android in 2005 outright after backing them financially from their beginning. Again more than two years before the iPhone was released. I have always said that Apple is not a phone company and when push comes to shove they need figure out if they want to be a phone company. This week was a baby step in the right direction but ultimately I think the JOBS culture has too tight a hold on the company. By the time they do what they need to do the writing will be on the wall.
 
Google and Apple can benefit from each other.

Google sells ads, services and data.

Apple has a large consumer base.

Google needs to reach as many people as they can, Apple needs Google's content. So it's mutual.

Somebody was saying Google needs Apple for design? Google doesn't care about design, design is just a trend and they'll adapt to whatever is hot for the moment. Data will never go out of style.
If Apple was to go down their consumer base would be moved to google or windows, were they would make just as much money, if not more..
 
original.jpg
 
:lol:

I'm not sure if you fully grasp what design is. Nobody NEEDS Apple for design, but they NEED good design period (and Apple for the longest was the only company that seemed to get it).

It's not about making things look pretty dude. Your home and everything in it, from the hinges on the doors to the handle on your toilet was designed homie. There's good design and bad design, and good design brings clarity, ease of use, etc. etc... Bad design has been rampant in the tech industry for so long because it was run by geeks and engineers who had no clue about design.

If you're selling data to consumers, its pointless if nobody can understand how to use it, or if nobody is buying the products that utilize the services you create. Design fixes these things, and good design is in no way "a trend".

You can have a product with limited functionality, sparse usage of data, and a price tag of $500, and still have it be WILDY successful because of design. Why??? Because it happened already back in 2007 :cool:

[/steps down from soapbox]


Sure aesthetics are important, but Google does not need Apple for that like you suggested. At this point Google can benefit from Apple's large consumer base, and not much else.

Apple did spark the smartphone revolution partly based on design, but as you can see, that's a one trick pony.

This is an App and data driven business, and no matter how you feel about Google, they can't be fucked with where that's concerned. Even Apple knows this, that's why integration with Google is imperative for them.
 
Sure aesthetics are important, but Google does not need Apple for that like you suggested. At this point Google can benefit from Apple's large consumer base, and not much else.

Apple did spark the smartphone revolution partly based on design, but as you can see, that's a one trick pony.

This is an App and data driven business, and no matter how you feel about Google, they can't be fucked with where that's concerned. Even Apple knows this, that's why integration with Google is imperative for them.


C'mon now, Apple makes more money selling well designed hardware & software than Google does selling data. Hell, I wouldn't be surprised if Google made more money on iOS than they did on Android.

And as far as Apple is concerned, integrating with Google is not imperative in the slightest. Especially when you can acquire other companies who specialize in data driven services that compete with Google (how the hell do you think it was even remotely possible for Apple to launch a mapping service of any kind within a friggin YEAR).

You guys seem to be confusing data as this special commodity that only Google has access to, when that is absolutely not the case. All tech companies collect data dude, well before Google came along. Google just entrenched itself because it gave all of it's services away for FREE.

But when you have 700 Million competing devices out there, that are no longer using your Search Engine, Email, Maps, Advertisements, etc. etc... thats a HUGE problem that having a boatload of data wont fix...

And btw I have nothing against Google (I use a lot of their products). But a lot of their products need work in the UI/UX arena (including Android).
 
Come on man. .. apple brought more attention to smartphones making them popular which in turn brought more money to the smartphone table for all of the other smartphone makers except palm I dont know what happened to them katts they started this shit.:smh:

I like Apple but you can't focus on the past. Look where the sidekick and two-way pager went.
 
Apple's growth has slowed. Apple's market share continues to decrease.

Google, Android and Samsung are on the rise.

Who needs who?


Apple has increased their US marketshare to 43% in the past year with no new phone on the market. They also have about 700 MILLION iOS devices out there, so what in the blue hell are you talking about :confused:

Apple doesnt need Google to sell any of it's products. And Google would be just fine selling it's services without Apple in the picture.

But Google not having 700 Million+ devices using their services is A LOT of $ they'd be missing out on.

Just sayin :cool:



 
Nigga please. Go play with a Moto x. That shit runs circles around everything out right now.


I'm sure the Moto X is dope. But "my" issues with Android are:


- The UI after all these years still feels clunky (like it was designed by engineers...)

- If I launch a mobile website or app I have to test for an insane amount of variables (diff screen sizes, cpu's, gpu's, os versions, etc.)

- Android users take forever to adopt that latest software releases

- Android users are a bunch of cheap bastards who rarely pay for apps, and pirate shit! :angry:


Hence, me saying Android is a mess ;)
 

I'm sure the Moto X is dope. But "my" issues with Android are:


- The UI after all these years still feels clunky (like it was designed by engineers...)

- If I launch a mobile website or app I have to test for an insane amount of variables (diff screen sizes, cpu's, gpu's, os versions, etc.)

- Android users take forever to adopt that latest software releases

- Android users are a bunch of cheap bastards who rarely pay for apps, and pirate shit! :angry:


Hence, me saying Android is a mess ;)

So your beef is with android users getting shit free not android :lol: Well I see where you're coming from you need apple to win. I'll stay in my cheap bastard lane.
 
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