This entire phase of the MCU was based upon milking money from the lesser know Marvel characters - in movies and with the TV shows. Eternals, the Marvels, Moonknight, Thunderbolts.
This is arrogance. The purposely let the X Men and Fantastic 4 sit on the sidelines for years while they prepared to milk shit like The Black Knight.
To add to it, the spent years setting up Kang then decided, nah, we'll switch to Doom. So all of the Kang movies and shows now were pointless.
Loki season 2 need not even exist now.
So, to your point, they need to stop thinking about milking properties, stop talking about expanded timelines. Get a director that loves the content, and just make one really great movie.
Drop your formula, get one talented person and let them work closely with the comic writers and make something great. It worked with X-Men 97, it can work with the movies.