Its September 4th not 24th.
Disney revenue is down 85% from this time last year. They are down 5 billion on entertainment side (movies, TV, etc) and diwn 3.5 billioon on theme park side.
The streaming service is the only aspect of Disney "doing well." They are now over 60 million subscribers.
So, whats the logic behind releasing Mulan? They know people are going to bootleg the movie. But the thought is this. If they can convert 50% of current subscribers regarding paying the $30 for the movie that 900 million. They are also betting on new subscribers signing up to see the movie as well. New subscription plus Mulan is $100. Remember this is world wide, not just U.S. So, if they can capture 1 Million new subscriptions with this play, this plus the current subscribers, the total potential earnings is 1 Billion. This does include the limited theater releases, the future DVD release, or the pay per view for non-Disney platforms.
People, you are witnessing the death of movie theaters and the new normal regarding movie releases. However, expect stricter punishment for pirated movies. Have your VPN ready.