It's not about being a simp, it's about brothers getting back to respecting and treating our women like the goddesses they are. That Suga Free "I'll pimp that bitch" shit that the older generation tried to pass down to us is wack juice and really that shit died out in the 90's. I used to think that shit was cool back then too, but then I and many others like myself have matured. This is a new day bruh, we off that other shit, and we're getting back putting women on a pedestal where they deserve to be. Besides, all that pimp a bitch shit ain't nothing but a mans own insecurity anyway.