Joe Budden podcast done? No Rory or Mal for 2nd straight episode
- Thread starter daking181
- Start date
i think is a lot lower cause he is paying a lot more people
she was off this pod
he beefin with roeri n mal?
Yeah...this is why Rory and Mal got fired. They wanted to be more than "independent contractors". I would be interested to see the numbers pre and post Mark joining the pod.No E
Naw I think he just speaking how he feels.
He does that a lot with NBA players and doesn’t care how it may come across
Plus him and Joe are boys
Brandon lying but its cool. I feel like if rory and mal stayed, they would have added people anyway. I think he would be in the same position regardless. Joe is the focal point as he has always stated. It's his show, but like I said earlier, I think adding Marc brought a different dimension to the show.
well reading the tweets if they were not beefing
they will beef now lolol
called rori a lie and mal greedy
Not sure how far you dudes go back, but Brandon is original Joe Budden TV. They were all cool when he first got in the league. Brandon used to be on video just like Mal and Ish.
Joe actually got Brandon in trouble on some D'Angelo Russell shit, but it was more about talking about other players. I distinctly remember Rubio.
After that I don't think Joe and Brandon were as tight, but Mal and Brandon remained tight. I can't remember when it was, but when Rory and Mal were still on the pod, Mal came back from Cali talking about Brandon but not mentioning Brandon, and how he tried to big time Mal or something and they were about to fight(according to Mal). Mal learned that people think of him as a groupie before Joe.
All that to say, Brandon knows everyone involved and I'm sure it's beef, because it's still beef between Brandon and Mal. You don't call people you know Salt N Pepa. I'm sure part of Rory's response is also, because of Mal, because Mal doesn't want to go back and forth.
lawd I hate how Joe loves them white boys and aint found away to finally make piece with his day one. The cold rinse cycle never ends.
$1.5 million is only the cast not the rest of the payroll
my guess is his total payroll is less than $2.5 million
no - new salt & pepper
Right and I wonder how much he is paying in overhead costs and not to be funny, but I wonder if he is paying their health insurance$1.5 million is only the cast not the rest of the payroll
my guess is his total payroll is less than $2.5 million
no - new salt & pepper
Joe and Rory's beef was about money and business, Joe and Mal was personal.
Honestly, Mal should have squashed things or sat everyone down before it got to that point if that's your man. He acted like an employee, but then wanted ownership. Employees sit around talking about management and he picked a side.
$1.5 million is only the cast not the rest of the payroll
my guess is his total payroll is less than $2.5 million
no - new salt & pepper
good read
The podcaster Joe Budden, an ex-rapper who has been called the “Howard Stern of hip-hop,” wanted to flex a little. He accidentally over-flexed.
Last month, he posted a screenshot of his traffic from Patreon, a subscription service that allows fans to pay creators directly through monthly contributions. It showed more than 30 million visits in 30 days.
Revenue figures on the Patreon data had been scribbled over. But sleuths manipulated the image, and to them, it appeared that he had earned more than $900,000 — a number that made headlines.
Yet that was just his earnings from the month of June. Overall, the Joe Budden Network is on a pace to generate more than $20 million this year, according to its chief executive, Ian Schwartzman.
Mr. Budden agreed to share those and other details about his podcast business with The New York Times, offering a rare window into the economics of podcasting. Publishers of shows rarely share details of their revenue, or even their download or streaming figures. They want to maintain a competitive edge in the advertising marketplace and, like many private businesses, simply aren’t keen to open their books.
Mr. Budden’s reason for releasing figures now, he said in an interview, goes beyond flexing; he and Mr. Schwartzman want to make a broader argument for maintaining independence as creators. They have been podcasting for a decade; although they spent two years working exclusively with Spotify, they are not affiliated with any outside podcast network or media company today.
This means its 2025 subscription revenue will probably exceed $12 million — enough to make Mr. Budden the top earner on the crowdfunding platform. That status and Mr. Budden’s figures were confirmed by a spokeswoman for Patreon.
But subscriptions are not the podcast’s only revenue stream. Advertising also generates several million dollars, Mr. Schwartzman said.
Mr. Budden’s company sells its own ads, unlike many other top podcasters who team up with large networks like iHeart, Wondery or SiriusXM and split the ad revenue. These companies typically offer hosts an upfront check (a minimum guarantee) but control the rates and the number of commercials played each episode.
Mr. Schwartzman said the company tried to not “oversaturate our audience” with ads, usually working with a maximum of only three sponsors at any given time.
The network’s smaller revenue sources include money from “passive advertisements” on social media platforms — like the ads that play automatically during his videos on YouTube, where Mr. Budden has more than 1.5 million followers. (He was an early adopter, in 2016, of video podcasting.) The company also sells merchandise and licenses some of its content.
Payment of these contractors — and the on-air talent — is the company’s biggest expense. For example, more than $1.5 million annually goes to the co-hosts of “The Joe Budden Podcast.” (They include Trevor Robinson, known as Queenzflip; Marc Lamont Hill; Melyssa Ford; Parks Vallely; Antwan Marby, known as Ish; and Lamar Burney, known as Ice.)
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After inadvertently flashing some of his revenue to 1.7 million Instagram followers, Mr. Budden joked that “now everybody’s asked for a raise.”
Other costs including production fees, marketing expenses and real estate. The company is in the process of purchasing, for roughly $2 million, the waterfront condominium unit in Edgewater, N.J., where it records audio and video for “The Joe Budden Podcast.” (It currently rents the unit; residents in the building have complained about sharing space with the operation.)
Image
Ian Schwartzman, chief executive of the Joe Budden Network, wanted a deal that acknowledged the podcast’s audience by “giving us skin in the game.”Credit...Ahmed Gaber for The New York Times
Learning this lesson took time. In 2017, while Mr. Budden was co-hosting a show on the culture website Complex, “we were just getting by,” Mr. Schwartzman said.
“I was on an allowance,” Mr. Budden said, “$500 a week.”
Then, from 2018 to 2020, “The Joe Budden Podcast” had a licensing agreement with Spotify that paid the show less than $2 million per year, Mr. Schwartzman said. The deal included no shares in advertising revenue or stock, and the podcast could be published only to Spotify.
After a rather acrimonious split, the podcast sought a new partner. But the right deal never materialized; one potential contract would have paid $44 million over two years, for example, but required removing all content from YouTube.
“The bigger the money gets, the more strings that are attached,” Mr. Schwartzman said. “We wanted someone to acknowledge how valuable we were by showing that they would be comfortable giving us skin in the game.”
“Joe is in a league of his own,” said Jack Conte, chief executive of Patreon. “It is not common for people to make a million dollars a month on Patreon.” The Joe Budden Network reached that milestone in November, maintaining it every month since.
Recently, subscription platforms like Patreon and its younger competitor, Substack, have pushed more aggressively for podcasters to sign up, promising independence and control of their intellectual property — sometimes with grand language about a media revolution.
“Creators have more leverage and control than actually ever before in the history of the arts,” Mr. Conte said.
This year, Substack announced a $20 million fund to help entice creators away from Patreon and other rivals. These platforms also benefit from taking a roughly 10 percent cut of creators’ earnings. Podcasters on Patreon earned more than $472 million collectively in 2024 — up 35 percent from 2023, according to the company.
Yet many creators still feel daunted when they even hear the word “paywall,” Mr. Budden said. Given the success of Joe Rogan or Alex Cooper, it may seem more attractive to a young podcaster to pursue a big network deal.
Which is why, after the screenshot blunder, Mr. Budden opted to disclose his independent earnings for the first time here. Even if it made him and his business partner “uncomfortable to put any money situation out there for the public and competitors to see,” Mr. Schwartzman said. “How else will they know they can do it this way?”
Jessica Testa covers nontraditional and emerging media for The Times.
Last month, he posted a screenshot of his traffic from Patreon, a subscription service that allows fans to pay creators directly through monthly contributions. It showed more than 30 million visits in 30 days.
Revenue figures on the Patreon data had been scribbled over. But sleuths manipulated the image, and to them, it appeared that he had earned more than $900,000 — a number that made headlines.
Yet that was just his earnings from the month of June. Overall, the Joe Budden Network is on a pace to generate more than $20 million this year, according to its chief executive, Ian Schwartzman.
Mr. Budden agreed to share those and other details about his podcast business with The New York Times, offering a rare window into the economics of podcasting. Publishers of shows rarely share details of their revenue, or even their download or streaming figures. They want to maintain a competitive edge in the advertising marketplace and, like many private businesses, simply aren’t keen to open their books.
Mr. Budden’s reason for releasing figures now, he said in an interview, goes beyond flexing; he and Mr. Schwartzman want to make a broader argument for maintaining independence as creators. They have been podcasting for a decade; although they spent two years working exclusively with Spotify, they are not affiliated with any outside podcast network or media company today.
The Money Coming In
So far this year, the Joe Budden Network has earned an average of $1.04 million per month on Patreon. It has about 70,000 paying subscribers. Subscriptions range from $5 to $50 per month, with higher tiers granted access to more episodes, including from spinoff shows. (Two weekly episodes of the flagship podcast are released free to the general public.)This means its 2025 subscription revenue will probably exceed $12 million — enough to make Mr. Budden the top earner on the crowdfunding platform. That status and Mr. Budden’s figures were confirmed by a spokeswoman for Patreon.
But subscriptions are not the podcast’s only revenue stream. Advertising also generates several million dollars, Mr. Schwartzman said.
Mr. Budden’s company sells its own ads, unlike many other top podcasters who team up with large networks like iHeart, Wondery or SiriusXM and split the ad revenue. These companies typically offer hosts an upfront check (a minimum guarantee) but control the rates and the number of commercials played each episode.
Mr. Schwartzman said the company tried to not “oversaturate our audience” with ads, usually working with a maximum of only three sponsors at any given time.
The network’s smaller revenue sources include money from “passive advertisements” on social media platforms — like the ads that play automatically during his videos on YouTube, where Mr. Budden has more than 1.5 million followers. (He was an early adopter, in 2016, of video podcasting.) The company also sells merchandise and licenses some of its content.
The Money Going Out
The Joe Budden Network employs more than 30 independent contractors in roles such as production and administrative support.Payment of these contractors — and the on-air talent — is the company’s biggest expense. For example, more than $1.5 million annually goes to the co-hosts of “The Joe Budden Podcast.” (They include Trevor Robinson, known as Queenzflip; Marc Lamont Hill; Melyssa Ford; Parks Vallely; Antwan Marby, known as Ish; and Lamar Burney, known as Ice.)
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After inadvertently flashing some of his revenue to 1.7 million Instagram followers, Mr. Budden joked that “now everybody’s asked for a raise.”
Other costs including production fees, marketing expenses and real estate. The company is in the process of purchasing, for roughly $2 million, the waterfront condominium unit in Edgewater, N.J., where it records audio and video for “The Joe Budden Podcast.” (It currently rents the unit; residents in the building have complained about sharing space with the operation.)
Image
Ian Schwartzman, chief executive of the Joe Budden Network, wanted a deal that acknowledged the podcast’s audience by “giving us skin in the game.”Credit...Ahmed Gaber for The New York Times
How He Got Here
Mr. Budden’s approach reflects an emerging trend among podcasters and creators: a desire for more autonomy and equity in every deal, with fewer middlemen.Learning this lesson took time. In 2017, while Mr. Budden was co-hosting a show on the culture website Complex, “we were just getting by,” Mr. Schwartzman said.
“I was on an allowance,” Mr. Budden said, “$500 a week.”
Then, from 2018 to 2020, “The Joe Budden Podcast” had a licensing agreement with Spotify that paid the show less than $2 million per year, Mr. Schwartzman said. The deal included no shares in advertising revenue or stock, and the podcast could be published only to Spotify.
After a rather acrimonious split, the podcast sought a new partner. But the right deal never materialized; one potential contract would have paid $44 million over two years, for example, but required removing all content from YouTube.
“The bigger the money gets, the more strings that are attached,” Mr. Schwartzman said. “We wanted someone to acknowledge how valuable we were by showing that they would be comfortable giving us skin in the game.”
The Creator Wars
Patreon came along in 2021 — offering no guaranteed check but equity in the company and advisory roles for Mr. Budden and Mr. Schwartzman.“Joe is in a league of his own,” said Jack Conte, chief executive of Patreon. “It is not common for people to make a million dollars a month on Patreon.” The Joe Budden Network reached that milestone in November, maintaining it every month since.
Recently, subscription platforms like Patreon and its younger competitor, Substack, have pushed more aggressively for podcasters to sign up, promising independence and control of their intellectual property — sometimes with grand language about a media revolution.
“Creators have more leverage and control than actually ever before in the history of the arts,” Mr. Conte said.
This year, Substack announced a $20 million fund to help entice creators away from Patreon and other rivals. These platforms also benefit from taking a roughly 10 percent cut of creators’ earnings. Podcasters on Patreon earned more than $472 million collectively in 2024 — up 35 percent from 2023, according to the company.
Yet many creators still feel daunted when they even hear the word “paywall,” Mr. Budden said. Given the success of Joe Rogan or Alex Cooper, it may seem more attractive to a young podcaster to pursue a big network deal.
Which is why, after the screenshot blunder, Mr. Budden opted to disclose his independent earnings for the first time here. Even if it made him and his business partner “uncomfortable to put any money situation out there for the public and competitors to see,” Mr. Schwartzman said. “How else will they know they can do it this way?”
Jessica Testa covers nontraditional and emerging media for The Times.
I know all that. They both wrong. I hate the optics of it. We seeing way to many black men die and THEN its the apology tour. all this beef stuff should be played out by now. But since I don't really follow either show like that no more. God bless them all.
oh i thought it said including contractrs but the staff is getting the biggest piece.$1.5 million is only the cast not the rest of the payroll
my guess is his total payroll is less than $2.5 million
no - new salt & pepper
today on the pod they said they were not getting that too tho.
but who knnows salt and pepa were getting 40k piece they said.
so its possible.
didnt kow that brandon was there tho
yeah i remember mal speaking about dude yeah there are definitely issues
read the article again and u are right it was on air staff only$1.5 million is only the cast not the rest of the payroll
my guess is his total payroll is less than $2.5 million
no - new salt & pepper
but they still said they are not clse to what is reported lol
I was gonna say...I thought Mal and Brandon were tight. I know Mal used to talk about James Johnson all the time so I just thought Mal was cool with all the ball players. Is Zaire cool with Rory and Mal or just Joe?
That's what I would say too.
everyone should be 1099 - doubt anyone has insurance through the jbp
lets assume rent and electric is $10k month
food water and snacks etc about $2k month
cameras mics and other studio equipment if rented +$5k month
bonuses are counted seperatly from payroll
You right they are 1099 staff
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