Hip Hop Sales Collapsing: "They can no longer fool the white kids."

I'm glad that they shook off the FAD logo too, and I agree. I don't think Nas and Jay-z are a representation of "grown man rap" either because they still participate in frivalous beefs. Can't someone rap about something funny going on at WORK or happenings on a college campus? Or something that relates to real life besides sellin drugs to eat. Last album I actually bought was MF Doom's box set and that was last year sometime. Sad really because I used to be in the record store every other week getting something.
 
CPT Callamity said:
I'm glad that they shook off the FAD logo too, and I agree. I don't think Nas and Jay-z are a representation of "grown man rap" either because they still participate in frivalous beefs. Can't someone rap about something funny going on at WORK or happenings on a college campus? Or something that relates to real life besides sellin drugs to eat. Last album I actually bought was MF Doom's box set and that was last year sometime. Sad really because I used to be in the record store every other week getting something.


nah man, competition has been here since day one. people who dont like 50 always say he starts imaginary beefs to drum up interest in his latest record coming out. thats not a blueprint he came up with. first big record krs-one came out with was dissing marley marl & the juice crew. first record salt & pepa came out with was dissing doug e fresh & slick rick so the back and forth aint nothing new. of course you need talent to keep people interested after the battle's over (which is why we havent heard any tim dog records lately)
 
freaky_1 said:
Well, there goes the south's argument that they are selling.

Hip Hop was better when it was broke. This article was on point.

Bottom line, people are getting tired of the bullshit.

crybaby.jpg


What, bullshit like all that gun-clapping, I got weight, One Ya'self bullshit every underground East Coast mixtape has niggas bumping for 30 tracks?

Oh no, you mean all that Cripping, Red Ragging and gangbanging from the West Coast right?

Oh, its ok to talk about genocide so long as it ain't in a Southern accent right? Partying and wearing jewels and fuckin hoes is ass-backwards when it's country niggas spittin it but it was fine for the first 30 years of hip-hop right?

Nigga WHAT

EVER


:hmm:

I'm not defending it but if it's wrong, it's wrong period, not just cause its in a style and presentation that isn't familiar to you mufuckas.
 
Upgrade Dave said:
We know, we know, freaky, you hate the South. We get it. The South's argument isn't that they are selling but that they are OUTselling every other region with the possible exception of the Midwest.

I don't know if hip-hop was better broke but rappers usually are: see BIG and 50.

Thank you.

BTW this article is the shit. I've been saying all that shit for like, two years now when sales FIRST started dipping.
 
CPT Callamity said:
I'm glad that they shook off the FAD logo too, and I agree. I don't think Nas and Jay-z are a representation of "grown man rap" either because they still participate in frivalous beefs. Can't someone rap about something funny going on at WORK or happenings on a college campus? Or something that relates to real life besides sellin drugs to eat. Last album I actually bought was MF Doom's box set and that was last year sometime. Sad really because I used to be in the record store every other week getting something.

Co-sign. I used to buy 5, 6, 7 CD's a month, now I'm lucky if I buy that many in a YEAR. And let's not even talk about the Radio.....can't even listen to the "hip-hop" stations in major markets, it's either streaming radio or the oldies/soul stations.
 
The guestion about why hip hop sales are down isn't easily answered. 50 is the biggest selling artist and also the most download so did it help or hurt? The market is saturated with garbage right now. the whites are leaving hip hop because they are the most unloyal fan base you can have. white teenage girls buy more albums than any other group. that's why 50 sellin out and making songs with robin and justin. it will come back but never like it was, which is fine with me.
 
DjMorpheus said:
Live music could save HipHop if the shows weren't so shitty and mufuckas fightin, killin, beefin, etc. Sales need to drop about 70%. Record labels are like dinosaurs lookin up at the sky at falling meteorites sayin "Look at those fireballs coming." They gonna be slow to move until it's too late. Their whole system is based on exploiting the artist. Once more artists get a clue and go the independent route similar to what Prince has done, and a lot of these southern, so called "coon" rappers that everybody hatin on, then you'll see a change. The current system can't change it's modus operandi to exploit the artists, but once artists begin to exploit themselves...

Absolutely. This is why other forms of music will be OK because they aren't as dependent on studio recorded music to eat. Hip-hop on the other hand generally doesn't lean as hard on performances--everyone's trying to get a check from a label owned by some rich white men, for licensing, for endorsement, for guest appearances, for production, for executive duties etc.

We gotta break the fuck out that shit if we wanna save this music, real talk.
 
donwuan said:
the whites are leaving hip hop because they are the most unloyal fan base you can have. white teenage girls buy more albums than any other group. that's why 50 sellin out and making songs with robin and justin. it will come back but never like it was, which is fine with me.

To be honest with you. Blacks are the most unloyal. Look at Rock. Some of these acts are well into there 60's and they still sell records the White Fans Still support them.

Look at the old school rappers -from Wu-Tang,RunDMC, Big daddy kane, Slick Rick. If they were to have a concert tomorrow I can bet you 95% of the audience will be white.
 
Dirty Hubcaps said:
nah man, competition has been here since day one. people who dont like 50 always say he starts imaginary beefs to drum up interest in his latest record coming out. thats not a blueprint he came up with. first big record krs-one came out with was dissing marley marl & the juice crew. first record salt & pepa came out with was dissing doug e fresh & slick rick so the back and forth aint nothing new. of course you need talent to keep people interested after the battle's over (which is why we havent heard any tim dog records lately)

That's just it. Talent has been taken out of the competition! It's one big school "talent show" now with even the retards and illiterates participating! And who decides when it's time to stop being a 34 year old rapper talking about your dick in another man's mouth and shooting someone? I'm all for competition and I'm also aware that flossin is nothing new in rap either, but for the sake of the music, I wish I didn't hear these whiny asked niggaz beefin and kissin and makin up and all this other bullshit they are doing. Its more soap-opera for bitch made muffuckaz instead of healthy competition.
 
MrMotivator said:
How bout sales are fucked because music is absolute shit right now????

What the fuck i hate that dumb ass downloading argument itunes sold 3 billion songs in 4 years almost all singles why?? Because consumers are fucking tired of a bullshit album with one good song, who is to blame downloaders? consumers? No bullshit Record labels and bullshit artists!!! What the fuck... then they blame us what kinda shit is that. This is the reason music sucks people don't look in the mirror.

Second DOWNLOADING was at its peak during the naptster days of 1999-2001 shit people keep skipping over that fact all these p2p programs combined can't hold a candle to naspter in its prime, And truth be told most people don't have a fucking clue where to get music from we (BGOL etc) are a horrible example most people are tech savy here, the rest of the country thinks the ipod doesn't play mp3s and has trouble putting songs on their ipod for christ sake.

Third WAKE THE FUCK UP MUSIC INDUSTRY for the last 60 odd years you were the only kid on the block today you have to compete your dumbass bullshit corny music against XBOX PS3, DVD, ring tones, ipods, Sneakers, Cellphones, you have to be retarded if you don't realize that disposable income has at least 10 more options to choose from instead of just a cd for legal entertainment.

and finally Bootlegging has been going on for years before all this shit and it will be going on for years after this shit, computers just made it easier for me to not have to leave my house but trust me the cats bootlegging had no intention of ever purchasing music and cannot be counted against the final sales numbers.


COSIGN

I get so sick of that weak argument that downloaders caused the sales drop in mainstream music. RIAA is in denial. It was only a matter of time before consumers grew tired of the thug image trend with minimal artistic talent
 
DaleMabry said:
crybaby.jpg


What, bullshit like all that gun-clapping, I got weight, One Ya'self bullshit every underground East Coast mixtape has niggas bumping for 30 tracks?

Oh no, you mean all that Cripping, Red Ragging and gangbanging from the West Coast right?

Oh, its ok to talk about genocide so long as it ain't in a Southern accent right? Partying and wearing jewels and fuckin hoes is ass-backwards when it's country niggas spittin it but it was fine for the first 30 years of hip-hop right?

Nigga WHAT

EVER


:hmm:

I'm not defending it but if it's wrong, it's wrong period, not just cause its in a style and presentation that isn't familiar to you mufuckas.
Hey you got me wrong. I don't co-sign any of thethings you described, real talk. You have never seen me go apeshit over the latest wack rapper's mixtape no matter where it came from.

I just said that to say that when you criticize southern artists, their "fans" say 'they sellin records and getting money', this article disproves that and you can look at soundscan number and they totally don't justify the BDS numbers these artists are getting.

Just because something bangs in the club doesn't always translate to moving out the store. Like I said people are getting tired of the bullshit, no matter where it's from. That's why Common got his 1st number one album this year, because people want to hear something different. Not all the same shit you described.

It's not just a southern thing man, i am a big fan of Outkast (since 94) and Cee-lo Green, Goodie Mob, Little Brother, Dead Prez, Devin The Dude, 8 Ball & MJG, Scarface, Luke, Ludacris, The D.O.C. (Texas), Geto Boyz and a host of others from the south. I listen to everything from all over. I just don't Co-Sign the bullshit.

Even from Chicago, I wasn't on the Crucial Conflict bandwagon, I thought they sucked. I liked Do or Die, Psycodrama, Infamous Syndicate (Shawnna old group) Twista, Jah Rista, Kanye West, Common, and Lupe Fiaco and SB. I can't co-sign Bump J for the reason you stated above. His music is bullshit to me. He's the 3rd guy on Kaye's song Touch The Sky.

Since you mentioned East Coast like I just blindly ride for NY, let me tell you flat. I don't fuck with NY outside of Jay-Z, Nas, NY OIL and the old school cats, most of the new dudes suck. Dipshit and 50 leading the way. I have no problem saying that. Wack is wack no matter where it comes from. Period!

So don't mistake me, I don't hate the south perse, I just hate wack rappers and it just so happens that mostly wack rappers are getting shine they don't deserve over artists that do deserve it. And it also happens to be that the most people getting the spotlight are from the south so yeah I direct most of what I say to that.

Don't like it? So be it, but it won't change.
 
Last edited:
freaky_1 said:
Hey you got me wrong. I don't co-sign any of thethings you described, real talk. You have never seen me go apeshit over the latest wack rapper's mixtape no matter where it came from.

I just said that to say that when you criticize southern artists, their "fans" say 'they sellin records and getting money', this article disproves that and you can look at soundscan number and they totally don't justify the BDS numbers these artists are getting.

Just because something bangs in the club doesn't always translate to moving out the store. Like I said people are getting tired of the bullshit, no matter where it's from. That's why Common got his 1st number one album this year, because people want to hear something different. Not all the same shit you described.

It's not just a southern thing man, i am a big fan of Outkast (since 94) and Cee-lo Green, Goodie Mob, Little Brother, Dead Prez, Devin The Dude, 8 Ball & MJG, Scarface, Luke, Ludacris, The D.O.C. (Texas), Geto Boyz and a host of others from the south. I listen to everything from all over. I just don't Co-Sign the bullshit.

Even from Chicago, I wasn't on the Crucial Conflict bandwagon, I thought they sucked. I liked Do or Die, Psycodrama, Infamous Syndicate (Shawnna old group) Twista, Jah Rista, Kanye West, Common, and Lupe Fiaco and SB. I can't co-sign Bump J for the reason you stated above. His music is bullshit to me. He's the 3rd guy on Kaye's song Touch The Sky.

Since you mentioned East Coast like I just blindly ride for NY, let me tell you flat. I don't fuck with NY outside of Jay-Z, Nas, NY OIL and the old school cats, most of the new dudes suck. Dipshit and 50 leading the way. I have no problem saying that. Wack is wack no matter where it comes from. Period!

So don't mistake me, I don't hate the south perse, I just hate wack rappers and it just so happens that mostly wack rappers are getting shine they don't deserve over artists that do deserve it. And it also happens to be that the most people getting the spotlight are from the south so yeah I direct most of what I say to that.

Don't like it? So be it, but it won't change.

OK my bad. Fuckin JD Walker got me tight right now with this Hate on the South parade.
 
DaleMabry said:
OK my bad. Fuckin JD Walker got me tight right now with this Hate on the South parade.
Peace.

For real I get misunderstood, because I come at the south hard and call out the bullshit they put out. I critcize all rappers. If I feel they suck I have no problem saying so. That's from anywhere.
 
I'm very pleased to hear the industry is bottoming out... its music to my ears.
I knew things were bad when many of my high school students were reverting to old school music! Many complained that rap music was really crappy, and some rappers only had one or two good songs on an entire Cd.
RIP good to see your demise.
 
Cosign on whoever mentioned live performances. It's one helluva talent to play live. I daydream about shit like that wishin I was old enough to be around when that's all there was. I think cats that can really play instruments these days deserve even MORE credit because not many people are doin it outside of drums, pianos, and guitars. It would nice if that was the frontier of hip hop... the rebirth of the ensemble.
 
LOL!!! If that is the case, then we should take into account that white kids have liked black music and culture for decades. When you see a 50 year old white man with a limp in his step, just remember that is the high esteem of the black man being reflected through his walk.

Hip isn't going anywhere. It may drop tremendously in album sales, but it isn' t going anywhere.

Hip - Hop doesn't dissolve, it just evolves.
 
TEN said:
Record label / studio leaker - check

Internet uploaders - check

Internet army of downloaders - check

:yes:

I think this is what 50cent was talking about in his last interview, it's either artist are gonna have to find ways to adjust or take the big hit as technology and the internet advances. That's why I tell people to support the artist you like even if you download it go out and spend a little cash on the album when it drops.
 
DaleMabry said:
crybaby.jpg


What, bullshit like all that gun-clapping, I got weight, One Ya'self bullshit every underground East Coast mixtape has niggas bumping for 30 tracks?

Oh no, you mean all that Cripping, Red Ragging and gangbanging from the West Coast right?

Oh, its ok to talk about genocide so long as it ain't in a Southern accent right? Partying and wearing jewels and fuckin hoes is ass-backwards when it's country niggas spittin it but it was fine for the first 30 years of hip-hop right?

Nigga WHAT

EVER


:hmm:

I'm not defending it but if it's wrong, it's wrong period, not just cause its in a style and presentation that isn't familiar to you mufuckas.

Couldn't have said it better myself.

Either way, I hope this makes these youngsters realize that most of the money in hip-hop done just about dried up. I was flipping through an issue of Ozone the other day and was amazed by all of the full page ads for new record labels and artists.

The market became waaaaay oversaturated a long time ago. It's time for thse dopeboys to expand their horizons.

How can you watch motherfuckers flip YouTube into a $1.6 billion comeup in a year and a half and not see the potential in investing in new technologies.
 
Hip-Hop's not selling because it sucks. It has nothing to do with being too "thugged out". You think if NWA's "Straight Outta Compton" or Snoop's "Doggystyle", or Biggies "Life After Death" came out, it wouldn't sell? It would be the biggest record of this year. Hip-Hop is less thuggish than it used to be. NWA puts 50 to shame in terms of violent content. So does the Geto Boys, Gangksta Nip, Boss, Breed, Cube, and a bunch of other MC's. 50 spends most of his time making gimmicky white teenage girl music.

The guys out just have no talent, and the ones that do are purposely dumbing themselves down to fit in with the TRL audience, because they have the most disposable income. The south just did what the east coast started with Puff, Jay, and 50, dumbing down the music to sell more records to white teenagers.
 
I guess white kids realized (like black kids), why buy an album when you download it for free. :confused: I guess MTV cribs will be a thing of the past :D
 
The Amerikkkan Idol said:
Hip-Hop's not selling because it sucks. It has nothing to do with being too "thugged out". You think if NWA's "Straight Outta Compton" or Snoop's "Doggystyle", or Biggies "Life After Death" came out, it wouldn't sell? It would be the biggest record of this year. Hip-Hop is less thuggish than it used to be. NWA puts 50 to shame in terms of violent content. So does the Geto Boys, Gangksta Nip, Boss, Breed, Cube, and a bunch of other MC's. 50 spends most of his time making gimmicky white teenage girl music.

The guys out just have no talent, and the ones that do are purposely dumbing themselves down to fit in with the TRL audience, because they have the most disposable income. The south just did what the east coast started with Puff, Jay, and 50, dumbing down the music to sell more records to white teenagers.
Period, point-blank.
 
I have been saying that whites who bought this music were going to abandon it but , NOOOOOOO, people were not listening to me. Most White People view Rap Music as a novelty and Most white parents hated their kids listening to it. Somehow black parents allow their kids to listen to it, with gravely negative results. Now the kids who listened to rap in the Early 90s Late 90s are grown, and wont support the stupidity. I am sure that if there were more Commons, Talib Kwelis, Lupes, than sales would be level....... But that is what Rappers get for selling out for big money...... In a few years, it is going to get much more embarrassing than Disco
 
Rap music is just like the NBA, it had it's glory days and now it is going through a changing of the guard. Let's face it, older rappers were better than the ones today. It's simply creativity. These new cats only talking about money whoes and clothes. Back in the day you had groups like Public Enemy kicking knowledge, you had much more variety in rap. Today all these assholes sound the same and everyone is soo concerned with being real. Well, on a REAL we need less 50 and Eminem and more Mos Def and Wu Tang. Lets go back to what made rap famous in the first place: CREATIVITY.
 
BOTTOM LINE is this...People are not paying for rap these days period. I hear people scream that same old BULL argument about "if rap put out a better product things would change" or "if people like Common or Ye' were pushed harder they would sell". Well let me blow the hell out of those arguments. Common just recently came out with an album. Debuted at No.1 (only been out for 2 weeks). It's a good album. Know where it's at in Week 2? No. 7 and falling fast. Why? It's good music. Bottom line...the music has been pirated out. We like to thing that not many people know how to get their hands on music digitally but that is totally false. Think about it...before the Itunes store even dropped the sell of Mp3 players was out of control. Mp3 players were selling before there was a legal online music site. And now the way it goes is that people know somebody who downloads the album. That person then flips to the next person and so on an so forth. Pretty soon alot of people have heard the album by the time it releases and the only people who will buy it are people who are loyal to the artist or people who like the music so much they will buy the cd. The music industry has segmented and shifted to the independants and out of the trunk sells. Easy now for an artist to go to Houston or Atlanta and sell 150,000 out the trunk at 8 dollars or 5 dollars a peice and be through with it. That's the untold story. The industry will make money regardless, but with the digital revolution it's put the pressure on sells totally. The record companies are gonna have to guard the product for the studio to the pressing plant because that's where the REAL Problem. Once it's leaked. Goodnight. Remember you live in a country where you have alot of white households. 10 to 15 million of those households are tech saavy. In the black community believe it or not maybe 2 to 3 mill are tech saavy. And some of those are in the hood. Look how many people in the hood up on myspace. Don't discount the the tech revolution cause it's happening and all you have to do is look around

The tell tell sign will be SEPT.11th. Ye/50 will go at it and here's how it will go. 50 will debut at No.1 and outsell Ye'. Why? It's as simple as image vs. message. People will buy the image over the message. Plus track for track...50's album...regardless of what you think of him or G-Unit...will be much more consistent effort than Ye' as far as straight bangas. And that has been the truth. Just look at the sells of the Get Rich and the Massacre....5 mill a piece. Go to riaa.org and verify that. It's the truth.
 
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