I actually agree with the thoughts of Festinger et al. when they posit that the
reward is just like the anti-vaccine nonsense in that once you realize that you are on the wrong side and have gone all in, all you have left is the satisfaction of knowing that somebody
may be listening to you. Leon Festinger is the psychologist who pioneered all of our understanding on cognitive dissonance. He studied doomsday cults to understand how they reacted after the "prophecies" they predicted never came true. As a result of his observations, he came up with the theory of cognitive dissonance and a framework that explains the how/why of the stupid shit we often see on here and elsewhere eg strong commitment to easily debunked ideas etc.
Conditions for increased fervour after disconfirmation
Condition | Effect |
---|
"1. A belief must be held with deep conviction and it must have some relevance to action, that is, to what the believer does or how he or she behaves." | Makes the belief resistant to change. |
"2. The person holding the belief must have committed himself to it; that is, for the sake of his belief, he must have taken some important action that is difficult to undo. In general, the more important such actions are, and the more difficult they are to undo, the greater is the individual's commitment to the belief." | Makes the belief resistant to change. |
"3. The belief must be sufficiently specific and sufficiently concerned with the real world so that events may unequivocally refute the belief." | Exposes believers to the possibility of their belief being disproved. |
"4. Such undeniable disconfirmatory evidence must occur and must be recognized by the individual holding the belief." | Exerts pressure on believers to abandon their belief. |
"5. The individual believer must have social support." | While an individual might be unable to resist the pressure to abandon their belief in the face of disconfirming facts, a group might be able to support each other to maintain the belief. |
This is the book and it is definitely worth a read if you are interested in trying to understand the aggressive stupidity that we have often seen especially since trump/covid...