Once upon time BvS could have done a billion+ easy.
But in a world where we're getting big superheroes movies every couple of months, I just think some of that allure has been stripped away.
And after that last trailer, I kinda lost hope that word of mouth will be good enough for BvS to do insane Star Wars level numbers.
Again, I point out that I hope I'm wrong as fuck. I want BvS to be great and kick off a great DC Cineamtic uinverse so that I can finally see some of my favorite characters brought to the big screen. I just don't have faith in Zack Snyder or Warners Bros. and I'm just not going to let myself get gassed up and end up walking out theater pissed off because it didn't live up to my expectations.