Alternative-meat startup is hoping a 3D-printed steak can upend the meat industry
Steak is one aspect of the rapidly growing alternative-meat industry that has yet to hit the mainstream.
www.businessinsider.com
It may look like Play-Doh. But it's actually a 3D-printed steak.
It's made by the Israeli alternative-meat startup Redefine Meat, and the technology behind it is one of many contenders in today's sizzling-hot international race to capitalize on the growing faux-meat market.
Redefine Meat isn't focusing on alternatives to ground beef or sausages, but whole-cut steaks — an area of the market that has yet to hit the mainstream.
"There is an amazing industry of alternative meat that is focused on minced meat. And actually the meat industry is driven by the whole-muscle cuts," CEO Eshchar Ben-Shitrit told Reuters. "Steaks, roast, slow cooking, grilling — everything that an animal can do we want to do the same or even better."
Ben-Shitrit is focused on creating industrial-level 3D printers that would ultimately be sold to meat distributors around the globe and become part of the meat supply chain.
"The idea is to replace a cow. So each of our machines produce in a day exactly like a cow, up to 250 [kilograms] in a single day," he said.
Faux meat is believed to be significantly better for the environment, requiring less water and energy and releasing fewer fossil fuels than livestock — the CEO calls it "the best way to fight climate change, to deliver healthier solutions and food to the entire population of the planet."
Dude's name is Shit-rit would you trust this man?
