Regular price is usually $299.99. From what I've read, the Easystore devices come with a WD Red series drive inside which are more heavy duty and reliable.
https://www.bestbuy.com/site/wd-eas...-3-0-hard-drive-black/5792401.p?skuId=5792401
https://www.bestbuy.com/site/wd-eas...-3-0-hard-drive-black/5792401.p?skuId=5792401