I could see the monthly fee for remotely locking and unlocking your car. Having to go through the app, the way software services are setup today, you just don't out an buy a software suites. Factor in that the car needs to be on a some kind of cell service, don't know if that is YOUR cell plan or if they have their own cell connection. It makes sense...that said I gotta pay monthly for heated seats and advanced HARDWARE features?!?!? Fcuk outta here!!!! I HOPE nobody buys that shyt and the cost of maintaining it is more than the people paying!!! This is like paying a monthly fee for cup holders and air bags!