Legit best era of horror marketing. I can't even think of any horror trailers that are worth remembering these days even for films that were really good.
The cardinal rule of every monster movie is that the monster can't look lame. That's why you hardly see the shark in Jaws, why Alien's Xenomorph sticks to the shadows and and why you seldom see Jason Voorhees without his hockey mask in the Friday The 13th franchise.