Yeah definitely some misteps..... and isn't Ariel the one who originally reported the impending sale? If so I wonder if that's the real reason he is trying to fuck him over
Yeah - it's one of those things wherein you can't be fucking over the integral parts of the product, as the fan backlash is fire and wide. Burt Watson was the one calling the shots behind the scenes at live events. Making sure fighters and their teams were where they were supposed to be and ready to go. Stitch Duran is the foremost cutman in the business, and fortunately he's been able to continue picking up work with Bellator, WSOF, and pro boxing. Ariel Helwani's been MMA Journalist/Media member of the year for a number of years, and one of the key faces with UFC on Fox, and of course the MMA Hour (podcast) and MMAFighting.com. His colleagues Esther Lin (photographer) and her husband E. Casey Leydon (her husband, and Ariel's videographer) are also integral parts of the game. Esther herself is widely seen as one of the best photographers in the sport. The Reebok deal wasn't beneficial to fighters in that they weren't consulted first, and many fighters were making an additional $20 - 100k per fight on their own beforehand, and don't want to be dealing with the shitty tier(ed) system the Reebok/UFC have employed. The IV rehydration ban was put in place to help counterattack people who may have been wanting to mask detectable agents when having bloodwork done, but shit ... weight cutting is already a drastic part of combat sports, and many fighters still aren't doing it safely, but at least it was a healthier way for them to replenish their systems aside from water-loading again, eating garbage food, or overdoing it with pedialyte, Gatorade, etc.
As for who initially broke the UFC's embedding sales news? I can't quite recall the specific source or sources ... but I know a number of media members have been hinting at that in recent years, especially given the huge revenue generated in 2015 with the PPVs. They had massive numbers with the Ronda Rousey cards in Feb, August, and November ... and Conor in July and December ... and look like a more "professional" league now to potential buyer(s). As for the media members who have been hinting ... believe it was Jeremy Botter, Jonathan Snowden, Ariel Helwani, etc.
Ariel himself initially got in trouble earlier this year (with Fox) when he had Rory MacDonald on his show, and he was asking him to talk about his pending free agendy. He fights Stephen Thompson in that main card spot on the UFC Ottawa show in 2 weeks, and wants to renegotiate afterward. They didn't like hearing him give the platform for the fighter to speak freely of free agency. Ariel said he got a hasty, shitty quick phone call from them about being let go ... after putting in years of work for them.