I think that when you consider that the vast majority of his audience is white people, it makes sense that he would preface the statement that way.
It's sad that he has to but a considerable amount of his audience interprets "pro-black" as "anti-white"/"anti-me."
If you ever listen to the Dan Le Batard Show when he talks about race, he often goes through tweets/texts about the overwhelming backlash with his white audience pushing back on the pettiest and most non-controversial points.
I don't see a problem with speaking in a way that makes your audience more likely to listen when you're simply packaging your truth in a way that makes it more palatable.
"The Root: What is your goal with First Take now that the show is on the flagship ESPN channel?
Stephen A. Smith: That’s for the bosses to answer. For me personally? I’m on the grind! I’m trying to make the show better. ESPN is the main channel, any time you’re on the main channel it’s a plus, it shows the company’s faith in you, it shows what you mean to them.
I can tell you for me, all I care about is the damn quality of the show. If the show sucks, I ain’t happy. If the show is damn good, I’m very happy."
You don't see a problem with undermining your people so you could be successful?