‘Spider-Man: Homecoming’ Grabs $15.4M In Thursday Night Previews
by Anthony D'Alessandro
July 7, 2017 7:08am
Sony
3rd Update Friday AM (afterThursday 9 PM & 6:08 PM posts): After strong West Coast ticket sales, Sony/Marvel’s Spider-Man: Homecoming cash swelled from $10M at 6PM to $13M at 9PM to finally $15.4M last night in previews. ComScore/Screen Engine PostTrak audiences gave the film four-and-half-stars with an 86% overall positive and a 69% definite recommend. These are all great signs for a prosperous weekend as Homecoming aims for a $95M-$100M+ weekend.
Homecoming played at 3,450 locations last night, which started at 7 PM in every U.S./Canadian time zone. The Jon Watts-directed movie, which incorporates Spider-Man into the greater Marvel Cinematic Universe, will expand to 4,348 sites today. It is the only major studio release this weekend.
At $15.4M, Homecoming is ahead of such Thursday preview nights as Deadpool ($12.7M), Guardians of the Galaxy ($11.2M), Wonder Woman ($11M), Captain America: The Winter Soldier ($10.2M, 2014), Spider-Man 3 ($10M, 2007), Doctor Strange ($9.4M, 2016) and The Amazing Spider-Man 2 ($8.7M, 2014). Homecoming was just $1.6M shy of what Guardians of the Galaxy Vol. 2 earned, $17M on Thursday.
The Thursday nights of Wonder Woman, Winter Soldier and GOTG repped close to a third of their Friday business which ranged from $36.9M to the low $38M — and that’s about where Homecoming could wind up EOD. Out of those three, Wonder Woman earned a $103.2M opening; its business spurred largely by young and old females who were yearning to finally see their favorite classic superhero on the big screen. Meanwhile, GOTG and Winter Solder opened to $94M-$95M.
PostTrak shows Homecoming skewing toward men at 63% last night to females’ 37%. Men over 25 repped the majority at 35% followed by men under 25 (28%), females 25+ (24%) and females -25 (13%). Sixty percent said Homecoming met their expectations while 37% said it exceeded their expectations. Forty-nine percent bought tickets to Homecoming because they love Spider-Man, 18% percent said it was the cast as a while with Robert Downey Jr., Michael Keaton, Tom Holland and Zendaya; 25% watched because they went with someone who wanted to see it, 19% heard it was good, while 11% cited it was the film’s great reviews.
Deadpool, which churned out a first day of $47.3M and three-day weekend of $132.4M, is an outsider in regards to comps. It was a box office anomaly as an R-rated superhero comedy and its business was further fueled by Valentine’s/Presidents’ Day foot traffic. Homecoming has the benefit of being more family-friendly than the dark Andrew Garfield titles and the edgy Sam Raimi pics. That quality could work to Homecoming‘s benefit during matinees versus being frontloaded like other Marvel movies. Out of all the comps we listed above, Homecoming has the best reviews with a certified fresh Rotten Tomatoes rating of 93%. That’s the second-best reviewed Spider-Man title after 2004’s Spider-Man 2 (94%)and it’s a complete improvement over Amazing Spider-Man 2 which earned the worst reviews in the six-pic series at 52% Rotten.
Sony originally forecasted an $80M+ opening for Homecoming, while the industry and tracking has been higher with a FSS that’s around $100M over three-days. The latter isn’t out of the question given how last night’s figure was.
Fandango reported yesterday morning that advance tickets sales for Homecoming are outstripping that of Wonder Woman at the same point in their sale cycles. Per Fandango’s survey of 1,000 moviegoers, 89% were more excited to see the latest Spider-Man because of star Tom Holland’s credibility as a high school student. Eighty-seven percent of those polled have seen multiple Spider-Man movies on the big screen, while 86% are fans of Downey, Jr. and 70% fans of Keaton.
by Anthony D'Alessandro
July 7, 2017 7:08am
Sony
3rd Update Friday AM (afterThursday 9 PM & 6:08 PM posts): After strong West Coast ticket sales, Sony/Marvel’s Spider-Man: Homecoming cash swelled from $10M at 6PM to $13M at 9PM to finally $15.4M last night in previews. ComScore/Screen Engine PostTrak audiences gave the film four-and-half-stars with an 86% overall positive and a 69% definite recommend. These are all great signs for a prosperous weekend as Homecoming aims for a $95M-$100M+ weekend.
Homecoming played at 3,450 locations last night, which started at 7 PM in every U.S./Canadian time zone. The Jon Watts-directed movie, which incorporates Spider-Man into the greater Marvel Cinematic Universe, will expand to 4,348 sites today. It is the only major studio release this weekend.
At $15.4M, Homecoming is ahead of such Thursday preview nights as Deadpool ($12.7M), Guardians of the Galaxy ($11.2M), Wonder Woman ($11M), Captain America: The Winter Soldier ($10.2M, 2014), Spider-Man 3 ($10M, 2007), Doctor Strange ($9.4M, 2016) and The Amazing Spider-Man 2 ($8.7M, 2014). Homecoming was just $1.6M shy of what Guardians of the Galaxy Vol. 2 earned, $17M on Thursday.
The Thursday nights of Wonder Woman, Winter Soldier and GOTG repped close to a third of their Friday business which ranged from $36.9M to the low $38M — and that’s about where Homecoming could wind up EOD. Out of those three, Wonder Woman earned a $103.2M opening; its business spurred largely by young and old females who were yearning to finally see their favorite classic superhero on the big screen. Meanwhile, GOTG and Winter Solder opened to $94M-$95M.
PostTrak shows Homecoming skewing toward men at 63% last night to females’ 37%. Men over 25 repped the majority at 35% followed by men under 25 (28%), females 25+ (24%) and females -25 (13%). Sixty percent said Homecoming met their expectations while 37% said it exceeded their expectations. Forty-nine percent bought tickets to Homecoming because they love Spider-Man, 18% percent said it was the cast as a while with Robert Downey Jr., Michael Keaton, Tom Holland and Zendaya; 25% watched because they went with someone who wanted to see it, 19% heard it was good, while 11% cited it was the film’s great reviews.
Deadpool, which churned out a first day of $47.3M and three-day weekend of $132.4M, is an outsider in regards to comps. It was a box office anomaly as an R-rated superhero comedy and its business was further fueled by Valentine’s/Presidents’ Day foot traffic. Homecoming has the benefit of being more family-friendly than the dark Andrew Garfield titles and the edgy Sam Raimi pics. That quality could work to Homecoming‘s benefit during matinees versus being frontloaded like other Marvel movies. Out of all the comps we listed above, Homecoming has the best reviews with a certified fresh Rotten Tomatoes rating of 93%. That’s the second-best reviewed Spider-Man title after 2004’s Spider-Man 2 (94%)and it’s a complete improvement over Amazing Spider-Man 2 which earned the worst reviews in the six-pic series at 52% Rotten.
Sony originally forecasted an $80M+ opening for Homecoming, while the industry and tracking has been higher with a FSS that’s around $100M over three-days. The latter isn’t out of the question given how last night’s figure was.
Fandango reported yesterday morning that advance tickets sales for Homecoming are outstripping that of Wonder Woman at the same point in their sale cycles. Per Fandango’s survey of 1,000 moviegoers, 89% were more excited to see the latest Spider-Man because of star Tom Holland’s credibility as a high school student. Eighty-seven percent of those polled have seen multiple Spider-Man movies on the big screen, while 86% are fans of Downey, Jr. and 70% fans of Keaton.
