This list contains the highest earning topics in a descending order. First one is the higher earning topic while the last ones are also good but needs more views to get as much income as the first ones. However, videos that require more number of views usually achieve that view count more easily.
1. Credit card reviews
Reviews of best credit card with explanations on how they excel and why one should buy it. Make sure that the video wont feel like an advertisement. Mention advantages and disadvantages alike.
2. Mortgage/loan related videos
Settling loans is not an easy thing. So people look for loans with lowest financial burden and ideas to close their loans. Videos that help for that are ranked among highest paying because advertisements of loans are displayed along with them which are paying you ultimately.
3. Insurance
People are worried about their future. So they invest in insurance plans. Some plans are mandatory for some situations like automobile insurance. Insurance companies are among the highest profit reaping businesses. They share good amounts of money in advertising and there you get your share.
4. Stock trading
Stock trading advice and similar financial advice are absolutely essential among investors. They regularly watch your videos and become subscribers if worthy enough. Moreover, money is the commodity here and so advertisements are always costly here. That cost indirectly falls into your pocket as well.
5. Engineering projects
Engineering projects of all kind are required by engineers across the globe. You can add paid subscription or adsense to monetise the content. Ads earn you lot of money because of advertisements related with suppliers of engineering products.
6. Web hosting reviews
Web hosting is a very profitable business. That is why it has a lot of competition. Service quality of good firms have reached its optimum. So, to increase business all they can do is to advertise heavily. Hope the rest is understood.
7. Health products
I know that this title is too broad and generic. It covers everything from fitness, weight loss, body building, diseases, curing, palliative care, yoga, physiotherapy etc. But I purposefully added all under one roof because all of these sub-topics are good in earning a lot of ads revenue.
8. Automobiles review
A man will buy only a few cars in his lifetime, mostly one or two. Choosing a car that offers comfort, performance, status, low maintenance costs etc. is not an easy task. So they watch video reviews for getting expert advice. Here you go. Video reviews of cars, motorbikes, other automobiles, its parts and accessories earn a lot of revenue. Make arrangements with dealerships to get test drives and video-shoots required for your videos.
9. Electronic gadget reviews
Electronic gadgets are really cheap to make, once a prototype is made. A high end mobile phone with cost just 20-30$ in manufacturing. That is why we see emerging gadget companies every now and then. Gadget review videos usually get a lot of views and also good revenue.
10. SEO, online marketing, blogging guides
Entrepreneurship being a celebrated topic nowadays, is in its earning stage. Videos explaining these topics are viewed by many. Also, a lot many tools and products are out there for sale, shelling out money for advertisement. They pay you via adsense.
11. Tutorial courses
Tutorial courses on a large number of topics are available in Youtube. The number grows every day exponentially. You also have a chance to teach something. Apart from earning money, you earn fame and a good fan base based on your performance and knowledge. Courses can be on any good topics like teaching languages, using computer applications, preparing for a particular exam, using a specific equipment etc.
Lowest earning video topics
As we see high earning topics, there are videos which are viewed by many but earn only in pennies. Here is a list of such videos.
- Movie reviews
- Sports incidents
- Accidents and crashes
- funny clips
- CCTV footages
- Full movies and documentaries
- Videos on subjects like – Literature, history, economics,
- Political satires and discussions
- fashion reviews
- Street food reviews
- DIY projects, crafts
- News
- Working of mechanical equipment
- Common recipes
Some of its statistics are quite staggering:
- Total number of people who use YouTube - 1,325,000,000
- Hours of video uploaded to YouTube every minute - 300 hours
- Number of videos viewed on YouTube every day - 4,950,000,000
- Average number of mobile YouTube videos per day - 1,000,000,000
- 6 out of 10 people prefer online video platforms to live TV
- In an average month, 8 out of 10 18-49-yer-olds watch YouTube
- On mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or cable tv network
- The time people spend watching YouTube on a tv has doubled in a year
- 2 out of 3 YouTube viewers say they watch YouTube on a tv screen
- Just like tv content, watching YouTube on tv screens peaks around prime time
- Watch time of YouTube on TVs peaks at the weekend
Of course, to many people, YouTube has one purpose only – it’s an easy way to watch music videos. And music videos can’t be ignored - there are so many of them! According to the Wikipedia List of Most Viewed YouTube Videos, "See You Again” by Wiz Khalifa featuring Charlie Puth has had an incredible 2.916 billion views, and has recently overtaken the long-time King of YouTube, "Gangnam Style" to be the leader. In fact, music videos take up 77 out of the 80 videos in this top list.
But there is much more to YouTube than simply music videos. From an influencer marketing point of view, official music videos offer little opportunity for influencer promotion. There are many other types of videos giving better opportunities for marketers, however.
- Funny Animals
YouTube also has its fair share of funny animal channels, some depicting videos of real animals pigging the limelight, others - like Simons Cat - being animated.
There are also, of course, numerous serious animal channels, including National Geographic videos featuring the renowned David Attenborough.
https://www.youtube.com/user/simonscat
https://www.youtube.com/user/funnyplox
- Video Game Walkthroughs
Young males (the most common type of gamer) were the first type of people to embrace YouTube, so it should be no surprise that there are thousands of channels related to video gaming. Minecraft alone is popular enough to have a website devoted to listing over 1,000 top Minecraft YouTube channels.
A common type of gaming video is a walkthrough, where somebody plays a game, commentating as they progress through the game. One of the reasons for Minecraft’s popularity (despite its old-time graphics) is that the game is easily moddable, and the filmmakers make use of this feature in their videos, where they often play as modded characters.
There can be huge engagement between gaming video makers and their supporters and there can even be live play sessions.
https://www.youtube.com/user/PewDiePie/featured
https://www.youtube.com/user/thediamondminecart
- How To Guides and Tutorials
While it will always be hard to teach kinesthetically in a video, it is the perfect medium for those who love both visual and auditory learning experiences. A well-structured video, that encourages you to work alongside the presentation, can even be useful to the more kinesthetically-inclined.
There are so many How To videos on YouTube, that you are likely to find something to help you do virtually anything you can think of.
These videos have an advantage in that they are almost timeless - the only reason that a video would date is that the activity itself changes or goes out of date.
https://www.youtube.com/user/expertvillage
https://www.youtube.com/user/Howcast
- Product Reviews
YouTube is no different from other social media channel in this sense. People flock to the channels of those they trust to see what they think about various products they have reviewed.
Polls have regularly shown that consumers are more likely to make a purchase if they see a positive review online.
It obviously depends on the product, but YouTube is the perfect medium for many products. People find it so much easier to relate to a review if they can physically see the product being used, whether it is makeup being applied, a car being test driven, or the latest kitchen gadget being put to use.
https://www.youtube.com/droidmodd3rx
https://www.youtube.com/makeupd0ll
- Celebrity Gossip Videos
It comes as no surprise, therefore, that people come to YouTube to keep up-to-date with their celebrity gossip fix. Many of these videos do still seem like they are straight out of the tabloids, of course, and you certainly can’t believe everything that you see and hear in these videos.
Probably the best-known celebrity gossip YouTube channel is an offshoot of the TMZ celebrity news website.
https://www.youtube.com/user/TMZ
https://www.youtube.com/user/GoScarce
- Vlogs
Vlogs are video blogs, and the idea is, to some extent, the same as what the original blog was. They are effectively a video equivalent of your old diary.
Of course, being on YouTube they are somewhat more public than a diary hidden under the bed, so the content is usually more engaging.
Like a diary, vlogs use unscripted dialog and generally come across as an authentic look into the video maker’s mind. They often focus on a specific topic.
Vlogs are often the YouTube equivalent of reality television. You get a chance to see into the life (or at least as much as they are prepared to share) of the vlogger. Just as reality television can generate some scarily high viewing numbers, quite a few vlogs channels have a considerable number of followers.
https://www.youtube.com/user/danisnotonfire
https://www.youtube.com/user/RomanAtwoodVlogs
- Comedy / Sketch Videos
These comedy videos are among some of the most shared, often finding their way onto Facebook and other social media. This is one of the most likely types to go viral.
Some of the YouTube comedy channels generate audiences greater than many network comedy television shows.
https://www.youtube.com/user/IISuperwomanII
https://www.youtube.com/user/CollegeHumor
- Shopping Sprees / Hauls
Shopping spree videos, more traditionally known as haul videos, focus on people out shopping for particular products. The most common of these types of videos tend to be in the beauty, fashion and lifestyle channels.
These videos give a clear opportunity for brands wanting to engage in influencer marketing, as long as the products being purchased match the types of products that the channel viewers love and yearn for.
https://www.youtube.com/user/beautybaby44
https://www.youtube.com/zoella
- Unboxing Videos
These are extensions of both shopping spree/haul videos and product review videos - in reality, they fit somewhere in between the process of purchasing a product and the act of using and reviewing the product.
In some ways the love for these videos can be paralleled by a child’s love of Christmas morning - half the fun is unwrapping the presents and seeing what is inside. It is the same for unboxing videos, as the viewer is given the opportunity to join in with the anticipation of seeing for the first time the contents of the package.
As with both haul videos and reviews, unboxing videos can have a huge impact on consumer buying decisions and can be very lucrative for brands. This is another area with huge potential for influencer marketing.
https://www.youtube.com/user/UnboxTherapy
https://www.youtube.com/user/toyboxcollectibles
- Educational Videos
There are a few large channels, like the TED and National Geographic ones, that belong to large official organizations and share these organizations’ material. Indeed, there are many other businesses, large and small, that share educational videos on their sites.
A second type of educational video channel focuses on providing educational videos for young children and school students.
They try to provide thought-provoking and interesting videos for their young target audiences.
This is another category which can be considered evergreen, in that many of these videos get new audiences year after year, and often receive repeat visits. They only “die” if their educational value goes out-of-date.
https://www.youtube.com/user/tedxtalks
https://www.youtube.com/user/eDewcate
- Parodies
There are quite a few parody video channels - some more successful and talented than others. Some of the best make parodies of music videos, often making quite a professional looking job.
In some ways these are the hardest type of video to make - there can be such a fine line between a successful well-written and performed parody and one that fails to connect with its audience.
https://www.youtube.com/user/barelypolitical
https://www.youtube.com/user/BartBaKer
- Pranks
These videos feature practical jokes on friends, family and unwitting members of the public. While it may not always be the most comfortable type of video for the participants to make, these videos are definitely a way to make social media stars of people.
There are quite a few series of videos where people play pranks on each other, only for that person to gain their revenge in the next video. There are even series of prank videos featuring husbands and wives.
Some of these pranks can be quite controversial, so any brand wanting to be connected to a prank channel, had better ensure that their company values, and those of the pranksters, make a good match.
https://www.youtube.com/user/PrankvsPrank
https://www.youtube.com/user/nqtv