Pass/Fail: ESPN & ABC NBA Saturday Primetime Commercial

Watch Hamilton’s James Monroe Iglehart Rap in This New NBA Commercial
BY RUTHIE FIERBERG
JAN 05, 2018
Buy Tickets to Hamilton

The Tony winner lends his talents to promote basketball’s new on-air time slot.
90

James Monroe Iglehart


The NBA is taking over a new television time slot, and ESPN decided to enlist the talents of Broadway’s James Monroe Iglehart and his Freestye Love Supreme “bandmate” Utkarsh Ambudkar to announce the changeup.




NBA on ESPN

✔@ESPNNBA


Farewell, college football Saturdays.
1f44b.png


See you soon, NBA Saturday Primetime.
1f37f.png


8:30 PM - Jan 3, 2018
Twitter Ads info and privacy



The NBA will now broadcast on ESPN in Saturday primetime. As rapped by Iglehart:
From old school fans to new advanced stats
The fact of the matter is Saturday is where it’s at

Iglehart made his Broadway debut as the replacement for Mitch Mahoney in The 25th Annual Putnam County Spelling Bee and originated the role of Bobby in Memphis. He won a Tony as the Genie in Disney’s Aladdin. Iglehart’s rapping skills are currently at the top of their game, as Marquis de Lafayette and Thomas Jefferson in Broadway’s Hamilton.

Read More: BROADWAY EATS: HOW JAMES MONROE IGLEHART FUELS UP FOR HIS DUAL ROLES IN HAMILTON

But we still get to hear a flavor of his Tony-winning singing in the video above.

The crossover of sports and theatre continues....
 
ESPN has launched a new campaign for NBA Saturday Primetime on ABC featuring an original song by Tony Award Winner James Monroe Iglehart (Aladdin, Hamilton) and Utkarsh Ambudkar (Pitch Perfect, The Mindy Project), members of hip-hop improv group Freestyle Love Supreme.

Written and performed by Iglehart and Ambudkar, the anthem celebrates the launch of NBA Saturday Primetime on ABC with the biggest storylines and stars on the court.

This is the first of a series of spots to be released throughout the season, which highlights each Saturday’s match ups.

http://www.freestylelovesupreme.com/
 
Back
Top