The Tony winner lends his talents to promote basketball’s new on-air time slot.
James Monroe Iglehart
The NBA is taking over a new television time slot, and ESPN decided to enlist the talents of Broadway’s James Monroe Iglehart and his Freestye Love Supreme “bandmate” Utkarsh Ambudkar to announce the changeup.
The NBA will now broadcast on ESPN in Saturday primetime. As rapped by Iglehart: From old school fans to new advanced stats The fact of the matter is Saturday is where it’s at
Iglehart made his Broadway debut as the replacement for Mitch Mahoney in The 25th Annual Putnam County Spelling Bee and originated the role of Bobby in Memphis. He won a Tony as the Genie in Disney’s Aladdin. Iglehart’s rapping skills are currently at the top of their game, as Marquis de Lafayette and Thomas Jefferson in Broadway’s Hamilton.
ESPN has launched a new campaign for NBA Saturday Primetime on ABC featuring an original song by Tony Award Winner James Monroe Iglehart (Aladdin, Hamilton) and Utkarsh Ambudkar (Pitch Perfect, The Mindy Project), members of hip-hop improv group Freestyle Love Supreme.
Written and performed by Iglehart and Ambudkar, the anthem celebrates the launch of NBA Saturday Primetime on ABC with the biggest storylines and stars on the court.
This is the first of a series of spots to be released throughout the season, which highlights each Saturday’s match ups.