Jon Horst controls the Giannis Antetokounmpo trade talks — and he's ready to push hard to keep the Milwaukee Bucks competitive.
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If you thought the Milwaukee Bucks front office would simply roll over and kowtow to the first asset-rich team calling about a Giannis Antetokounmpo trade, think again. This isn't Pat Riley getting robbed for Jimmy Butler.
According to The Athletic NBA insider Sam Amick, Milwaukee general manager Jon Horst is prepared to “go for blood” in any trade scenario involving their franchise superstar. This isn’t going to be a graceful, loyalty-driven parting of ways. If Giannis wants out, Horst is going to make sure the Bucks
are the ones walking away with the bigger piece of the pie.
“Jon is not going to just try to be on good terms with Giannis—he’s trying to do right by the Bucks,” Amick said.
“And that means that if every scenario in play leaves the other team so gutted that Giannis might not actually be in that much better of a situation, then maybe that’s where he looks at the room and says, ‘All right, let me stay put.’”
Translation: This won’t be a discount. If worst comes to worst, Jon Horst's main priority will be winning the breakup with Giannis Antetokounmpo and making sure the Milwaukee Bucks are better for it. With his new contract kicking in, you can be sure of that.
It’ll be a complete shakedown, plain and simple.
Jon Horst's new contract signals trust from upper management
For the first time in his career,
Giannis may be open to the idea of leaving. That alone has triggered trade rumors and fantasy packages across the league. But unlike past stars who forced their way out like Damian Lillard, James Harden and even Anthony Davis, Giannis hasn’t drawn a line in the sand. Yet.
That ambiguity gives the Milwaukee Bucks leverage. They’re not operating from desperation. They’re operating on power. Horst just got a new contract. He has full ownership support. And he’s reportedly prepared to suffocate other teams in negotiations.
What does “going for blood” look like? It means deals that look unfair on paper but make all the sense in the world for the Bucks, who will look to jumpstart their inevitable rebuild in that scenario. Think multiple unprotected picks. A blue-chip rookie and another starter. Zero salary dumps or goodwill gestures. Heck, even possibly a pick swap or two, for insurance to sweeten the deal.
Horst’s stance isn’t just about asset collection. It’s more tactical and methodical. If he makes every team in the league look at their depleted post-Giannis roster and wonder if they're really better than Milwaukee now, then he wins. That hesitation alone
could keep Giannis in Cream City.
What Amick is describing is more than ruthless negotiation. It’s psychological warfare.
If the Bucks can make every potential Giannis destination feel less promising than staying in Milwaukee, then Horst might not need to trade him at all. Just the threat of a gut-punch rebuild could push Giannis back to the table — not to demand a trade, but to re-up with the Milwaukee Bucks.
And if he does leave? Milwaukee ensures it comes out with the kind of return that keeps them in the playoff mix (or at the very least ready to jump into their newest chapter) instead of tumbling into mediocrity.
Bucks fans should take comfort. This isn’t going to be another soft landing for a departing star. There’s no “thank you for your service” discount. There’s no “doing right by Giannis” at the expense of the franchise.
Jon Horst has the hammer — and he’s not afraid to swing it. If a team wants Giannis, they’d better be ready to bleed.
Fans say it every offseason, but perhaps now is as good a time as any to remind us all: let Horst cook.