McDonald's to start offering ‘breakfast at midnight’

[MASTERBAKER]

McDonald's to start offering ‘breakfast at midnight’

Fast food chain McDonald's is banking on midnight breakfast cravings for Egg McMuffins and hotcakes to bring in big business

It’s never too early -- or too late -- for breakfast. At least that's what McDonald’s is banking on.

The fast food chain plans to begin offering breakfast items like the Egg McMuffin and hotcakes starting at midnight, keeping the menu available for a 10 hour stretch at its 24 hour locations.Fast food chain banking on midnight breakfast cravings for Egg McMuffins and hotcakes to bring in big business.

McDonald’s executives are hoping the move will boost sales during the relatively slow hours of 2 a.m. to 5 a.m.

Early morning hours are the "last unconquered frontier" for quick-service restaurants, accounting for “less than 1 percent of total QSR customer traffic,” according to data cited by Burger Business.

McDonald’s will test its Breakfast After Midnight campaign in Ohio to gauge the “Nocturnivore” response, Business Insider reported.

McDonald’s isn’t the first fast food chain to try and reel in customers at the wee hours of the morning.

Jack in the Box makes its total menu available all day and created a TV ad promoting late-night runs to the restaurant.

vcavaliere@nydailynews.com

Read more: http://www.nydailynews.com/news/nat...fast-midnight-article-1.1131813#ixzz233OVrCQR

NorthBronx711 hour ago
NICE!!!!! Sausage Burritos after the club... I'm there!!!!!
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hang_low2 hours ago
Hey, the drunks coming out of the bars have to eat something. Might as well be a decent breakfast.
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wizardofnyc11 hours ago
YES!!! THANK YOU MCDONALDS!!!!!
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Jack Foreigner14 hours ago
I never understood why it was so hard, logistically speaking, for them to serve breakfast foods all hours of the day! (Or non-breakfast foods during breakfast hours, for that matter.)

I don't understand now why they're only test-marketing it in Ohio...hello, I'd think a 24-hr. town like New York would give you all the evidence you'd need!
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Mike McGuire14 hours ago
ABOUT TIME! McDonald's breakfast is good.
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Josie91215 hours ago
They can't wait to serve their artery clogging food 24hrs a day. McDonalds should be shut down by the board of health.
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hang_low2 hours ago
Blaming McDonalds because you're fat is like blaming Hooters that your husband likes big boobs.
Nothing wrong with McDonalds if you practice a little self control. Besides, there are far worse things out there than McDonalds. Can you day Krispy Kreme ?
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Josie91220 minutes ago
Hanglow, I'm not fat because I would not be caugh dead eating that garbage at McDonalds!
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Hear the Truth16 hours ago
Bloomberg is going to have a stroke over this. Cholesterol filled eggs at midnight? Here comes another law from the nazi mayor with platform shoes.
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dontreallycare17 hours ago
There will always be some joker who wants the Hotcakes at 12:01 am.
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Jack Foreigner14 hours ago
Why shouldn't people be able to eat whatever they want whenever they want it??

 

[kinglickk]

IHOP watch out!

You have to remember there is a group of people whose nights are like our days - the night workers. They might want breakfast at that time. I don't eat McDonalds but I do not see it as all bad. I don't believe that people are going to set their alarms to go to eat at midnight what they can get during the daylight hours.

 

[curryshotta]

they will make a grip of cash doing this

 

[TurellSmith]

 

[dirtyd]

So they'll start clubbing people and dragging them into the kitchen at 11pm, sorry but outside of they're pancakes & eggs i don't trust McDonalds food

 

[supreme_kos]

McDs should get a pat on the back for trying to create some jobs.......

 

[Amajorfucup]

Always wondered what took them so long to do this. This will be a huge success.

 

[God-Of-War-420]

 

[UptempoDro]

Smart move.

 

[UptempoDro]

So they'll start clubbing people and dragging them into the kitchen at 11pm, sorry but outside of they're pancakes & eggs i don't trust McDonalds food

most are already open 24 hours.

 

[chefblaise]

What took you so long!!!

As far as the food service Industry goes this could be a functional disaster this is a burden on workers preparing two services at once, especially those working minimum wage, but it's a good idea though​

 

[Camille]

I don't do McDonald's much, but I always liked their steak, egg & cheese bagel. I wish they'd bring back the spanish omelette one.

-- Sent from my Palm Veer using Forums

 

[Stick2dascript]

The 4 dollars Denby grand slam still kills this but is quicker by a mile.

 

[chefblaise]

They would have to test in a small market as opposed to N.Y. in the preparation and timing of the to services at once because that grille person may also have to scramble eggs and flip burgers, pull fries and put together Egg macs etc, this would require more staffing also.

 

[UptempoDro]

I don't do McDonald's much, but I always liked their steak, egg & cheese bagel. I wish they'd bring back the spanish omelette one.

-- Sent from my Palm Veer using Forums

That Spanish omelette was off the chain. I could eat that chicken biscuit any time of the day tho.

 

[Dr. Truth]

Out here we got jack n the box and they serve breakfast all day. Who cares about this shit.

 

[sirwoodz]

i love these threads, always brings out all the healthy no-fast-food BGOLians...

but i keep forgetting who my peers on BGOL are :

"you're usual all healthy tofu and tree leaves smoothie agent Lamarcus?"

 

[Hotlantan]

They would have to test in a small market as opposed to N.Y. in the preparation and timing of the to services at once because that grille person may also have to scramble eggs and flip burgers, pull fries and put together Egg macs etc, this would require more staffing also.

Quite frankly, I just assumed they were already selling breakfast foods after midnight at the 24 hours drive thrus, although I understand the differences in prep setup is why they had not started already. All they have to do is limit the breakfast menu to biscuits, hash browns and McMuffin/Griddle sandwiches [forget about hotcakes, etc] and they should be good.

 

[FiveKnuckleShuffle]

The 4 dollars Denby grand slam still kills this but is quicker by a mile.

What is Denby?

 

[EPDC]

They should offer their breakfast menu 24/7. I don't understand why more chains don'tdothis. I can eat pancakes, eggs, biscuits, mcmuffins, any time of day....

 

[Non-StopJFK2TAB]

They should offer their breakfast menu 24/7. I don't understand why more chains don'tdothis. I can eat pancakes, eggs, biscuits, mcmuffins, any time of day....

It takes about 15 minutes to change the setup of the kitchen.

Stores would probably have to be expanded.

 

[EPDC]

It takes about 15 minutes to change the setup of the kitchen.

Stores would probably have to be expanded.

And that expansion would pay for itself in no time.

 

[Non-StopJFK2TAB]

And that expansion would pay for itself in no time.

Tell that to the operators who just had to shill out some money for the redecoration.

 

[EPDC]

Tell that to the operators who just had to shill out some money for the redecoration.

Takes money to make money. It should be an option offered to franchise owners though. Not sure if any franchises offer a 24 hr breakfast menu, but if I were an owner, I'd like to have that option.

 

[kinglickk]

What is Denby?

That's how a heavy-tongue mofo with an over bite says "Denny's" - then he spells it like he says it!

 

[PanzerBob]

It's about fucking time, sausage mcmuffin with egg is the best thing on the menu!!!

 

[Camille]

Takes money to make money. It should be an option offered to franchise owners though. Not sure if any franchises offer a 24 hr breakfast menu, but if I were an owner, I'd like to have that option.

McDonald franchises or other businesses? Sonic serves breakfast all day. I've not come across a McDonald's that does, tho.


-- Sent from my TouchPad using Communities

 

[EPDC]

McDonald franchises or other businesses? Sonic serves breakfast all day. I've not come across a McDonald's that does, tho.


-- Sent from my TouchPad using Communities

McDonalds.

 

[Dr. Truth]

That's how a heavy-tongue mofo with an over bite says "Denny's" - then he spells it like he says it!

This shit has me in tears.

 

[easy_b]

IHOP watch out!

You have to remember there is a group of people whose nights are like our days - the night workers. They might want breakfast at that time. I don't eat McDonalds but I do not see it as all bad. I don't believe that people are going to set their alarms to go to eat at midnight what they can get during the daylight hours.

I still love IHOP but when I need something fast and or i am on the road in the middle or the night McD's will work out just right

 

[Amajorfucup]

i love these threads, always brings out all the healthy no-fast-food BGOLians...


"you're usual all healthy tofu and tree leaves smoothie agent Lamarcus?"

"agent lamarcus"