This nigga's using reverse-psychology to lightweight sell out on the sneak tip. Basically, he's using the sound, jargon, and images that are pervasive/popular in commercial rap music, but doing so under the guise of criticizing/mocking it on the conscious tip. The end result is that you still end up with song full of "bitches" and "niggas" with a video that on mute is not discernible from those of the commercial rappers you shit on. I get the strategy, but c'mon son. Just go ahead and call Bruno Mars for a collabo to make up for passing on Nothin' On You, bruh. Get money.