They're making a mockery of black culture to sell their products to white consumers who also like to steal from black culture and goofy ass niggas who go along with it like "HEY! I know that song! I know a guy with dreads! Muller knows what's up!"
This is yet another example of the fucked up capitalistic system/society we live in.
Black people are the driving force of the creativity of Hip-Hop. But white people in suits make the most money off of it because they capitalize off the fact that because Hip-Hop is so diverse and undeniable, that you can pretty much use it to market shit to damn near everybody. But the creative people don't get SHIT.
They probably gave the Luniz chump change for that song compared to the millions Muller will make advertising with this commercial.
Is it racist? Yes. FUCKING YES.
Because the characters are based off stereotypes. Stereotypes are the spawn of racism. They got a fucking bear with a high-top fade, spinning a basketball. They haven't changed the generic basketball player stereotype since the 90's? How many NBA players today look like a 90's basketball player stereotype?
Stereotypes come from racism. That's why every lone main black cartoon character in TV show history is either good at sports, singing, rapping, fashion or dancing. Never the smart guy or the leader, nah, he's gotta be the cool, hypersexual, athletic type because that's all they want us to be.
Just imagine this exact same commercial, but instead of bears, it's black people. The same with the Kia commercial. Niggas wouldn't have no problems calling that shit racism. That's WHY they used bears. The bears were used as a pacifier for any cries of racism.