Stupid as in what a site like TMZ or Worldstar pushes out there. It's not about the website seeming stupid. "Stupid" is subjective. People go to those types of sites to be entertained. Lets face it, the stupid shit that people do has been entertainment for the masses since the beginning of time.
With these sites, it's all about views. If they can get a million people to visit their site all from a stupid video of a kid smashing a ps4, that cost them $399 to produce. That's an incredible return on their investment. If no one visits their site from the video, then they can write the $399 off as a business expense...like companies do with failed commercials.
Not like a TMZ site, but a regular business site, say, someone who sells shirts for dogs or handmade leather furniture or women's hair or even cupcakes or a service like personal training.
I'm just thinking of regular stuff, you say they could do something like this and people wouldn't attribute it to the business as, "If they are personal trainers, why would they do something like this?!"