Actually it is... Did you not see the part about the slow decline in membership.
"All of this comes as Facebook is already getting questions about the long-term appeal of its platform, at least in the United States. The number of daily active users in the United States —
a whopping 184 million — declined for the first time last quarter. Facebook also lost 2.8 million users under the age of 25 last year, and is set to lose another 2 million this year, according to eMarketer."
All it takes is another upstart platform..... that comes out promising to simplify the process...
This is almost exactly how Facebook took the juice from Myspace.... Myspace's profile page got bloated with Ads and other shit. They were trying TV and Music.. and the shit got slow. Anyone could create a myspace page... so kats started getting hit with Spam profiles.
Facebook came in with this exclusive membership promise and a simplified page like Google. It didn't have ads.
But when you look at it now.. Yes it is more Profitable then Myspace ever was, but it's starting to make the same mistakes.
Remember when Yahoo was the Top banana in searches, but started to add so much to the user experience that it became burdensome to use... and then Google came in with this slick and simplified User page.
The brilliance of Google is that even though they do basically the same thing as facebook with the data mining... they wisely found other ways to profit and continued to maintain their slick User page...