HIP HOP PIONEER
Cheba was a legend. At hot night clubbing spots like
Small’s Paradise,
Charles Gallery,
Hotel Diplomat and
Club 371, Cheba would shout into the mic: “
Who makes it sweeter?”And the crowd of hundreds would shout back “
Cheba, Cheba, Cheba!”
He is credited with creating the old school rhyme: “
It’s on and on and on on and on like the hot butter on the what?” And if you were in the club and ‘in the know’, you knew to holler back: “
Popcorn!” “We had a book of ’em”, he told me in reference to the call and response tactics that he and his friend, partner and sometime rival,
DJ Hollywoodcame up with.
The call and response style (back then called ‘
house rockin‘) that MC’s/DJ’s like
Busy Bee,
Kid Capri,
Doug E Fresh,
Kurtis Blow and
Biz Markieare notorious for can be traced back to the smooth style of guys like
Lovebug Starski,
DJ Hollywood and Eddie Cheba.