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HIP HOP PIONEER



Cheba was a legend. At hot night clubbing spots like Small’s Paradise, Charles Gallery, Hotel Diplomat and Club 371, Cheba would shout into the mic: “Who makes it sweeter?”And the crowd of hundreds would shout back “Cheba, Cheba, Cheba!”

He is credited with creating the old school rhyme: “It’s on and on and on on and on like the hot butter on the what?” And if you were in the club and ‘in the know’, you knew to holler back: “Popcorn!” “We had a book of ’em”, he told me in reference to the call and response tactics that he and his friend, partner and sometime rival, DJ Hollywoodcame up with.

The call and response style (back then called ‘house rockin‘) that MC’s/DJ’s like Busy Bee, Kid Capri, Doug E Fresh, Kurtis Blow and Biz Markieare notorious for can be traced back to the smooth style of guys like Lovebug Starski, DJ Hollywood and Eddie Cheba.
 
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