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Melania documentary set to flop as ticket sales reportedly low and posters defaced
Jan 18, 2025, Brigid Brown
Melania Trump’s documentary, in which she stars, is heading to theaters on January 30 but it seems like the movie is destined to fail.
While Donald Trump is excited about the release, saying tickets to the premiere are “very hard” to come by, it doesn’t seem like the public is all that amped with advance ticket sales close to nil and people defacing the promotional posters.
In New York City and Palm Beach, Florida there are only one to two seats reserved for the movie and there have been multiple accounts of movie posters being vandalized, according to reports.
An X user shared his thoughts on the matter, writing: “The official ‘Melania’ movie has been released and people don’t seem to be fans.”
He added: “Low ticket sales. Posters defaced. Hoards of negativity reviews. Would you pay to see this stuff?”
People are not feeling the Melania movie with multiple occurences of the posters being vandalized
The post included a photo of the movie poster where “Melania” has been scratched out with spray paint and the word “B---h” written underneath.
It seems like Melania is putting herself out there, and she may be setting herself up for disappointment.
On top of that, she is the sitting First Lady, which may make this a conflict of interest.
Melania is putting herself out there with a new documentary
Ethics experts have raised concerns that a sitting First Lady’s involvement in a heavily monetized commercial project—reportedly a $40 million deal with Amazon and MGM—blurs the line between public service, personal branding, and private profit.
Reports indicate that Melania is set to profit significantly from this deal, with estimates suggesting she could pocket roughly $28 million from the licensing agreement.
Melania is not just the subject but also an executive producer, indicating high-level involvement in the creation and promotion of the film, which critics argue is designed to control her public narrative rather than provide an objective, "unvarnished" look at her life.
Melania may be setting herself up for disappointment
Critics view the move as a violation of traditional ethical norms, arguing that the role of the First Lady should be focused on public service rather than generating massive personal wealth through media ventures.
On top of that, she is making herself vulnerable to criticism and opening herself up to attack, which could spill over to the Trump administration.
The documentary is directed by Brett Ratner, a filmmaker whose career was previously impacted by accusations of sexual misconduct, adding to the controversy surrounding the project
We reached out to Muse Films about the making of the movie and the upcoming premiere at the Kennedy Center in Washington D.C. but have yet to hear back.