I don’t know, but I do know this, his crying and emotion is connecting with the fans. As far as the push, I think this was the plan all along, even before he tore his pec.
I think the presentation on WWE is making Cody easier to be accepted by fans. Also, his homecoming. I knew Cody’s run was going to be different the minute his debuted at Mania last year, the way is came off.
In AEW he was being shunned by their fan base because they were more indy wrestling fans than they were WWE style wrestling. I think their presentation at the time was lame.
With the likes of the YBs, Omegas, Darby Allins, MJFs and others, their fan base just stuck behind those guys versus him.