I think AEW will cater more to the hardcore wrestling fans/marks. WWE will continue to push toward the casual fan and try their best to make their sponsors happy. AEW can reach a different demographic. The "make wrestling cool again" means something to us who are tired of what stale product WWE is putting out. None watered down move sets, pushing guys who the fans get behind, new stars, rival talent decide to jump ship to AEW. This has me excited and looking forward to every detail that gets released.