I remember 2011 everybody was waiting for Kobe LeBron including Nike and the league but Kobe got swept by Dirk.
Then the following year Westbrook took him out in 5 games so the puppets were scrapped.
In fact 2012 is the year MJ and his stans created the debate"MJ vs Bron" as a response to him winning his first chip in Miami. Since KD was no match, Kobe couldnt get to Finals anymore, MJ became the player to slight Bron with. Insecurity kicked in. Here we are 6 years later and dudes scared to post MJ stats or compare skillsets. They use "awards" and a Finals record he shares with his HOF teammate. Total desperation. 
MJ will never be universally accepted as GOAT again.