I was never a fan of Michael Jordan but your statement about him is completely false. Here is an excerpt of an article I read last year.
In the comprehensive context of Jordan "not being black enough," people miss how over the years with his position in the Jordan Brand as CEO, the company is the only one inside of Nike that has had multiple African-American presidents. (Disclosure: I worked with Nike from 2001-05, but not with the Jordan brand.) Outside of Nike president Trevor Edwards, the execs at the Jordan Brand have always been the highest-ranking blacks in the parent company (Nike). This is something that Jordan's made sure of; something that is not happenstance or a mistake.
"Michael's willingness to hire, support and promote minority leaders throughout his business ventures has been remarkable," Larry Miller, president of the Jordan Brand said in defense of the perception that the depths of Jordan's contribution to "the struggle" goes no further than that of a glorified pitchman. "He has always been focused on creating successful and sustainable businesses and has empowered minority leaders, including myself, with the opportunity to grow and advance those businesses.
Jordan just happens to do this "black thing" in a way that has been different. Quiet. Subtle. And no one gets it. His contribution to the race has been by providing power but not by voice. Most blacks aren't used to that. We want our leaders and heroes to make noise. Instead, Jordan has had more black people employed and upwardly moving through a $2.5 billion shoe brand for years. And now he's carrying that same process over to franchise ownership.
"After Jim Crow laws went into effect [in North Carolina], African-Americans there had no political rights," Roland Lazenby said recently. "They had to focus on economic rights. That's the only way they got ahead. Nobody, black or white, made any money in sharecropping. It was a disastrous economic system. But [Michael Jordan's] mother's father was a badass as a sharecropper. He kicked ass, came to own his own land, determined his own fate. His mother, although she didn't get along well with her father, was just like him, locked in on economic success."
Contextualize that with Jordan being the owner of the Charlotte Hornets where he has African-Americans in positions that no other team in the NBA has people in as well as an executive staff with more people of color on it than any other team in sports and you have, again, something more than a T-shirt.