Just now seeing this but here are few thoughts and recommendations:
Site Feedback/Suggestions
Menu
- I would change the flow of the menu to read as News, Entertainment, Funny, Original
- "Stay Connected" in the Sidebar should social media icons should be reordered for Facebook, Twitter, Google Plus, Pinterest, Reddit
Typography
- The font for the menu should be increased to draw more attention to the menu options
- Article Titles Fonts Should be Larger
- Font for Hot Stories Should be larger
Aesthetics
- Images for Hot Stories should be larger to show readers attention for improved CTR
- Limit the number of social media icons to available. Studies have shown that having only the social media networking buttons improved sharing. Right now the top 3-4 that should be used is Facebook, Twitter, Google Plus, and Pinterest.
Branding
- About Us page typography needs to be tweaked. The font is too small and does not provide optimal reader experience.
- Explaining the value proposition of the site needs tweaking
- Team page should also be added to look like a legit site. Characters can be used instead of real faces to continue anonymity if needed.
Key Recommendations
Mail Campaign
- I would recommend to start collecting emails to sending updates daily/biweekly/weekly via automated RSS. Mailchimp can get you started for free up to 2k users. This would also allow you to section off your lists to help you understand what sections most resonate with your readers and ensures you are providing them with content that matters to them.
Social Sharing
- Consider using floating social media networking icons to increase the number of shares. I would recommend the wordpress plugin Flare,
http://wordpress.org/plugins/flare/
Content Recommendation Engines
- Recommend installing Outbrain or LinkWithin to utilize for content recommendation for the site. Outbrain provides a dashboard for analytics
- Recommend installing
nRelate Flyout to display related content in a flyout box once a reader gets closer to the end of an article
SEO
- Recommend submitted the site for consideration into Google News, which would allow Google to crawl your site everytime an article is publish and it will be featured in Google News that will improve the site's SEO and readership. Great for increasing the percentage of organic traffic. You will have to show at least 2-3 team member staff to be considered. Takes 30-90 days to get a response from Google regarding approval.
- Wordpress SEO by Yoast is MUST install for SEO and organic traffic
- Sign up for Google Webmaster Tools to track impressions and identify opportunities to increase traffic and maximize SEO
- Utilize Google Trends for SEO purposes to see what keyword/phrases are getting the most searches and trending
Social Media
- Utilize an automatic plugin that tweets and facebooks your content everytime an article is published
- Be sure to utilize the correct hashtags based on the content
Content Development & Strategy
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ARTICLE TITLES ARE EVERYTHING. Ensure you write the best titles that make readers want to click. Article titles are more important than the articles. Spend time crafting 2-5 different article titles and see which one works the most.
- People consumer huge list posts so always use list posts when creating content. Question posts also generate high CTR e.g. Guess INSERT CELEB Is Fucking?
- Utilize infographics to increase traffic. High CTR and shares. Can consider creating your own as part of your long term growth strategy
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CONSISTENCY IS KEY. For a site like this to generate millions of pageviews monthly, a significant effort will be needed in creating content. Original content, reposts, content curation. At least 20 or more posts per day. Its a journey not a sprint.
- Developing your voice and key differentiation. This will take some time and trail and error. Carving our your voice is in this space will determine your long term growth and success.
About all I have for now.