I think your giving wayyyyy to much props to white people while at tha same time ignoring Black men that have child hood friendships that are doing their own shit.
AKRON, Ohio (AdAge.com) -- It's an "Entourage" moment. Four young guys from the neighborhood -- a superstar earning millions of dollars and the three buddies he employs -- clown around at a photo shoot, trading good-natured insults, roughhousing and laughing out loud, pausing only temporarily to let the star's stylist get in among them and straighten his jacket.
LRMR Marketing
"'Entourage,' huh? Do you know how many times we get that?" says Maverick Carter, childhood friend of the NBA's biggest star, LeBron James, and CEO of LRMR Marketing, the sports-marketing firm they formed along with pals Randy Mims and Rich Paul.
But this is no HBO show. This, potentially, is a billion-dollar business.
"Michael Jordan had a 15- to 20-year run with Nike and developed a huge business that is probably worth $500 [million] to $600 million," said Lynn Merritt, senior director of basketball sports marketing at Nike, and the guy who tracked LeBron from his earliest years in high school. "The state that LeBron comes in with now, with the internet and all kinds of technological advancements that weren't around when Michael was at his peak, well, LeBron could be the first billion-dollar athlete in all aspects."
The king of sports marketing is dead. Long live The King.
Four Horsemen no more
They no longer wish to be known as the Four Horsemen, the nickname they gave themselves years ago growing up in Akron, 45 minutes south of Cleveland, and the nickname used -- sometimes derisively -- in the media.
They're older now. Mr. James is still the baby of the bunch at 21. Mr. Carter is 24, Mr. Paul is 27 and Mr. Mims is 30. The Four Horsemen seems almost childish, and with the way they were taken to task some 15 months ago, the last thing they want is to appear immature or irresponsible.
When Mr. James fired agent Aaron Goodwin, the collective jaws of the NBA and the sports-marketing world dropped. The well-respected Mr. Goodwin had negotiated Mr. James' celebrated $90 million contract with Nike. Then Mr. James did the almost unthinkable in the sometimes stuffy world of sports marketing -- he handed his off-the-court businesses and marketing over to Messrs. Carter, Paul and Mims.
"Let me guess," wrote one sports columnist on AOL last year. "A few years from now, when LeBron needs knee surgery, he'll have his plumber do the job. When he needs his taxes done, he'll hire Mike Tyson."
Sports marketing summit
On a sultry July day on the campus of the University of Akron, where LRMR is holding a sports-marketing summit, surrounding itself with big-hitting partners such as Coke and Nike, and seeming every bit a slick outfit, they can laugh about the quote. In May of 2005, it stung.
"People thought we were idiots or something," Mr. Mims said.
"In the beginning, no one was giving us a chance," Mr. Paul said. "But it's a new day. Sports marketing in 2006 is different, athletes are different and the way people perceive athletes is different."
The friends had a vision and a strategic plan. More importantly, they had Mr. James as owner, client and active participant.
rest of article.
http://adage.com/article/news/king-s-men-lebron-james-version-entourage/110516/