How many black people need to view a black movie for it to be a successful project

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I'm trying to figure out the viewership needed to say a film with black heroes was successful?


Can anyone throw out some numbers/percentages etc?



We keep talking shit about international viewership but how many viewers do we really need?


:confused::confused::confused:
 
Re: How many black people need to view a black movie for it to be a successful projec

For starters, look up the #'s for the Blade trilogy. That's probably a good place to start.

Apart from a Will Smith or Denzel flick, a lot of Black films aren't released/promoted in the big international markets.

When people talk viewership it's about understanding how much the film cost to make and how much the film made back relative to that cost and how fast it made it back.

So when a film like Think like a man cost $12M, but made that back and more quickly people start talking sequel.
 
Re: How many black people need to view a black movie for it to be a successful projec

For starters, look up the #'s for the Blade trilogy. That's probably a good place to start.

Apart from a Will Smith or Denzel flick, a lot of Black films aren't released/promoted in the big international markets.

When people talk viewership it's about understanding how much the film cost to make and how much the film made back relative to that cost and how fast it made it back.

So when a film like Think like a man cost $12M, but made that back and more quickly people start talking sequel.




I'm talking about taking out the white film establishment.

Assume you had the promo & distribution in place.

What would it take in terms of viewership to say a film is successful?

Will it take 100 million viewers for a movie budget of $50 million? etc...
 
Re: How many black people need to view a black movie for it to be a successful projec



You have over 1 billion cell phones around the world.You make a commercial and buy ad time.Look at some numbers.

Movie cost you $100,000

ad spots cost $10,000

you sell the movie for $2

300,000 =$600,000

1 million =$2 million

10 million =$20 million


We can make more money overseas or direct sells to cell phones.




 
Re: How many black people need to view a black movie for it to be a successful projec

I'm talking about taking out the white film establishment.

Assume you had the promo & distribution in place.

What would it take in terms of viewership to say a film is successful?

Will it take 100 million viewers for a movie budget of $50 million? etc...

Sorry, I did not realize you were looking at it from that angle.

You're talking about a hypothetical situation as if it was a possibility. You can't just assume you had the promo & distribution in place. George Lucas put up his own money to produce Red Tails. He may have put up some of his own $ to promote it as well. He has the deep pockets to do that. Hollywood exists as the source of that kind of financing for most films.

Who else besides Tyler Perry & Oprah are putting up their own money to produce big budget films? If you want to do a film like Black Panther as an indie you'd need long $/someone with a strong rep behind you. District 9 got done because Peter Jackson had that director's back. Someone would have to vouch for the indie director, the film couldn't leak and the trailers would need to capture the imagination.

BTW 100 million viewers is a lot more $ than you think. If a movie ticket is $12 that's $12 x 100 million people.
 
Re: How many black people need to view a black movie for it to be a successful projec



Fuck how Hollywood does it's business.We are not going to beable to shake that shit up.We need come up with our own system.

These can be our movie theaters.(we can make over 50 billion a year with these platforms)

1)cell phones

2)websites

3)video games

4)Ipads

5)netflix

6)PPV


Our marketing: (we can reach over 1 billion people)

1)tv

2)radio

3)websites

4)facebook,youtube,and twitter


We can do this!

 
Re: How many black people need to view a black movie for it to be a successful projec



Fuck how Hollywood does it's business.We are not going to beable to shake that shit up.We need come up with our own system.

These can be our movie theaters.(we can make over 50 billion a year with these platforms)

1)cell phones

2)websites

3)video games

4)Ipads

5)netflix

6)PPV


Our marketing: (we can reach over 1 billion people)

1)tv

2)radio

3)websites

4)facebook,youtube,and twitter


We can do this!


Your right we need to have that Steve Jobs mind set. Not just with movies but with everything black. We will never win by using other peoples standards as our benchmarks. We have to set our own bar and fuck what they talking about.
 
Re: How many black people need to view a black movie for it to be a successful projec

Your right we need to have that Steve Jobs mind set. Not just with movies but with everything black. We will never win by using other peoples standards as our benchmarks. We have to set our own bar and fuck what they talking about.

:yes:
 
Re: How many black people need to view a black movie for it to be a successful projec

I'm talking about taking out the white film establishment.

Assume you had the promo & distribution in place.

What would it take in terms of viewership to say a film is successful?

Will it take 100 million viewers for a movie budget of $50 million? etc...

usually the idea is to make double what it cost to make and market the film..

so a black movie that cost 10 million to make and market needs to pull in at least 20 to 25 million for a profit.

A small budget black cast film (less than 30 million by hollywood standards) can make a profit based largely off of black support..but as the budget increases the likelihood of sole black support making it profitable goes down.

a 50 million dollar black cast film would need to make back over 100 million in BO and that would require a black support of better than 90% and youre just not going to get that for a number of reasons the largest one being blacks are less than a quarter of the population..and even tho we spend billions a year we don't spend that much on the same product.
 
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Re: How many black people need to view a black movie for it to be a successful projec

A small budget black cast film (less than 30 million by hollywood standards) can make a profit based largely off of black support..but as the budget increases the likelihood of sole black support making it profitable goes down.

a 50 million dollar black cast film would need to make back over 100 million in BO and that would require a black support of better than 90% and youre just not going to get that for a number of reasons the largest one being blacks are less than a quarter of the population..and even tho we spend billions a year we don't spend that much on the same product.

OP asked the same question I asked myself when I read the article with the Marvel Exec talking that BS excuse about why Black Panther couldn't be made.

I like what Sauce and 85 are saying but Gee hit it right on the money especially if a majority black audience are your demographic.

As a filmmaker, my real challenge would be making a film with black leads that a total majority, regardless of race, would flock to see.

What are the numbers/percentages? I simply need to find films that match my production, marketing and distribution budget then meet or beat those numbers. For example, budgets for Paranormal Activity-Chronicle-Hangover-Safe House-Mission Impossible-Avatar and so on.

If anyone can do that, then the excuses will begin to sound inexcusable and we would have found a way to break the stereotype that films with black leads can't sell.
 
Re: How many black people need to view a black movie for it to be a successful projec

On a different note, not to steal the conversation; Breaking the stereotype starts with the scriptwriter and progresses all the way up to marketing.

After watching Safe House with Denzel and Reynolds, I wondered how the film would fare if the part of Reynolds was played by Anthony Mackie. The character's were so well written that you could easily sub a lot of talent and still get the same result (strongly assuming the subs gave a similar performance) :dunno:
 
Re: How many black people need to view a black movie for it to be a successful projec

Dang, Gee got another post backing up what I suspected :eek:

http://www.bgol.us/board/showthread.php?t=679021

100370_v1.jpg


Quick: name a horror movie where one of the good guys is black. Well, hell, that's easy. One of the ship's crew in Alien was black, and some of the soldiers in Aliens. Danny Glover was the cop in Saw, Carl Weathers was one of the squad in Predator. Lawrence Fishburne in Predators. Hell, there are lots of them. Now count how many of them survived to the end.
Pointing out that black characters die in movies isn't even clever anymore -- it's the kind of obvious, trite joke that bad movies make about other bad movies. But, inexplicably, it keeps happening. In the original Terminator, every black character shown on screen dies. In Transformers, the "black" robot who speaks in inner city slang dies.

There are some exceptions. You can bet that he won't die if he's played by a superstar like Will Smith or Eddie Murphy, who, not coincidentally, are among the very few black top-grossing actors at the box office. Otherwise, the black guy is there to get killed.

So What's the Deal? Even in the 21st century, with a black president and posters of black athletes adorning bedroom walls all across the world, white audiences still prefer to watch white characters.
It would be easy to argue that the box office numbers are skewed because, say, Fellowship of the Ring was simply a better movie than Big Momma's House. But you can get the same results from focus groups with everything else being equal. In this 2011 study, white undergraduates were given the synopses of 12 made-up romantic comedies. Along with the summaries, they got cast pictures and fake IMDB pages, which were manipulated so that each movie had six versions of the cast; an all-white cast, an all-black cast and four different versions in between.

Same plot, same characters, same everything -- just different cast members. And unfortunately, the whiter the cast, the higher the likelihood of the students wanting to see the movie. So how does this play out in real movies? Black characters end up in supporting roles, instead of being well-developed characters. They're just there so we can "judge the other (white) characters by how they treat them." In other words, we certainly don't root for racist characters, and we'll boo racist stereotypes. But our open-mindedness usually stops at the point of actually paying to see a black leading man. Other than Will Smith.
Look at that list of the top-grossing actors again. Other than Murphy and Smith, the only names in the top 50 are Chris Rock, Billy Dee Williams (because of Star Wars) and Morgan Freeman. How many of them were the stars of their big movies? For Morgan Freeman, in his top 10 most successful films he was the lead in only one (Driving Miss Daisy -- a movie about race relations). Was Chris Rock the lead in any of his top 20 biggest movies?

What sets Will Smith apart is that he's one of very few actors who can get roles that weren't specifically written to be African-American. If the role is an action hero who could be any race at all, Hollywood usually interprets that as "a white guy, or Will Smith." And that's only after Smith became a superstar -- in 1996 he was a long shot for getting cast in Independence Day. In fact, director Roland Emmerich had to fight to get Smith at all. The studio wanted to cast a white guy.
And as that essayist has pointed out, none of our favorite black actors are spring chickens. They're getting old, and they haven't been replaced. And even when black actors are successful, like more-successful-than-any-other-entertainer-in-the-world-successful, white audiences are pretty oblivious. How many white people could recognize Tyler Perry in a crowd? Exactly.

When we see Martin Lawrence or Chris Rock or Ice Cube in a leading role, we automatically assume that, like a Tyler Perry movie, it's for a "niche" or "urban" market.*


Read more: 5 Old-Timey Prejudices That Still Show Up in Every Movie | Cracked.com http://www.cracked.com/article_1954...-show-up-in-every-movie_p2.html#ixzz20pf47uZC
 
Re: How many black people need to view a black movie for it to be a successful projec

Does anyone think Chris Rock 4th of July tweet, will hurt his movie career?
 
Re: How many black people need to view a black movie for it to be a successful projec

There is no number. Enough people have to see it to make it profitable and profitable quickly.
 
Re: How many black people need to view a black movie for it to be a successful projec

Your right we need to have that Steve Jobs mind set. Not just with movies but with everything black. We will never win by using other peoples standards as our benchmarks. We have to set our own bar and fuck what they talking about.



That is what I am getting at.

Wildlover hit the nail on the head.

I'm trying to say provided you have promo & distribution in place i.e. fuck the current way of doing it.

Put all that shit in a black box.

What constitutes a "successful" movie in terms of percentages etc....



:cool:
 
Re: How many black people need to view a black movie for it to be a successful projec

That is what I am getting at.

Wildlover hit the nail on the head.

I'm trying to say provided you have promo & distribution in place i.e. fuck the current way of doing it.

Put all that shit in a black box.

What constitutes a "successful" movie in terms of percentages etc....



:cool:

You started out with a film budget of $50M, where are you getting that $ from if not via Hollywood? You say you want to bypass the traditional channels, fine - where is the financing coming from?
 
Re: How many black people need to view a black movie for it to be a successful projec

Does anyone think Chris Rock 4th of July tweet, will hurt his movie career?



Not if he is truly in charge of his destiny.

There is no reason why he cannot evolve and target international audiences.

There are a lot of scenarios that can lead to successful films.

There is

Hollywood

Nollywood

& Bollywood

The entire African continent consume content from rappers so why not black actors?


:confused::confused::confused:
 
Re: How many black people need to view a black movie for it to be a successful projec

Not if he is truly in charge of his destiny.

There is no reason why he cannot evolve and target international audiences.

There are a lot of scenarios that can lead to successful films.

There is

Hollywood

Nollywood

& Bollywood

The entire African continent consume content from rappers so why not black actors?


:confused::confused::confused:

Your part in RED - Was in Nigeria recently, and to my surprise, most music played was from the local artists. They have drowned out the western rappers :smh:

Same thing with movies, and TV shows. There is a station on DSTV called African Magic. They have cornered the market in my opinion.

They have the station in all major African languages, to include an English only station called African Magic World. All actors/actresses on there are native to Africa.

I feel you on the whole movie thing, but it comes down to having our own marketing, and distribution, and financing to achieve the shooting of the movie.

In Hollywood, urban movies are successful when they have a shoestring budget, but end up bringing in multiple times the original budget in profit from the box office/DVD/Blu-ray sales.
 
Re: How many black people need to view a black movie for it to be a successful projec

You started out with a film budget of $50M, where are you getting that $ from if not via Hollywood? You say you want to bypass the traditional channels, fine - where is the financing coming from?



Stop worrying about that right now.

Are you saying that we have exhausted all creative means of raising money?

e.g. I have an idea that I will throw out on the board, fuck who steals it.

IDEA
Crowd funding is big right now.
There are a lot of people who would be willing to see a movie such as Toussaint L' Overture.
Let's say the movie cost 20 million in total
Then you have a mechanism for people who are interested in seeing the movie made can pre-pay for the movie even before the script is written
e.g. I pay $2 pre-paid then when the movie comes out I get discounted tickets

$2 x 10 million people = budget

Problem solved.

Profits are redistributed to contributors.

This allows us to fund in advance, movies we want to see.

There are a lot more black people than white people in the world.


Anyway,

Put the funding mechanism in a black box for now.


Now continue please, you have some good insights.....


:yes:
 
Re: How many black people need to view a black movie for it to be a successful projec

Stop worrying about that right now.

Are you saying that we have exhausted all creative means of raising money?

e.g. I have an idea that I will throw out on the board, fuck who steals it.

IDEA
Crowd funding is big right now.
There are a lot of people who would be willing to see a movie such as Toussaint L' Overture.
Let's say the movie cost 20 million in total
Then you have a mechanism for people who are interested in seeing the movie made can pre-pay for the movie even before the script is written
e.g. I pay $2 pre-paid then when the movie comes out I get discounted tickets

$2 x 10 million people = budget

Problem solved.

Profits are redistributed to contributors.

This allows us to fund in advance, movies we want to see.

There are a lot more black people than white people in the world.


Anyway,

Put the funding mechanism in a black box for now.


Now continue please, you have some good insights.....


:yes:

I like that group funding shit :idea:

It is proven that if you do have a good idea/product, it will be backed :yes:

Got my brain thinking harder now :D
 
Re: How many black people need to view a black movie for it to be a successful projec

I like that group funding shit :idea:

It is proven that if you do have a good idea/product, it will be backed :yes:

Got my brain thinking harder now :D

That sounds interesting (group funding) but where's the quality control? No script, no nothing?
 
Re: How many black people need to view a black movie for it to be a successful projec

Stop worrying about that right now.

Are you saying that we have exhausted all creative means of raising money?

e.g. I have an idea that I will throw out on the board, fuck who steals it.

IDEA
Crowd funding is big right now.
There are a lot of people who would be willing to see a movie such as Toussaint L' Overture.
Let's say the movie cost 20 million in total
Then you have a mechanism for people who are interested in seeing the movie made can pre-pay for the movie even before the script is written
e.g. I pay $2 pre-paid then when the movie comes out I get discounted tickets

$2 x 10 million people = budget

Problem solved.

Profits are redistributed to contributors.

This allows us to fund in advance, movies we want to see.

There are a lot more black people than white people in the world.


Anyway,

Put the funding mechanism in a black box for now.


Now continue please, you have some good insights.....


:yes:

I'm not trying to clown you. But when you want to start a discussion like this you have to establish your foundation first. You have not done that.

You are talking about producing medium to large budget films and have not realistically addressed financing. You want to jump ahead and you don't really get to do that.

People aren't clamoring for a Toussaint L' Overture film. Danny Glover has been struggling for at least a decade to secure financing.

People want to be entertained. The subject matter isn't as important as hitting that mark. by that I mean yes you can make a Toussaint L' Overture film but people aren't going to see it because they are excited to see Toussant's story being told they are excited because the film is marketed as a great film with a great script and cast.

We haven't exhausted financing options because for the most part we have not explored them. You make films you can afford to make and then re-invest the profits until you can afford to make a $50M film. You pool $ like a Sikh family pools $ to buy a bunch of 7-11 franchises.

In your example for a Toussaint L' Overture film people are not putting up $20M to fund that film without a script off of an idea they see on the internet. That's not how you secure funding. So again, I'm asking where do you think you can secure the $? At least with a show like Shark Tank people are walking into the room with a working model and the investors can judge the potential for profit. You're not even giving the investors a short reel, commitments from actors, nothing.

Back this up a bit and set up the foundation for the project's viability.
 
Re: How many black people need to view a black movie for it to be a successful projec

That sounds interesting (group funding) but where's the quality control? No script, no nothing?



I do believe if the amount is low enough, people will take the bite.


I would be willing to put up $2 just from GP but I get what you are saying.


Maybe an outline of the script can be put up and based on that or some small character development etc...


Part of the marketing can be that element of the film will be done in black communities as much as possible ..... increasing the job creation element of it, equipment can be sourced from black supplies etc....

Product placements of black products in the movie etc can be sold.



There are a number of creative funding options besides the traditional methods.



:D
 
Re: How many black people need to view a black movie for it to be a successful projec

I like that group funding shit :idea:

It is proven that if you do have a good idea/product, it will be backed :yes:

Got my brain thinking harder now :D



Someone once said that they knew Danny Glover and I PM them to make a connect to send my idea to him and work to flesh out a new funding model.

Turned out that poster was full of shit.


I really do believe that it can be done.

A bus monitor collected 3/4 million based on a bullying video


:cool:
 
Re: How many black people need to view a black movie for it to be a successful projec

Someone once said that they knew Danny Glover and I PM them to make a connect to send my idea to him and work to flesh out a new funding model.

Turned out that poster was full of shit.


I really do believe that it can be done.

A bus monitor collected 3/4 million based on a bullying video


:cool:

I believe so too, but some initial "tease" product, or script will be needed to possibly generate the excitement or interest.
 
Re: How many black people need to view a black movie for it to be a successful projec

WITH ALL THESE IDEAS (STEVE JOBS MIND SET AND ALL THE NUMBERS THROWN HERE AND THERE), HAVE YOU FACTORED IN THE HUNDREDS IF NOT THOUSANDS OF SITES LIKE BGOL THAT WILL TALK THE TALK BUT THEN TURN AROUND AND PUT THE TELESYNC, R5, R6, SCREENER, SOUNDTRACK ETC.ETC.ETC...
ONLINE THE SAME DAY SAID MOVIES COME OUT...:(
AND YES YOU GUYS ARE REALLY ON TO SOMETHING:yes:
THIS MIND SET NEEDS TO BE APPLIED TO MUSIC ALSO, OR AT LEAST A REAL RADIO/TV OUTLET THAT HAS 1000'S OF ARTIST ON ROTATION AND NOT JUST THE SAME 8 CRAP ASS SONGS.......
 
Re: How many black people need to view a black movie for it to be a successful projec

WITH ALL THESE IDEAS (STEVE JOBS MIND SET AND ALL THE NUMBERS THROWN HERE AND THERE), HAVE YOU FACTORED IN THE HUNDREDS IF NOT THOUSANDS OF SITES LIKE BGOL THAT WILL TALK THE TALK BUT THEN TURN AROUND AND PUT THE TELESYNC, R5, R6, SCREENER, SOUNDTRACK ETC.ETC.ETC...
ONLINE THE SAME DAY SAID MOVIES COME OUT...:(
AND YES YOU GUYS ARE REALLY ON TO SOMETHING:yes:
THIS MIND SET NEEDS TO BE APPLIED TO MUSIC ALSO, OR AT LEAST A REAL RADIO/TV OUTLET THAT HAS 1000'S OF ARTIST ON ROTATION AND NOT JUST THE SAME 8 CRAP ASS SONGS.......



You will want sites like BGOL to put up the movie because:
1. The movie is already paid for
2. The wider the audience, the more ad dollars can be generated from product placement
3. it serves as free promotion for the movie and for all other movie products that will come out of the entity



It's a win-win.


:D


As for music, I was trying to get on the Chamillionaire cause he is into this tech thing as well. He actually speaks at a lot of tech events and is well respected in tech circles
http://techcrunch.com/2010/09/28/chamillionaire-is-here/
http://techcrunch.com/2011/07/29/chamillionaire-on-android/
http://www.bothsidesofthetable.com/2010/10/22/what-tech-entrepreneurs-could-learn-from-chamillionaire/


I have a few ideas for music as well.

Time to change the game

;)
 
Re: How many black people need to view a black movie for it to be a successful projec

WITH ALL THESE IDEAS (STEVE JOBS MIND SET AND ALL THE NUMBERS THROWN HERE AND THERE), HAVE YOU FACTORED IN THE HUNDREDS IF NOT THOUSANDS OF SITES LIKE BGOL THAT WILL TALK THE TALK BUT THEN TURN AROUND AND PUT THE TELESYNC, R5, R6, SCREENER, SOUNDTRACK ETC.ETC.ETC...
ONLINE THE SAME DAY SAID MOVIES COME OUT...:(
AND YES YOU GUYS ARE REALLY ON TO SOMETHING:yes:
THIS MIND SET NEEDS TO BE APPLIED TO MUSIC ALSO, OR AT LEAST A REAL RADIO/TV OUTLET THAT HAS 1000'S OF ARTIST ON ROTATION AND NOT JUST THE SAME 8 CRAP ASS SONGS.......

Outside the box thinking is needed these days. :yes:

Look at C.K Louis, the comedian who released his own comedy special via his website for download at $5 a pop.

He made $200,000 profits off that move alone (this was as of December 2011 http://www.huffingtonpost.com/2011/...live-at-beacon-theatre-special_n_1152506.html).

We have the tools for the most part, it is just having a plan to make shit happen. :yes:
 
Re: How many black people need to view a black movie for it to be a successful projec


You will want sites like BGOL to put up the movie because:
1. The movie is already paid for
2. The wider the audience, the more ad dollars can be generated from product placement
3. it serves as free promotion for the movie and for all other movie products that will come out of the entity



It's a win-win.


:D

1. where did the $ come from?

2. that's television, not film. in film a company looks at the script and decides if it wants its product in the movie. then it either donates the product or pays a fee to be in the film. the fee doesn't go up or down it's fixed at the time the deal is made.
 
Re: How many black people need to view a black movie for it to be a successful projec

Outside the box thinking is needed these days. :yes:

Look at C.K Louis, the comedian who released his own comedy special via his website for download at $5 a pop.

He made $200,000 profits off that move alone (this was as of December 2011 http://www.huffingtonpost.com/2011/...live-at-beacon-theatre-special_n_1152506.html).

We have the tools for the most part, it is just having a plan to make shit happen. :yes:

Louis C.K did a great deal. But you have to look at what he was selling. A comedy special is a particular type of production. 1 man on a stage, a small set and a small crew. He came out of pocket and produced it himself then took home a nice profit. The scale of a film is a bit different.

It's the model Tyler Perry follows.
 
Re: How many black people need to view a black movie for it to be a successful projec

Does Fast Five count? Almost all minorites except for Paul Walker.. grossed almost $700 million worldwide
 
Re: How many black people need to view a black movie for it to be a successful projec

1. where did the $ come from?

2. that's television, not film. in film a company looks at the script and decides if it wants its product in the movie. then it either donates the product or pays a fee to be in the film. the fee doesn't go up or down it's fixed at the time the deal is made.


1. crowd funding

2. That is how is works currently. There are other ways of making it work. That is what we are talking about in this thread.
Value Innovation: How do we change the value proposition?
How do we use techniques from the Alternatives market and bring about a change to the value curve?

e.g. the cost of facebook ads vary based on the demographic you choose to display the ads to.

If a movie is streamed online, a bidding platform can be created to vary the cost of the ads based on views and the market that is viewing.
It works for social media.

That is a direct departure from the way it works now.



This is what this thread is about.

How do we do away with the old models.


So you posting how it works currently is good so that we see what doesn't work and innovate away from it.

We are not trying to use the old methods because clearly they don't work.

:cool:
 
Re: How many black people need to view a black movie for it to be a successful projec

Louis C.K did a great deal. But you have to look at what he was selling. A comedy special is a particular type of production. 1 man on a stage, a small set and a small crew. He came out of pocket and produced it himself then took home a nice profit. The scale of a film is a bit different.

It's the model Tyler Perry follows.




I'm saying that there are obstacles to funding the traditional way i.e. some person or entity puts up a huge amount of money upfront.


I'm saying we have to innovate away from that model.


Does that make sense?


:confused::confused::confused:
 
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