Sales & Marketing: Marketing
Director, Team Marketing - Washington Wizards (Washington, DC)
Responsibilities:
Oversee media planning and buying in order to determine the most effective environment for the team message and provide a mix of programming including dayparts that have the highest levels of attentiveness and viewership.
Work directly with the stations and publications in the market to ensure efficient ratings and cost per point.
Manage the development of creative. This includes, but is not limited to, television, radio, and print ads, as well as Verizon Center signage, point of sale displays, sales literature, premiums, advertising specialty items, discounts, coupons, sweepstakes, displays where necessary.
Ensure Direct Mail and E-mail campaigns are coordinated to ensure consistency in messaging, look and feel .
Develop promotions in conjunction with stations that help to extend advertising exposure.
Analyze market trends, competitive activity, target audience, public perception and sales strategies in order to develop annual strategic marketing plans for each event.
Track and analyze sales trends and the effects of advertising and promotions on sales.
Facilitate communication among departments with respect to broadcast and print media plans, creative executions and direct response mailings.
Update weekly status reports of all work in progress.
Manage the Verizon Center Promotional signage, keeping it fresh and relevant
Work 30 Games a year, overseeing marketing promotions and providing support where necessary.
Related duties as assigned.
Minimum Qualifications:
College degree
Three years advertising experience including knowledge of media buying/planning direct response advertising and strategic planning.
Note: When you apply for this job online, you will be required to answer the following questions:
1. Yes/No: I have at least 3 years of advertising experience including knowledge of media buying/planning direct response advertising and strategic planning
Director, Team Marketing - Washington Wizards (Washington, DC)
Responsibilities:
Oversee media planning and buying in order to determine the most effective environment for the team message and provide a mix of programming including dayparts that have the highest levels of attentiveness and viewership.
Work directly with the stations and publications in the market to ensure efficient ratings and cost per point.
Manage the development of creative. This includes, but is not limited to, television, radio, and print ads, as well as Verizon Center signage, point of sale displays, sales literature, premiums, advertising specialty items, discounts, coupons, sweepstakes, displays where necessary.
Ensure Direct Mail and E-mail campaigns are coordinated to ensure consistency in messaging, look and feel .
Develop promotions in conjunction with stations that help to extend advertising exposure.
Analyze market trends, competitive activity, target audience, public perception and sales strategies in order to develop annual strategic marketing plans for each event.
Track and analyze sales trends and the effects of advertising and promotions on sales.
Facilitate communication among departments with respect to broadcast and print media plans, creative executions and direct response mailings.
Update weekly status reports of all work in progress.
Manage the Verizon Center Promotional signage, keeping it fresh and relevant
Work 30 Games a year, overseeing marketing promotions and providing support where necessary.
Related duties as assigned.
Minimum Qualifications:
College degree
Three years advertising experience including knowledge of media buying/planning direct response advertising and strategic planning.
Note: When you apply for this job online, you will be required to answer the following questions:
1. Yes/No: I have at least 3 years of advertising experience including knowledge of media buying/planning direct response advertising and strategic planning