Sales & Marketing: Market Research
Market Research Coordinator - Orlando Magic (Orlando, FL)
JOB SUMMARY
Develop formal, centralized corporate market research plans and handle surveying function for the company.
JOB RELATIONSHIPS
• Reports To: Database Marketing Manager
• Supervises: Game night survey crew.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
1. Develop formal, centralized market research plans and handle surveying function for company.
2. Act as visionary for market research by identifying data needs (gaps) and actively collecting or generating appropriate data. Expand existing research and tracking efforts to determine fan concerns and interests. Compile market analysis and benchmarking trends as necessary.
3. Archive and analyze all internal and external (Scarborough, Sawtooth, EDC, etc.) market research for impact on business performance.
4. Oversee game night surveying program including supervision of all game night staff, upkeep of PDAs and all related reporting.
5. Implement post-game survey program and all related reporting.
6. Serve as primary contact for market research provider (Custom Intercept, Survey Monkey).
7. Administer all league-mandated surveying (Voice of Fan, Game Presentation, etc.).
8. Administer all external department survey needs (work with CSS when appropriate).
9. Consult on (and administer when appropriate) internal department survey needs.
10. Consult with all departments on market research findings and available data to enhance business performance.
11. Track best practices for market research within and outside the sports industry.
12. Other duties as assigned.
SUPERVISORY RESPONSIBILITIES
Game Night Survey Crew
QUALIFICATIONS
? Bachelor’s degree required. Analytical skills coursework or experience required.
? Two years Marketing and professional sports experience preferred.
? One year background in market research, survey research or other related field preferred.
? Detail-oriented and solid time management skills
? Ability to work flexible hours including game nights/weekends as assigned
? Excellent oral and written communication skills.
? Proven organizational and time management skills; ability to handle and prioritize multiple assignments.
? Excellent interpersonal skills; ability to work well with other departments.
PHYSICAL DEMANDS
None.
Market Research Coordinator - Orlando Magic (Orlando, FL)
JOB SUMMARY
Develop formal, centralized corporate market research plans and handle surveying function for the company.
JOB RELATIONSHIPS
• Reports To: Database Marketing Manager
• Supervises: Game night survey crew.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
1. Develop formal, centralized market research plans and handle surveying function for company.
2. Act as visionary for market research by identifying data needs (gaps) and actively collecting or generating appropriate data. Expand existing research and tracking efforts to determine fan concerns and interests. Compile market analysis and benchmarking trends as necessary.
3. Archive and analyze all internal and external (Scarborough, Sawtooth, EDC, etc.) market research for impact on business performance.
4. Oversee game night surveying program including supervision of all game night staff, upkeep of PDAs and all related reporting.
5. Implement post-game survey program and all related reporting.
6. Serve as primary contact for market research provider (Custom Intercept, Survey Monkey).
7. Administer all league-mandated surveying (Voice of Fan, Game Presentation, etc.).
8. Administer all external department survey needs (work with CSS when appropriate).
9. Consult on (and administer when appropriate) internal department survey needs.
10. Consult with all departments on market research findings and available data to enhance business performance.
11. Track best practices for market research within and outside the sports industry.
12. Other duties as assigned.
SUPERVISORY RESPONSIBILITIES
Game Night Survey Crew
QUALIFICATIONS
? Bachelor’s degree required. Analytical skills coursework or experience required.
? Two years Marketing and professional sports experience preferred.
? One year background in market research, survey research or other related field preferred.
? Detail-oriented and solid time management skills
? Ability to work flexible hours including game nights/weekends as assigned
? Excellent oral and written communication skills.
? Proven organizational and time management skills; ability to handle and prioritize multiple assignments.
? Excellent interpersonal skills; ability to work well with other departments.
PHYSICAL DEMANDS
None.