Vagina Tightening Cream - No More Hot Dogs Down Hallways!
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feel like 18 Again!
Warning
- not FDA approved. :^D
A Tighter Indian Vagina: Salsa Dancing and Madonna
August 15, 2012
tags: Women, Indian, Pakistani, Curry, Sex, Men, Girls, marketing, media, lightening, vagina, bengali, clitoris, tightening, 18 again, 18, again, ultratech, curry nation, nation, viral, Celina Jaitley, empowerment, bias, Rajrasree Sen, tehlka, madonna, pain, Nagessh Pannaswami, Rishi Bhatia
*Watch Video First*
Does your Vagina resemble the mouth of a yawning hippopotamus? Does your husband constantly go up to your children and yell, “You two— with your large, LARGE heads —have ruined your Mother for me!” During your love making sessions does your partner sometimes say things like, “What’s the point? It’s like putting a flashlight into a cave!” If you answered yes to any of these, Ultratech, with its new “18 Again” vaginal tightening cream has your back.
Celina Jaitley
Bollywood actress Celina Jaitley Launches 18 Again Rejuvenation Cream
The commercial— which makes you want to karate locally produced maple-syrup kick globalization —depicts an Indian couple salsa dancing around their home while borrowing lyrics from Madonna’s, “Touched for the very first time.” “Oh, I feel like a virgin,” sings the woman as her husband chimes in, “Oh yes it’s true. Oh yes you do.” At the end of the one minute clip we find out that the initially shocked/disgusted elders actually want in on the action: we see Grandma log onto to www.18again.com. Well of course she wants it! That woman must be sick and tired of decades of guilt induced anal sex.
Rishi Bhatia, the chairman and managing director of Ultratech commented, “…18 Again has the power and the potential to break the shackles and redefine the meaning of women empowerment altogether,” Well, he says “break the shackles,” I’m pretty sure he just means loosen. On the phone with Tehlka, Nagessh Pannaswami, Curry Nation’s (the commercials production company) Accounts Manager elaborated on products ability to empower women saying, “It’s not just about sexual pleasure, but also about preventing infection, discharge, urinary incontinence, and making older women feel good.”
Is this product really empowering? I decided to get some answers by questioning a group of middle aged South Asian women. Subsequently, I was asked to leave that particular rishta. Seriously though, if one wanted to market this product as “empowering” why not call it something like “Strong and Beautiful”, “Venus” or “Vagin-O-Clamp”? The product is called “18 Again.” The name itself is meant to induce a blatant longing for youth and thus perpetuates and magnifies the insecurities women face with ageing. Keep in mind that most commercials aren’t trying to sell you a product; they’re trying to sell you an image.
Also, do you think, in India, that the allusion to a womans virginity is a just coincidence? In her article, Tightey-whitey vaginas: The boys are depending on us, Rajrasree Sen writes, “The ad happily reinforces the evolved need of most Indian men to believe they are the first man to sleep with any woman they have sex with.” She goes on, “Of course, for most female virgins the first experience of sex is often painful and unpleasant.” I remember my first time like it was yesterday…esterday…sterday…day…ay…ay…ay [Insert flash back sequence]
Her: Give it to me! Give it to me like a unicorn with a light sabre for a horn!
Me: uh…huh…ahh…grr…haa.
Her: …
Me: I’m so sorry…I’m usually not that…I don’t usually…I’m mean you were just so pretty…wait! Don’t go! I’ll…I’lll buy you McDonalds!
Her: Don’t try and sweet talk me.
[She walks away]
Me: I hear it’s good for your skin!
[Drifts back into reality]
ay…ay…ay… Yup. Good times.
The ad campaign itself is quite self-aware. Curry Nation easily could have produced somthing low-key with a heavier emphasis on health and hygiene. Of course that wouldn’t really get much attention. The ad was made flamboyant in hopes that it would spread— possibly even go viral. A reaction, presumably a shock-reaction, was meant to be invoked. To an extent, it should be noted, Curry Nation was successful with their marketing.
There is nothing wrong with this product per se; it’s more the intentional way that it’s marketed towards Indian women. Now, I’m not going to dictate what you can and can’t put inside your vagina. Although, if you are thinking about using a vaginal tightening cream, I would first suggest that you research kegel exercises. Furthermore, you should have a frank and open discussion with your OB/GYN. And, if you were offended by anything I said, maybe you should loosen up.
For what it’s worth, here is an empowering add.
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