Dodge releases tire-smoking, Phil Collins-blasting new "Predators" ad campaign for the Hellcat and Viper
ANDREW YEADON
Demand for the 707-horsepower Challenger and Charger models are higher than ever, so Dodge created a new ad campaign on the eve of Independence Day. There's even a little Viper thrown in as well...
"There are no more monsters to fear... and so, we have to build our own."
The tag line of Dodge's latest 'Predators' ad campaign seems to sum up their recent product development efforts quite nicely, with the most powerful production muscle car and sedan now lurking in their stables.
The insane 707-horsepower family-hauling Charger Hellcat and its hellacious sibling, the deliciously-retro Challenger Hellcat now have their own ad campaign right in time for America's Independence Day. Throw a little snarling Viper into the mix, and you've got arguably the highest-horsepower ad campaign of all time.
With gas prices down and lust for horsepower at an all-time high, Dodge has received more demand than ever for its Hellcat models, and since a price drop and the addition of over 25-million possible paint jobs, the Viper is finally selling strong as well.
We've had the good fortune to get behind the wheel of all three of Dodge's stars, and with the way they've been recieved, there's lots of hope for more super performance models to come from Chrysler's newly-appointed performance brand. We're not saying we'd like to see a Dart Hellcat anytime soon, but then again, maybe we might.
ANDREW YEADON
Demand for the 707-horsepower Challenger and Charger models are higher than ever, so Dodge created a new ad campaign on the eve of Independence Day. There's even a little Viper thrown in as well...
"There are no more monsters to fear... and so, we have to build our own."
The tag line of Dodge's latest 'Predators' ad campaign seems to sum up their recent product development efforts quite nicely, with the most powerful production muscle car and sedan now lurking in their stables.
The insane 707-horsepower family-hauling Charger Hellcat and its hellacious sibling, the deliciously-retro Challenger Hellcat now have their own ad campaign right in time for America's Independence Day. Throw a little snarling Viper into the mix, and you've got arguably the highest-horsepower ad campaign of all time.
With gas prices down and lust for horsepower at an all-time high, Dodge has received more demand than ever for its Hellcat models, and since a price drop and the addition of over 25-million possible paint jobs, the Viper is finally selling strong as well.
With a nighttime shoot and the pounding drums of Phil Collins' "In the Air Tonight," Dodge's newest campaign will soon reach your TV set, but you can watch the full extended edition right here for all of its tire-slaying, engine-screaming goodness.
We've had the good fortune to get behind the wheel of all three of Dodge's stars, and with the way they've been recieved, there's lots of hope for more super performance models to come from Chrysler's newly-appointed performance brand. We're not saying we'd like to see a Dart Hellcat anytime soon, but then again, maybe we might.