John Cena reiterates that his heel turn was done to create a big moment without there being a fleshed out plan moving forward:“They wanted to make Elimination Chamber a moment. I get it. The business is about making moments. There's nothing wrong with that. You don't always have to have a nine-month trajectory. You can understand that like, ‘Yo we got a ton of eyes on tonight. Let's do something impactful, and then you as artists can run through the maze and figure it out.’So in February, they just wanted to make a moment. And they asked me to be part of it.”