Social Media Outlet Video Time Guide

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Social Media Outlet Video Time Guide
social / video platforms that provide clip-based video sharing for those who post video content for advertisement of their products or services.

( I was doing a little research in the process of putting some commercials together to advertise my work / services. I thought someone else might be able to use the info to help themselves over a hump in the process of deciding on how to go about getting your information out there.

You should also spend some time adding keywords / hastags to your videos as well as links to other highly rated vids covering the same info you want to share. )

I made a print version of the chart to post on my wall so I can see it....​

YouTube
view =’s 30 sec’s
auto-play - yes
auto-loop - no
default audio – on
max length – none
embeddable – yes
public view counts – yes
owner view counts – yes
metric dashboard - yes

Facebook – (live/ 360, owns instagram)
view =’s 3 sec’s
auto-play - yes
auto-loop - no
default audio – muted
max length – 2-4 hrs
embeddable – yes
public view counts – yes
owner view counts – yes
metric dashboard – yes

Instagram – (owned by fb)
view =’s 3 sec’s
auto-play – yes
auto-loop – yes
default audio – muted
max length – 60 seconds
embeddable – yes w/ full post
public view counts – yes
owner view counts – yes
metric dashboard – advertisers only

Twitter – (owns periscope & vine)
view =’s - click
auto-play – yes
auto-loop - no
default audio – on
max length – 30 sec’s
embeddable – yes
public view counts – no
owner view counts – yes
metric dashboard - no

Vine – (owned by twitter)
view =’s full loop
auto-play - yes
auto-loop - yes
default audio – on
max length – 6 sec’s
embeddable – yes
public view counts – yes
owner view counts – yes
metric dashboard - no

SnapChat
view =’s - on tap
auto-play - yes
auto-loop - no
default audio – on
max length – 10 sec clips / multi-clip story
embeddable – no
public view counts – no
owner view counts – yes
metric dashboard – advertisers & publishers

Tumblr
view =’s 3 sec’s
auto-play - yes
auto-loop - yes
default audio – muted
max length – 5 mins or 100 mgbts
embeddable – yes w/ full post
public view counts – no
owner view counts – advertisers only
metric dashboard - advertisers only

 

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Hitting the play button:

Doesn’t matter how awesome your product is, before hitting the play button, your audience will determine whether to play it or not by two things:

1. The thumbnail (that’s a whole different discussion but, you can imagine what works)
2. The length of the video

Ask yourself: in which case is it more likely that you hit the play button? When the length shows A) 0:xx (less than a minute)? B) 1:xx? C) 2:xx?
You got it right. “A” is the winner, while over two minutes will be (for the most part) the big loser.
In one of Wistia’s video lengths analytics, we can see that shorter videos are better for getting people to watch the whole thing, which means — shorter videos produce more engaged audience.

That said, different videos have a different optimal length but in each one of them the rule of thumb will be   make it as short as possible.
Tutorials/Explainers (45-90 sec)

There are many different types of tutorials, of various lengths. Let’s examine the most common type of videos  — mobile and Web app tutorials.
One of the goals of a tutorial is not to only to show how it works, but to show how simple it is. and today’s world, Simplicity means less time.
Less than two-minute videos work as well, but over two minutes will make the consumer feel that this video will require some extra concentration and time. And let’s face it, they are lazy.
45-90 seconds is long enough to make your crowd be interested in what your product does and get a sense of feeling how it works. don’t try to show all the features, just highlight the cool ones and make it look simple.
Creative commercials (15-59 sec)

These are the videos we’re most familiar with. We first watched them on TV, in which broadcasting spots are very expensive. This brought advertisers to shorten their ads and that’s one of the main reasons why most commercials today are very short.
Some of the best ever commercials are those we use to see on the Super Bowl, where the spots are the most expensive and the average commercial stands on 30 seconds.
Creative commercials are mostly based on a clever gag, a funny story, intriguing situations and as such they are usually less than 45 seconds. Always keep in mind with videos, 59 seconds look much better than 1:00.
Crowdfunding videos (Avg. 2.5 mins)

The purposes of a crowdfunding video is to create credibility around the project, therefore it usually consists of a “talking head” part in which the founder/inventor speak about the product, and another part of showing the product, design process, etc.
That’s why these videos are usually longer than commercials and tutorials; the audience is more engaged with the project in the first place and it’s looking to learn more into depth about it. In a crowdfunding project page, there’s a lot of text, so the video is the more preferable way to learn about it.
One minute videos are usually too short while five-minute videos are too long, even for the engaged audience.
An optimal length of a crowdfunding video would be around two to three minutes.
Testimonials/Talking heads (60-119 sec)

This is a very informative kind of video format, you want to show your customers talking about your product and founders talking about the company. These videos are usually not the creative kind of videos, and as such, you usually watch them when you really want to learn more about a certain company since you have to listen more than watch.
In these cases, there are no rules, and the video can be even four to five minutes long.
BUT!
If you do want to use this kind of video format for marketing purposes, you wouldn’t want the video to last more than two minutes. Try get three to four different customers talking shortly about your product – it’s always better than one that talks for two minutes. The same idea goes for company founders etc.
Whenever you decide to make a video, keep in mind to make it as short as possible. Focus on content condensation and SEO efforts and you just might reduce your production costs.

 

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Personalized Videos speak directly to the viewer, by name, in the subject line and email body, as well as, in the video with subtitles and a possible voice over recording. This level of engagement peaks the interest of the viewer and motivates them to watch the video in its entirety.
If the video is about me from the beginning, then I am determined to see where my video ends up.
This new and innovate level of customer engagement cannot be experienced with a traditional digital ad that instructs which car to buy or beverage to drink.
Personalized videos on average are watched 1.3 times by the viewer.
There is so much to be gained personalizing video ads, even videos that are longer than a minute in view time. Such videos will raise completion rates and open the advertiser to include:

• Multiple advertising messages start to finish
• Call-to-action buttons at the end of the video
• Important information placed throughout
• Directives throughout the video

Furthermore, it is easy to personalize a video to produce results above and beyond industry benchmarks. Using API calls and other profile data, any marketer can acquire the necessary information about the viewer in order to personalize the experience. A video can specifically be made for the viewer’s gender, their location, and even the language they speak. The possibilities are endless when personalization is the method for video generation.
With customer data readily available at any agency’s fingertips, such as profiles, preferences, interests, and other pertinent information, personalized videos can be tailor made specifically for an individual on a massive scale in real-time and sent by email, text message, or other social media methods.
In general, if a subject line greets the customer by name, that email is opened 20% of the time, but when the words “personalized video” are added in that same subject line, the email open rate jumps by almost 10%.

How Coca-Cola Used User Data On Twitter
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Personalized videos and their respective emails can be generated in the millions in real-time and sent across multiple industries, about thousands of products and services. Millions of people can read their personalized email and watch their personalized video. It will be a commercial, but one they want to watch because the message speaks directly to them, about the product and services that concern them.
In the United Kingdom and the United States, 12-15% of video ads are watched until the end, but when using personalized similar video ads, the completion rates increase to 78%, quintupling the level of engagement.
Using a CRM platform to generate personalized videos has proven to be successful. Of emails sent to customers with a personalized video, 50% of those emails were opened by the customer, whereas industries on average, sending emails without any personalized video were opened only 23% of the time.
Call-To-Action buttons on Landing Pages of Personalized Videos are clicked through 32% of the time. Click-through rates on banner marketing on average are over 3%, but with Personalized Video, they increase to 20%.
At the end of the day, a personalized video will serve the same purpose as any traditional video, that is, it sends a message about a product or service to the viewer.
But when using personalization, relevancy is established, bringing out the best of the marketing campaign, making the video unique to the individual and valuable, leading to desired outcomes.
Video advertising is here to stay, and with evolutionary technology such as 360-degree viewing and virtual reality it will only leap ahead of traditional marketing channels.
On YouTube, the ideal video length for advertising remains at 15 seconds but when videos are personalized they can increase by 75 seconds in length and still generate better results and higher completion rates overall!
[Tweet "The ideal video length for ads is 15 seconds, when videos are personal it increases by 75 seconds"]
In conclusion, Personalized Video marketing creates an experience as if the vendor and the customer are face-to-face. As a result, customers feel an affinity to their video and appreciate it more. Of customers who watch personalized videos that are more than 75 seconds in length, over 15% of them watch the same video again, and on a different device! This demonstrates that personalized videos take the next step in customer engagement. The second viewing is more meaningful and hopefully watched with other people.
Using personalized video is winning over the viewer’s heart, and also winning over their family and friends too. See the numbers Personalized Videos by Idomoo generate on three separate continents.

Idomoo discovered 70-90 seconds was the ideal video length for generating high video completion rates.

This is what you learned from this blog post:

• Personalized video ads with 70-90 seconds in length can and will produce high completion rates.
• Classic video ads cost a lot of money, average 15-30 seconds in length, and are skipped 80% of the time.
• Video ads with personalized messages provide endless video space for Call-To-Action and Customer Engagement.
• When personalized Video Ads are tailor made using customer data providing the most unique and exciting viewing experience.
• The ideal video length for your Ads depends heavily on your audience and how personal you get with them