Advertise with Mail
A dope way to hit the target area without doing all the leg work!
Target Your Marketing Campaigns
Choose your audience and connect. Use the free Every Door Direct Mail® (EDDM®) mail route mapping tool to target addresses in specific areas, whether you're sending small business advertisements or large corporate mailings.
Save money on marketing campaigns. USPS® offers a variety of mail service classes and postage rates based on mailpiece format and content and mailing volume and delivery options.
Direct Mail Specialists
Get help formatting your direct mail postcards, brochures, letters, flyers, and more. Contact printers and mail service providers for advice.
Mailing & Printing Services
Customized Direct Mail
Start a B2B or B2C conversation that turns into C2C sharing. It's word of mouth in a mailbox. It's Share Mail®.
Customized Direct Mail
USPS Marketing Insights
Discover expert mailing and shipping tips to save money, be more efficient, and grow your business with USPS Delivers™.
USPS Delivers
Using Every Door Direct Mail
Affordable, Targeted Advertising
Use Every Door Direct Mail® (EDDM®) services to promote your small business in your local community. If you're having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers. Use the EDDM Online Tool to map ZIP Code(s)™ and neighborhoods—even filter by age, income, or household size1 using U.S. Census data.
EDDM Online Tool
EDDM Mapping & Mailing
Watch the Advertise with EDDM video for a quick overview of how you may use the EDDM Online Tool to plan your mailing, map your routes, and let USPS deliver to every door you select.
The EDDM Online Tool is easy to use and postage discounts are available for most businesses. EDDM User Guide PDF (5.1 MB) | RTF (127 KB)
Prices - USPS Marketing Mail Flats up to 3.3 oz
EDDM flyers, postcards, and other flats are considered USPS Marketing Mail® products.
Watch the Advertise with EDDM Video - Transcript (TXT 4 KB)
Explore Your EDDM Options
Based on your unique business needs, either create an EDDM mailing yourself or get help with any part of the mail design, printing, preparation, and drop-off process using USPS affiliate vendors2 or find a local printer in the USPS Printer Directory.
Quick Compare
See the two ways you can create your own EDDM mailings and get them to The Postal Service® for delivery: Use Every Door Direct Mail – Retail® (EDDM Retail) or enter an EDDM bulk mailing at a Business Mail Entry Unit (BMEU).
EDDM Retail Features
Promotions & Incentives
Integrating Mail with Technology & New Print Techniques
Make the most of how your customers interact and engage with mail. USPS® offers mailing promotions and incentives to help you promote best practices for integrating mail with new technology and print techniques.
Initial Enrollment
To take advantage of USPS mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.
How to Enroll in Mailing Promotions
Quick Links
2021 Promotions & Incentives
Building on the success of past promotions, USPS has developed the 2021 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 6 months.
2021 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.
Learn More
2021 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
2021 Emerging & Advanced Technology Promotion
To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Voice Assistants, and Digital to Direct Mail technology application in their mail campaigns.
Learn More
2021 Emerging & Advanced Technology Promotion
2021 Earned Value Promotion
To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail® (BRM), Courtesy Reply Mail™ (CRM), and Share Mail® pieces. Mailers who register their Mailer ID (MID), permit(s), and use eligible Intelligent Mail® barcodes (IMbs) on their BRM, CRM, and Share Mail pieces may receive a postage credit for each mailpiece that is placed in the mailstream by the recipient and scanned during the promotion period.
Earned Value Credits
All Participants
Receive $0.02 credit for each BRM, CRM, and/or Share Mail piece.
At the end of the promotion, the BRM, CRM, and Share Mail pieces will be totaled, and the earned postage credit will be applied to the selected permit accounts.
Once the participant accepts their credits in Business Customer Gateway (BCG), the earned credits will be applied to the enrolled permit(s). The participant can apply the earned credits to future mailings of First-Class Mail presort and automation cards, letters and flats, and USPS Marketing Mail letters and flats.
Learn More
2021 Earned Value Promotion
2021 Personalized Color Transpromo Promotion
The Personalized Color Transpromo Promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.
Learn More
2021 Personalized Color Transpromo Promotion
2021 Mobile Shopping Promotion
The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.
Learn More
2021 Mobile Shopping Promotion
2021 Informed Delivery Promotion
The Informed Delivery® Promotion (ID Promotion) offers a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.
Learn More
2021 Informed Delivery Promotion
A dope way to hit the target area without doing all the leg work!
Target Your Marketing Campaigns
Choose your audience and connect. Use the free Every Door Direct Mail® (EDDM®) mail route mapping tool to target addresses in specific areas, whether you're sending small business advertisements or large corporate mailings.
Save money on marketing campaigns. USPS® offers a variety of mail service classes and postage rates based on mailpiece format and content and mailing volume and delivery options.
Direct Mail Specialists
Get help formatting your direct mail postcards, brochures, letters, flyers, and more. Contact printers and mail service providers for advice.
Mailing & Printing Services
Customized Direct Mail
Start a B2B or B2C conversation that turns into C2C sharing. It's word of mouth in a mailbox. It's Share Mail®.
Customized Direct Mail
USPS Marketing Insights
Discover expert mailing and shipping tips to save money, be more efficient, and grow your business with USPS Delivers™.
USPS Delivers
Using Every Door Direct Mail
Affordable, Targeted Advertising
Use Every Door Direct Mail® (EDDM®) services to promote your small business in your local community. If you're having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers. Use the EDDM Online Tool to map ZIP Code(s)™ and neighborhoods—even filter by age, income, or household size1 using U.S. Census data.
EDDM Online Tool
EDDM Mapping & Mailing
Watch the Advertise with EDDM video for a quick overview of how you may use the EDDM Online Tool to plan your mailing, map your routes, and let USPS deliver to every door you select.
The EDDM Online Tool is easy to use and postage discounts are available for most businesses. EDDM User Guide PDF (5.1 MB) | RTF (127 KB)
Prices - USPS Marketing Mail Flats up to 3.3 oz
EDDM flyers, postcards, and other flats are considered USPS Marketing Mail® products.
- EDDM Retail® USPS Marketing Flats currently $0.192 per piece
- EDDM BMEU USPS Marketing Mail Flats currently as low as $0.164 per piece
Watch the Advertise with EDDM Video - Transcript (TXT 4 KB)
Explore Your EDDM Options
Based on your unique business needs, either create an EDDM mailing yourself or get help with any part of the mail design, printing, preparation, and drop-off process using USPS affiliate vendors2 or find a local printer in the USPS Printer Directory.
Quick Compare
See the two ways you can create your own EDDM mailings and get them to The Postal Service® for delivery: Use Every Door Direct Mail – Retail® (EDDM Retail) or enter an EDDM bulk mailing at a Business Mail Entry Unit (BMEU).
EDDM Retail Features
- Great for small businesses, restaurants, realtors, and local political campaigns
- Use a USPS.com account
- Send at least 200 and up to 5,000 pieces per day per ZIP Code™
- Drop off your EDDM mailing at the Post Office™
- No special mailing permit needed
- Pay online or at the Post Office
- Best for large volume mailers
- Use a Business Customer Gateway account to prepare and enter a bulk mailing
- No volume limit on size of the mailing, multiple ZIP Codes™ can be selected
- Drop off mailings at a large USPS mail processing center (BMEU)
- Pay with a bulk mailing permit
Promotions & Incentives
Integrating Mail with Technology & New Print Techniques
Make the most of how your customers interact and engage with mail. USPS® offers mailing promotions and incentives to help you promote best practices for integrating mail with new technology and print techniques.
Initial Enrollment
To take advantage of USPS mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.
How to Enroll in Mailing Promotions
Quick Links
2021 Promotions & Incentives
Building on the success of past promotions, USPS has developed the 2021 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 6 months.
2021 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.
Learn More
2021 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
| Promotion Period | February 1 — July 31, 2021 |
|---|---|
| Registration | December 15, 2020 — July 31, 2021 |
| Discount | 2% off eligible postage |
| Eligible Mail | USPS Marketing Mail® letters and flats Nonprofit USPS Marketing Mail letters and flats |
| Questions | tactilesensorypromo@usps.gov |
To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Voice Assistants, and Digital to Direct Mail technology application in their mail campaigns.
Learn More
2021 Emerging & Advanced Technology Promotion
| Promotion Period | March 1 — August 31, 2021 |
|---|---|
| Registration | January 15 — August 31, 2021 |
| Discount | 2% off eligible postage |
| Eligible Mail | First-Class Mail® letters, cards, and flats USPS Marketing Mail letters and flats Nonprofit USPS Marketing Mail letters and flats |
| Questions | emergingtechpromo@usps.gov |
To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail® (BRM), Courtesy Reply Mail™ (CRM), and Share Mail® pieces. Mailers who register their Mailer ID (MID), permit(s), and use eligible Intelligent Mail® barcodes (IMbs) on their BRM, CRM, and Share Mail pieces may receive a postage credit for each mailpiece that is placed in the mailstream by the recipient and scanned during the promotion period.
Earned Value Credits
All Participants
Receive $0.02 credit for each BRM, CRM, and/or Share Mail piece.
At the end of the promotion, the BRM, CRM, and Share Mail pieces will be totaled, and the earned postage credit will be applied to the selected permit accounts.
Once the participant accepts their credits in Business Customer Gateway (BCG), the earned credits will be applied to the enrolled permit(s). The participant can apply the earned credits to future mailings of First-Class Mail presort and automation cards, letters and flats, and USPS Marketing Mail letters and flats.
Learn More
2021 Earned Value Promotion
| Promotion Period | April 1 — June 30, 2021 |
|---|---|
| Registration | February 15 — March 31, 2021 |
| Eligible Mail | Business Reply Letter Mail, Courtesy Reply Letter Mail, and Share Mail |
| Review and Acceptance Period for Credits | July 1 — September 15, 2021 Participants review their volumes and agree to any credits earned. The credits will be released when the participant agrees to their volumes. The volumes must be accepted by September 15, 2021; otherwise the credits will be forfeited. |
| Earned Value Credits | See the promotion credits described under “All Participants.” Credits are available for their use once they have been released to the respective permit(s). |
| Expiration Date for Credits | December 31, 2021 |
| Questions | earnedvalue@usps.gov |
2021 Personalized Color Transpromo Promotion
The Personalized Color Transpromo Promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.
Learn More
2021 Personalized Color Transpromo Promotion
| Promotion Period | July 1 — December 31, 2021 |
|---|---|
| Registration | May 15 — December 31, 2021 |
| Discount | 2% off eligible postage |
| Eligible Mail | First-Class Mail presort and automation letters |
| Questions | fcmcolorpromotion@usps.gov |
The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.
Learn More
2021 Mobile Shopping Promotion
| Promotion Period | August 1 — December 31, 2021 |
|---|---|
| Registration | June 15 — December 31, 2021 |
| Discount | 2% off eligible postage |
| Eligible Mail | USPS Marketing Mail letters and flats Nonprofit USPS Marketing Mail letters and flats |
| Questions | mailingpromotions@usps.gov |
2021 Informed Delivery Promotion
The Informed Delivery® Promotion (ID Promotion) offers a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.
Learn More
2021 Informed Delivery Promotion
| Promotion Period | September 1 — November 30, 2021 |
|---|---|
| Registration | July 15 — November 30, 2021 |
| Discount | 2% off eligible postage |
| Eligible Mail | First-Class Mail automation letters, postcards, and flats USPS Marketing Mail automation letters and flats Nonprofit USPS Marketing Mail automation letters and flats NOTE: (The following exclusions apply: First-Class Mail or USPS Marketing Mail automation letters and flats that do not generate an informed delivery image; Examples may include mailings to business addresses, Saturation, EDDM or DDU entry) |
| Questions | promotion-informeddelivery@usps.gov |
