Roku the set-top streaming media box company have been busy raising $8 million of new funds for their streaming business from investors including an individual investment from Google’s vice president of TV and film entertainment, Robert Kyncl. Other investors include Menlo Ventures and Globespan Capital.
roku 2 300x135 Roku Raises New Funds From Investors For Streaming Services
Roku attracting investors
The funding round takes the total raised by Roku to around $32 million raised to date, and comes just as Roku launched the latest version 2 of its broadband media set-top boxes, which in addition to streaming video, also Wii style gaming to the TV set.
The new Roku 2 boxes appeal to investors as they have the same price structure as previous boxes, but they are small and compact, come with a free copy of hit game Angry Birds. Plus the new units have available a $30 motion sensor-based enhanced remote is available for a “casual gaming” experience. More games are promised soon.
The Roku box has been a surprise success even in the face of stiff competition and have already shifted 1 million units, with that number expected to hit 3 million this year. The media boxes allow users to stream content from the Web to the TV set, choosing from channels such as Netflix, Amazon, Hulu Plus, Crackle and YouTube.
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