No, it's not that deep. Hip hop hasn't had a beef that had the opportunity to go global. I was on the internet with the legendary Cock A Fella album cover during the Blueprint days. I remember being on a couple forums and they were firing up their photoshops. But not everyone was on the internet back in 2001. Today, it's different. Anyone can chime in and kick a motherfucker when he's down. Think of the legendary scene from the movie Airplane.
Hip hop is not just for thugs, purists, the pop-minded, etc. It's an outlet for any and everyone. It's a genre that has the lowest barrier of entry. All you need is some emotions make it rhyme. Unless your prodigy back in 2002, and you made the words rhyme. (The fucking ego on prodigy back then is fucking legendary)