Work on the design. Do a little research on what works in terms of what people are willing to look at online. That green... no good braduh... Consider using CMS and getting a nice template designed.
Plan out what you ultimately want to accomplish with this site. Why should anyone wanna visit in the first place?
Create orginal unique content that people will come back for.
Online do what people everywhere aren't doing.
Network with other sites and people that have been doing this for a minute and are successful at what they're doing.
See what works and what doesn't.
Create an environment that looks professional and a place where people know what they're looking at and can easily navigate the site.