Its not much they can do to get my business. I have been cutting my own hair for 13 years. For one the location is bad. No parking for their customers. To start they should have some sort of gimmick to get the guys in the door. Maybe have some college girls pass out flyers for them around town. Throw happy hour parties/game watching parties. Anything to drive up foot traffic.
For one, I didnt see any type of marketing material for them. I don't know what type of services they offer. Could have someone hand out flyers/coupons at Chicken in the box/McKenzie's.There is a lot of foot traffic right there. Pass out flyers at the nearby banks.
You just have to get the word out about your business. Let everyone you know what you are doing. Then they can tell people for you. If you have a client base from your other endeavors, tell them. Offer them your services or to their partners.
MM