@bills, NFL doesn't need gimmicks to raise their profile. Their the lead dog regardless. However, that sale, even as an outlier, will serve as a comp of sorts for next years Forbes list of pro sports team valuation. Everybody gets a bump. But I am very interested to see what happens with the Bills now.
Teams are worth what someone is willing to pay.
The Bills are tied to that stadium for a number of years and I think a stadium buyout isn't even possible for years down the road. Even with those caveats, there are a finite # of NFL teams so someone is gonna buy it.