Money & Politics & Media: The billionaire-media complex

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The billionaire-media complex
Judd Legum
Oct 28


Owner Jeff Bezos spreads his hands after a ceremonial ribbon cutting during dedication ceremonies for the new Washington Post offices on January, 28, 2016 in Washington, DC. (Photo by Bill O'Leary/The Washington Post via Getty Images)
Jeff Bezos is the second-richest person in the world, with a net worth of approximately $211 billion. Most of Bezos' wealth is derived from his 9% stake in Amazon, the company he founded. Bezos also founded and owns Blue Origin, a private space exploration company worth billions.

Bezos also owns the Washington Post, which he purchased in 2013 for $250 million in cash. Is Bezos now making decisions at the Washington Post to protect and enhance the value of his other enterprises? Many current and former employees of the Washington Post believe so.

The business interests of Amazon and Blue Origin — and, therefore, Bezos — are inextricably linked to the federal government. Consider:

In 2021, Amazon was awarded a $10 billion cloud-computing contract with the National Security Agency. It also has a portion of a $9 billion cloud-computing contract inked in 2022 with the Department of Defense and a multi-billion dollar cloud-computing contract with the CIA.

In 2023, the Federal Trade Commission sued Amazon, alleging "the online retail and technology company is a monopolist that uses a set of interlocking anticompetitive and unfair strategies to illegally maintain its monopoly power." The lawsuit seeks "a permanent injunction in federal court that would prohibit Amazon from engaging in its unlawful conduct and pry loose Amazon’s monopolistic control to restore competition."

In May 2023, Blue Origin was awarded a $3.4 billion contract to build a lunar lander for NASA. Between 2025 and 2029, the company is expected to compete for $5.6 billion in space launch contracts for the Pentagon.

The Washington Post, unlike Amazon and Blue Origin, has been a money loser for Bezos, reportedly running a deficit of $100 million last year. More importantly, Bezos believes that former President Trump's hostility toward the Washington Post, which produced critical coverage of Trump's presidency, cost his companies billions in government contracts. In 2019, Amazon sued the federal government for awarding a $10 billion cloud-computing contract to Microsoft, alleging that Amazon lost out on the contract based on Bezos' ownership of the Washington Post:

President Trump has made no secret of his personal dislike for Mr. Bezos, Amazon, and the Washington Post, or of his express desire to harm them. The seeds of this animus originate with the Washington Post's coverage of him before he even was elected President. That coverage placed Mr. Bezos, Amazon, and the Washington Post directly in the crosshairs of President Trump's wrath.

…After he assumed office, President Trump grew "obsessed" with Mr. Bezos and determined to "f'*** with him." His new powers expanded his ability to punish Mr. Bezos for the Washington Post's coverage of him

…President Trump has frequently referred to the "Amazon Washington Post" as a single entity, and he has frequently hurled invective against Amazon whenever the Washington Post publishes articles that he believes slight him or his Administration. President Trump has also repeatedly claimed the Washington Post is selling "fake news," and he has called it an "[e]nemy of the [p]eople[.]"

In a few months, it is possible that Trump will be president again. This time, Bezos faces an even more acute threat to his business interests. Elon Musk, who owns Blue Origin's chief rival SpaceX, has aligned himself closely with Trump, spending tens of millions in support of Trump's campaign and making appearances in swing states on Trump's behalf.

On Friday, days before the election, Washington Post publisher William Lewis — installed by Bezos earlier this year — announced that "the Washington Post will not be making an endorsement of a presidential candidate in this election." The announcement, less than 2 weeks before Election Day, was a break from decades of precedent. Bezos made the decision, according to the New York Times, after the Washington Post "editorial board had already drafted an endorsement of Vice President Kamala Harris."

Marty Baron, the former Executive Editor of the Washington Post, slammed Bezos' decision as "cowardice" and linked it to Bezos' desire to appease Trump. Baron said it would backfire, and Trump would "see this as an invitation to further intimidate owner [Bezos]."

Hours after Lewis published the announcement, Trump was seen meeting with Blue Origin CEO David Limp. Steven Cheung, the Trump campaign's chief spokesman, embraced the suggestion that the meeting and the announcement of the non-endorsement were linked.


Robert Kagan, who worked at the Washington Post for two decades and resigned immediately following Lewis' announcement, said the meeting was evidence of a quid pro quo. “Trump waited to make sure that Bezos did what he said he was going to do, and then met with the Blue Origin people,” Kagan told The Daily Beast. “Which tells us that there was an actual deal made, meaning that Bezos communicated, or through his people, communicated directly with Trump, and they set up this quid pro quo.”

According to CNN, "Amazon CEO Andy Jassy also recently reached out to check in" with Trump.

The apparent capitulation to Trump illustrates the danger of billionaires scooping up major media organizations as a side hustle. For nearly everyone, the price Bezos paid for the Washington Post is an unfathomable amount of money. For Bezos, it's less than half the $575 million he paid for his new 417-foot superyacht, Koru, and its 246-foot support yacht, Abeona, which has a helipad, accommodations for staff, and storage for smaller boats and jet skis.

Bezos did not get to the point where he could afford such yachts through his dedication to journalistic integrity. He became the second-wealthiest person in the world by prioritizing the bottom line. And it appears that continues to be his priority.

The Washington Post's incoherent defense
Lewis claims that the decision not to endorse a presidential candidate was based on principle. Specifically, Lewis says the decision was guided by the belief that the Washington Post's mission "is to provide through the newsroom nonpartisan news for all Americans, and thought-provoking, reported views from our opinion team to help our readers make up their own minds."

Lewis doesn't explain why, if that was the case, the Washington Post editorial board endorsed candidates for U.S. Senate and House earlier this month. If it is about the principle that readers should "make up their own minds," why does that principle only apply to presidential candidates?

Further, Lewis tried to insulate Bezos from the fallout. The Washington Post reported that the "decision to no longer publish presidential endorsements was made by The Post’s owner, Amazon founder Jeff Bezos, according to four people who were briefed on the decision."

Lewis attempted to undermine his own paper's reporting, claiming that "[r]eporting around the role of The Washington Post owner and the decision not to publish a presidential endorsement has been inaccurate." But Lewis did not directly dispute that it was Bezos' decision. Instead, he said only that Bezos "was not sent, did not read and did not opine on any draft" — a claim that no one actually made.

Washington Post staff was not buying it. 17 members of the paper's opinion staff signed onto a statement calling the decision not to endorse a "terrible mistake." The Washington Post Guild, the union that represents the paper's reporters, said in a statement that the decision "undercuts the work of our members at a time when we should be building our readers’ trust, not losing it." Legendary Washington Post journalists Carl Bernstein and Bob Woodward called the decision "surprising and disappointing, especially this late in the electoral process."

One could legitimately conclude that newspaper endorsements have outlived their usefulness. It is the timing and context of the Washington Post's change that is raising alarm bells.

The billionaire owner of the LA Times
Patrick Soon-Shiong, the billionaire owner of the LA Times, also abruptly demanded his publication stay neutral in the presidential election. Soon-Shiong bought the paper for $500 million in 2018.

Soon-Shiong is a healthcare and biotech entrepreneur whose companies rely on the federal government. His companies regularly seek FDA approval for new drugs, vaccines and therapies and federal funding for research.

The editorial board had planned to endorse Kamala Harris and publish a series of columns tentatively titled "The Case Against Trump." But in a post on X, Soon-Shiong said he offered the LA Times editorial board "the opportunity to draft a factual analysis of all the POSITIVE AND NEGATIVE policies by EACH candidate during their tenures at the White House, and how these policies affected the nation." Soon-Shiong said that "nstead of adopting this path as suggested, the Editorial Board chose to remain silent and I accepted their decision."

Soon-Shiong did not explain why he did not demand a similar approach for U.S. House and Senate races, state ballot initiatives, and many other contests facing California voters. Beginning in September, the LA Times has endorsed in dozens of races up and down the ballot.

In response to the spiking of the presidential endorsement, 200 LA Times staff members signed an open letter calling on Soon-Shiong to "provide readers with an explanation for not issuing an endorsement, along with clarity about the broader endorsement process."

Three members of the paper's editorial board have resigned. "I am resigning because I want to make it clear that I am not okay with us being silent," Mariel Garza, the LA Times editorials editor, said. "In dangerous times, honest people need to stand up. This is how I’m standing up."
 
Posted in another thread good info on how much money is flowing thru campaign and super pacs
This needs a little deeper dive, because I believe that many large corps and ceo's give to both sides. To understand we really need to know if they did give to both and if so how much to each.

You can start here it's big money for the media entities no matter which candidate they support it's win win





The reason why


Here's a hint

:money:







Thread.

1/

What happened to CNN?

I worked there for 18 years.

This is what happened.

Everyone wants to know why CNN is shifting.

Let me explain why.

What Fox News gets that MSNBC and CNN don’t get…

Each quarter, the Cable Operators release their subscriber base.
2/

For seven consecutive years, the cable operators have seen subscriber declines for 84 months

It’s called in the TV biz, “Cord Cutters”

97% of the “Cord Cutters” are under the age of 50

The majority of what is left watching cable like we have known, are very very old people
3/

As demographics for TV rapidly has changed to a very old age group, the networks remaining with any traction (ESPN, News Nets, etc.) have - HAVE TO - appeal to who is sitting on their couch watching news 24/7

Again, they are very very old people relative to the US population
4/

In the ratings war, the scorecard is usually based on A18-49 demographic.

But not for News.

No one buys news networks going after A18-49. No one.

All advertisers on these nets buy them for A50+.

MSNBC went left.

Fox News went right.

CNN tried to play the middle.
5/

The problem with CNN was they built a powerhouse in the 90’s. We printed money.

Cash. Hand over fist.

Then MSNBC and Fox News came along. The race was on.

MSNBC went velvet rope.

Fox News went diner.

CNN got caught in no man’s land.
6/

But the money kept coming in.

Then, technology changed the game.

CNN.com became THE defacto news source for America for a good 10 years.

Bernard Shaw hiding under the desk when Baghdad got bombed.

Aaron Brown broadcasting for 20 hours straight during 9.11.
CNN - Breaking News, Latest News and VideosView the latest news and breaking news today for U.S., world, weather, entertainment, politics and health at CNN.com.http://CNN.com
7/

We loved the accolades.

We sold on it.

But what we didn’t do was take a look at what was happening.

The viewership started to splinter to MSNBC cause some folks wanted a left bent

But a lot went to Fox News

In fact between 2008 and 2016, CNN lost 60% of its 50+ audience.
8/

Fox News, saw a 70% increase in the same demo during the same period (mostly men)

Fox News gave the audience what they want, an aggrieved white man perspective

While we chased the “next shiny object”

not arguing Fox News is right. Absolutely not. They are evil to the core
9/

“Fish where the fish are.”

In 2010, the team at CNN got the Fox News Strategy for sales and that was their strategy (they got ours too and MSNBC, happens all the time)

Some of us, said “uh oh, they’re right”. The audience is no longer A18-49

others laughed and mocked it
10/

Trump came and CNN started to make a shitload of money again by being the “counter” to Fox News but it was based on perception not reality.

No one was still watching.

Why?

While rest of America is out there cutting the cord, Fox News doubled down on old people.

And won.
11/

CNN saw that CNN+ will NOT bring in new audiences.

What 65 year old is going download and subscribe to a news streaming service with a basketball star, Rex Chapman- no offense Rex and I love ya - but the 65 year old living in The Villages is not your fan.
News Networks are not here to defend democracy.

There is only one goal and one goal only.

Higher CPM’s.

CPM is the currency used in TV to reflect the value of the programming.

The higher the CPM, the higher the margin on that commercial being sold.
The most valuable programming on TV is the championship game of the NCAA March Madness Tournament.

Super Bowl gets higher ratings, but the value ratio between CPM and audience is significantly much larger for March Madness Championship game vs. Super Bowl.
You pay $4 To $5 Million for a Super Bowl ad but you get 100 Million people watching.

You pay $1 MM for a March Madness spot but only get, at most in these day, 15 Million people watching.

See the ratio premium difference?
It’s the same with Fox News vs. CNN vs. MSNBC.

The ratio for Fox News CPM’s are much higher relative to their audience they attract, which means their margins are higher which also means the “value” to who they are selling to is more profitable.
Chris Litcht was given one edict.

Raise CPM’s.

That’s it.

That’s all he has to do.

And he believes this is how.

Fin.
P.S ppl want to know what CPM stands for

Cost Per Thousand

In Latin, Thousand starts with an “M”

I’ve been in the biz for 30+ years and it makes zero sense to me why the C and the P are listed in English but the M is Latin

It makes as much sense as electing Trump President
Ok, people want more.

Why did CNN remove field reporters from war zones and sub-contract coverage to local affiliates?

The market cap was saturated.

News networks, and us at CNN, saw only single digits increases once we all reached the threshold of in being in 70 Million homes
Then the game changed in 2010 with Citizen United’s

We all were killing it before the Citizen United ruling.

But that ruling opened up the flood gates exponentially.

Every 2 years. $1 Billion would pour into the networks during election cycles.

It changed how we did business.
News Networks make more money during the 3 months leading up to mid-terms than they do all year.

Imagine candy manufacturers during October leading up to Halloween.

Now multiple that by 10x.

And a Presidential Year: Fuggetaboutit. Ch-Ching!
What made PACs and campaigns spend money?

Was it the coverage in war zones?

No way.

We saw once we put people like Santorum on the air, liberal groups would pour money into our pockets.

But liberal groups took a decade to understand Citizen United.
Not the people down the street on 6th avenue.

They knew.

Combined with a black president, my god they took us all to the cleaners.

For every general market dollar Fox News made they made $2 on every political campaigns.

They doubled the revenue vs. regular advertisers.
MSNBC didn’t care.

They packaged MSNBC with NBC and then eventually their cable networks like USA and Bravo.

MSNBC was just a line item for a advertisers they had to buy

You want a spot in Sunday Night Football on NBC? You had to spend on MSNBC to get it

That’s how this works
I know for a fact, cause I was in the room, when we told talent on CNN to NOT lean in on Citizen United.

In retrospect, I stayed 5 years too long cause I’m disgusted of what happened to the company Ted built.

Ted was fucking crazy! CRAZY with a capital C.
But when the AOL Time Warner merger happened, he lost all control and the separation between Church and State was obliterated.

It was Ted that kept business and content apart from each other.
This is ‘THE’ singular reason why no one in news talks about Citizen United.

We made the decision in 2012 when $770 Million was poured into News by CPACs.

After that, we told the anchors to stop talking about it.
*don’t know why wrote CPACs (cringe), just PACs lol
Close your eyes and imagine CNN, MSNBC FOX NEWS without PAC spending

You can’t

They can’t

If they lived in a world where PACs couldn’t spend money at will they’d all be out of jobs. Simple as that

They’ll never want it gone.

I’ve seen the books.

The business would shut down
The biggest hypocritical media story of the 2020 election was the cable networks shaming the social media giants not to accept political ads leading up to the election while they ran Trump/Biden and Citizen United protected Ads up to midnight on election night.

lol.
+ It was greatest sales job ever.

Do you understand that these Campaigns MUST SPEND THE MONEY by election night or they’ll get in big trouble.

So shit, Tech is eating our lunch. Let’s shame them to stop taking the money, thus THEY HAVE TO COME TO US.

brilliant if you ask me.
A few have not understood the dynamic of the CPM and why it’s the only value that counts.

Best way to understand our business is to compare to something more tangible.

This is how it was presented to me in 1993 when I entered the business with Turner Broadcasting.
Imagine the network is an airplane.

The airplane is taking off no matter what at 10am.

Regardless if there is 1 person or 200 people, the plane is taking off.

Each seat on the plane represents a :30 second commercial.

Our job is to make sure $100 worth of seats is sold.
Doesn’t matter how many we sell and at what price, but if you want to keep your job, $100 worth of seats has to be sold on that flight.

One more thing, you have to guarantee that every single item that they get on that plane with they get off the plane with.
Does an airplane want to sell 2x tickets at $50 or 50x tickets at $2.

Remember, the plane is taking off no matter what. Once the plane leaves, the unsold seats become irrelevant. Now all you have to do is guarantee everything arrives and delivers.
The CPS. (Cost-per-seat) is $50 vs. $2 for a plane taking off regardless.

The Risk Management decision of delivering 2x people with 100% of their items to their destination vs 50x people reduces the liability by the airline thus increasing the value of each seat sold.
With PACS guess what?

There’s no guarantee provided by the airlines/networks to get their message to their destination = no liability

If the spot is seen by 1 person or 100, who cares. with PACS unlike product advertisers, we don’t owe them any delivery.

It’s just cash for us
It’s the same with networks.

A spot is going to run at 10am, no matter what.

Our job is to sell that spot, not at the highest price, but at the highest price with the least amount of liability exposed to the network.

The higher the CPM, less liability we carry on the books.
You are leasing our satellites, :30 at a time, and instead of products, now they want to sell you un-auditable money because there is no guarantee of delivery of services.

PACs ruined The TV News business.
Curious if there is an anchor out there willing to put their name on it and say “I won’t accept PAC advertisements in my hour.”

Who?
 
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