Going to tag on this experience I recently had.
So there is a shop called 'Magnum Comics' comics in The Bronx, Riverdale area. Mostly Italians and Jews in that area.
Inside the comic shop is mixed on Wednesday. This is one of my favorite spots to hit on Wednesday outside of 'Jim Hanley's Universe.' Women, Men, Black, White, Asian...whatever be up in there talking about comics in this little spot.
So Milestone Forever #2 came out and I wanted to pick it up and since I was in a debate with some cats over various story lines and movies...I dipped into the dollar bin. The owner sometimes has TPB in there...that day I found these two comics below...
Here is the creator's website -
http://www.simmonshereandnow.com/
Both those books came out in the late 90's.
So the owner who is a middle age white guy and I got into a talk and some others got involved too about why Milestones went down.
Another person asked 'How many minority publishers/creators are there?'
The owner spoke for about 10 mins straight naming Black, Hispanic, American-Asain, Native fucking American...he knew them all...he blew every single one of the minority customers listening away...you could see it on our faces...
Then he went in on why he thinks they don't sell as much as he thinks they should...
In the end this is what he said 'White American Males buy more comics' and even minorities stay away from their minority made comics...this latter part I can totally agree with because I have seen it.
I have fellow comic book fans that are mixed and when I try to get them into say 'Ant' when it came out...they was like 'Yeah...this looks good but I need my 'INSERT ALREADY ESTABLISHED SUPERHERO OR SUPERHERO TEAM BOOK HERE' fix.'
Then you have that cat that is like 'Just because I'm Black/Hispanic/Asian does not mean I want to get a Black/Hispanic/Asian comic book.'
Dilemma.