At the end of the day it's all about the music. You have to make great songs. A true testament of lyricism doesn't end after the 16 bar verse. You have to make great hooks. When you can blend lyricism and make big records then you are truly gifted. Guys like Big, Pac, Nas, Jay, Kane, Chuck D, all made big records while still being lyrical. That's why they will forever be remembered and their music touched souls unlike Bis and Ras Kass.
I don't relate well to a lot of hip hop. This is why I tend to appreciate the skill of a rapper more so than the actual content.
Now, Tupac actually made me connect with him on a few songs. Outside of that, I can't relate to most of the experiences that these guys have had or are speaking about. I've never sold drugs; I've never shot someone, been shot, or even been shot at; I didn't grow up in the ghetto; I've never been set-up by a woman; no children, so no baby-mama drama...
...I could go on and on - so there isn't much for me to relate to. I can relate to Canibus, because I imagine, like myself, he was the oddball and/or nerd that no one paid much attention to in school. His subject is that of someone who has spent an excessive amount of time in his head, just like myself.